034: How To Launch New Channels And Identify Incremental Value In Your Ad Spend Marketing Operators podcast

034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

5M ago 1:05:11

Content provided by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights on what it takes to scale effectively. We cover strategies for choosing the right channels, establishing measurement frameworks, and how to determine when to invest heavily versus cautiously testing.

00:00 Introduction

05:46 Consumer Spending Expectations and Market Trends

11:54 Preparing for Q4: Strategies and Anxieties

20:49 Launching New Marketing Channels: Strategies and Considerations

32:54 Exploring Newsletter Advertising Effectiveness

35:51 Challenges of Incrementality Testing for Larger Brands

39:09 Strategizing Scalable Marketing Channels

41:28 Launching New Channels: Best Practices

45:11 Balancing Measurement and Marketing Creativity

49:01 The Role of Out-of-Home Advertising

55:21 Testing Site Speed and Its Impact on Conversion Rates

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Related episode:

E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

57 episodes