Why B2B Marketing Needs a Human Revolution—EY CMO John Rudaizky Reveals Why

Marketing Vanguard

The Evolution of Brand Leadership in Professional Services: From Creative Agency to Global Consultancy

In this episode of Marketing Vanguard, host Jenny Rooney sits down with John Rudaizky, Global CMO of EY, to explore the evolving landscape of marketing in professional services. From pioneering brand transformation in consultancy to navigating the intersection of AI and creativity, discover how EY is reshaping client experiences through their new Studio Plus initiative. Whether you're a CMO looking to drive organizational change or a marketing leader interested in the future of brand building, this conversation offers valuable insights on leading through disruption and maintaining human connection in an increasingly tech-driven world.

What You'll Learn:

• Why brand success starts from within—by inspiring employees first
• How EY’s “Better Questions” campaign reshaped its brand identity
• The strategy behind EY’s transformation and “Shape the Future with Confidence”
• How Studio Plus blends creative and consulting for better customer experiences
• Why social media, PR, and marketing must now work as one
• How to keep human connection at the heart of brand building—even in an AI world
• The growing role of creativity in professional services

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