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E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays
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This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year.
00:00 Introduction
02:00 Building a Loyal Audience and Reflecting on Opportunities
07:10 The Importance of Taking Initiative and Showing Growth
13:46 Revenue Concentration in the Holiday Season
18:14 Creating Value and Exclusivity in Holiday Promotions
22:22 Product Launches and Kits for the Holiday Season
29:45 Consideration Period and Planning for Q4
33:26 Setting Revenue Targets and Understanding Marketing Channels
40:21 Flexibility and Innovation in Messaging and Offers
42:30 Inventory Management and Cash Flow Considerations
45:39 Measuring Incremental Impact of Marketing Spend
53:15 The Importance of a Well-Defined Plan and Continuous Optimization
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