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This Much I Learned: Diageo's CMO on building an effectiveness culture
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In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.
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Manage episode 447830573 series 2079167
Content provided by Marketing Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the latest episode of Marketing Week's This Much I Learned podcast, Diageo's chief marketing officer Cristina Diezhandino discusses why driving a culture of effectiveness is key for growing its brands, including Guinness and Johnnie Walker.
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