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CMO ambitions, AI and the reality of working in B2B
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Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.
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Manage episode 443200909 series 2079167
Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader Mary-Anne Russell and Jon Lombardo, former LinkedIn B2B Institute lead, to discuss our new State of B2B Marketing research. We also discuss the impact Labour's HFSS ad ban will have on advertisers, brands' fears over their agencies’ use of generative AI and what it takes to go from CMO to CEO.
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Similar to Marketing Week
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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