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Humans, Not Machines. The future of marketing in the age of AI
Manage episode 489565095 series 3664506
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In this episode of Marketing Mischief & Mayhem, Russell Quinan speaks with Nicole Flynn, CMO and Chief Privacy Officer at cielo24, about the intersection of creativity, AI, machine learning, and digital accessibility. Nicole shares her unique approach to marketing in the tech industry, highlighting the importance of human connection even in the highly technical world of AI. The conversation delves into the evolving landscape of brand strategy in rapidly changing fields, emphasizing authenticity, the human element in technology, and the challenge of maintaining brand storytelling over time. Nicole also explores the balance between emotional and rational approaches in marketing and how companies can stay relevant by staying attuned to the needs of their target audience. Through insightful stories and creative problem-solving, this episode offers valuable lessons on how to make complex technologies feel relatable and inspiring.
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