Purpose-Driven CMO: How Dara Treseder Transformed Autodesk's Brand Strategy

Marketing Vanguard

What if you could transform your marketing leadership journey through purpose and passion?

In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to explore the intersection of purpose-driven marketing and technological innovation. Discover how to build a meaningful career in marketing leadership, navigate the evolving B2B and B2C landscape, and harness AI's potential in creative industries. Whether you're a seasoned CMO or an aspiring marketing leader, this conversation offers invaluable insights on authentic brand building, the importance of believing in your product, and why leading with purpose is crucial for success.

What You'll Learn:

• How to break down B2B vs B2C silos through emotional connection
• The Three P's Framework for making career decisions with purpose
• Why AI skills requirements have exploded 640% since 2022 in marketing
• How to transform from a house of brands to a branded house strategy
• The power of technology to improve human existence globally
• Why "main intern energy" keeps you curious and growing

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