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Ep 168 | The most underused business strategy with April Pertuis (Hint: It’s story telling)

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Manage episode 468686108 series 3393172
Content provided by Sophia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you.
Inside, we’ll cover:
​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY)
And more.
Resources:
Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formula
That’s where you’ll get her story framework that will help you harness your own story and begin sharing it in a more powerful, helpful way.

  continue reading

173 episodes

Artwork
iconShare
 
Manage episode 468686108 series 3393172
Content provided by Sophia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you.
Inside, we’ll cover:
​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY)
And more.
Resources:
Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formula
That’s where you’ll get her story framework that will help you harness your own story and begin sharing it in a more powerful, helpful way.

  continue reading

173 episodes

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