How to WIN with Your Book – In Just 7 Minutes with Anthony Raymond

Marketing The Invisible

Why you've got to check out today's episode:

• Discover the strategic power of books in business opening doors to marketing opportunities, credibility, and revenue streams you may not have considered.
• Gain unique insights into the publishing process and how to maximize your book’s potential.
• Learn to debunk the myth that you need to be a seasoned writer to author a successful book, providing encouragement for anyone with valuable ideas or a story to share.

Resources/Links:

• Find out more about publishing your book and succeed in it. Click here: http://www.Readkp.com

Summary:

Do you feel overwhelmed by the complexities of publishing and marketing a book? Many aspiring authors struggle to navigate the maze of traditional publishing, self-publishing, and creating a clear plan for their book’s purpose, often leading to missed opportunities and disorganized content.

Anthony Raymond is the publisher at Kallisti Publishing Inc.

In this episode, Anthony shares actionable strategies to turn your book into a powerful marketing tool. By focusing on the book's role in your broader business strategy and avoiding common pitfalls, such as overloading content, Anthony reveals how to create a polished product that drives revenue through courses, coaching, and speaking engagements.

Check out these episode highlights:

• 02:36 - Anthony's ideal client: My ideal client is ideally a speaker or a business person, even a writer.
• 03:58 - The problem he helps solve: I take that idea or that book that that person has written and give it a place to go.
• 05:42 - Symptoms of the problem he is solving: Feeling overwhelmed looking at all the publishing options from the traditional publishing experience to self-publishing and not understanding what would be best for them.
• 06:32 - Mistakes clients commit before seeing him: Two things: One, trying to do everything by him or herself. And number two is what I call kitchen sinking a book.
• 07:38 - Anthony's Valuable Free Action [VFA]: Share your work and listen to feedback.
• 08:31 - His Valuable Free Resource [VFR]: Find out more about publishing your book and succeed in it. Click here: http://www.Readkp.com
• 09:06 - Q: What's the difference between a writer and an author? A: A writer is someone who actually writes all the time and more than likely makes their living from it in one form or another. An author is anyone; anyone can be an author.

Tweetable Takeaways from this Episode:

"Anyone could be the author of a book, but very few people are writers. And to win it, have a bestselling book, you do not have to be a writer." - Anthony Raymond