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E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
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00:00 Introduction
03:16 Life Updates
06:04 Introduction to Tyson Drake and his Background
11:46 Merchandising and Marketing in Different Industries
27:39 Creating Effective Marketing Campaigns
30:54 Product Classification: A Tiered Approach
32:43 Category Expansion: Becoming a Kitchenware Brand
36:30 Forecasting and Inventory Management
50:58 Measuring the Effectiveness of Top-of-Funnel Advertising
01:01:49 Measuring the Effectiveness of Marketing Channels
01:02:49 Challenges of Measuring TV and Streaming TV
01:06:14 Post-Purchase Surveys and Media Mix Modeling
01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys
01:11:01 Creating Mental Availability and Being Part of the Consideration Set
01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music
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