How to Increase Your Prices by 25% and Have Your Clients Happy About It with Simon Severino

Marketing The Invisible

Why you've got to check out this episode:

• Discover how to increase your prices by 25% while keeping your clients happy.
• Learn the common mistakes service-based business owners make regarding pricing and sales processes, and how to avoid them.
• Get actionable tips on identifying your ideal clients and optimizing your sales strategy for better margins.

Resources / Links:

• Unlock the free guide "28 Ways to Increase Your Pricing Power" at strategysprints.com/pricingpower for insights on charging more while delivering value.

Summary:

Are you struggling to close deals quickly or feeling frustrated with your pricing strategy? Many service-based professionals find themselves in a race to the bottom, competing on price rather than value.

In this episode, Simon Severino shares his expertise on how to increase your prices by 25% without losing clients. He discusses common pitfalls in sales processes and pricing strategies, providing valuable insights on how to refine your approach for better results.

Check out these episode highlights:

• 02:22 - Simon's ideal clients: Coaches, advisors, and agency owners in marketing, IT, design, and financial services.
• 02:39 - The problem Simon helps clients solve: Optimizing sales processes and increasing pricing power.
• 04:21 - Common mistakes clients make: Failing to clearly define their ideal and anti-ideal clients.
• 07:21 - Common pricing mistakes: Competing on price instead of focusing on value and quality.
• 08:39 - Unlock the full guide with 28 actionable strategies at strategysprints.com/pricingpower.
• 09:17- Q: ‘When are you coming back to Vienna, Tom?’ A: When it is not minus 20.

Tweetable Takeaways from this Episode:

"Don't race to the bottom on pricing; instead, focus on increasing your positioning and value." – Simon Severino