E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul

Marketing Operators

Today, we’re joined by Aaron Paul, founder of Paul Street, to explore how top DTC brands are leveraging affiliate marketing to drive massive growth - and where many go wrong.

Aaron shares his insights from working with leading brands like Onnit, Goli Nutrition, and HelloFresh. We discuss what’s working in affiliate marketing today, why media-buying affiliates aren’t always the right fit (and when they are), and how content-driven publishers now drive the majority of affiliate revenue. We also get into common pitfalls that cause programs to stall along with advice on how to sidestep these mistakes.

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00:00 Introduction

10:07 The Evolution of Affiliate Marketing

20:00 The Role of Affiliates in Brand Growth

29:46 Current Trends in Affiliate Marketing

40:02 Challenges and Best Practices in Affiliate Programs

46:26 Navigating Affiliate Marketing Success

51:50 Identifying and Combating Affiliate Fraud

56:47 The Dynamics of Affiliate Payouts

01:01:50 Building Trust with Affiliates

01:06:56 The Future of Affiliate Marketing and Content Creation

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