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E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
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00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives
08:34 Defining CRO and its Impact on Revenue per User
28:47 Optimizing Team Structure and Design Support in E-commerce
44:10 The Impact of Video Experiences on Revenue and Customer Engagement
49:48 CRO Testing: Strategies for Optimizing the Customer Journey
55:59 Optimizing Conversion Rates Through Intuitive Navigation
58:12 Balancing Testing and Editorial Decisions in Website Design
01:02:16 Measuring True Incrementality with Marketing Science
01:21:05 Informed Upselling and After-Sell Strategies
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