Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play

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9d ago 17:42

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In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platforms like Snapchat and Pinterest. They emphasize the importance of aligning brand messaging with and deeply understanding the ideal customer for more effective marketing.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of FIMO Models on Sales

(02:58) Cultural Shifts in Marketing Strategies

(05:45) The Evolution of Advertising and Brand Messaging

(09:41) Leveraging Snapchat and Other Platforms for Marketing

(13:54) Understanding Your Ideal Customer in Marketing

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