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Why Paid Search and PPC Fail Without a Strong Organic SEO Foundation
Manage episode 477551587 series 3385090
Content provided by burlingtonpress. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by burlingtonpress or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
When businesses think about growing online, many are tempted to jump straight into paid search campaigns. It is understandable because paid ads can bring instant visibility. But here is the hard truth: If you ignore organic search optimization, you are wasting money.
Organic SEO (search engine optimization) is not just a “nice to have.” It is the backbone of a sustainable, profitable online presence. In fact, improving your organic visibility first will make any paid search campaign stronger, more efficient, and far more cost-effective.
Here is why and what you should be doing about it: https://burlingtonpress.com/2025/04/17/why-paid-search-and-ppc-fail-without-a-strong-organic-seo-foundation/
184 episodes
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Manage episode 477551587 series 3385090
Content provided by burlingtonpress. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by burlingtonpress or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
When businesses think about growing online, many are tempted to jump straight into paid search campaigns. It is understandable because paid ads can bring instant visibility. But here is the hard truth: If you ignore organic search optimization, you are wasting money.
Organic SEO (search engine optimization) is not just a “nice to have.” It is the backbone of a sustainable, profitable online presence. In fact, improving your organic visibility first will make any paid search campaign stronger, more efficient, and far more cost-effective.
Here is why and what you should be doing about it: https://burlingtonpress.com/2025/04/17/why-paid-search-and-ppc-fail-without-a-strong-organic-seo-foundation/
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Similar to Marketing with Burlington Press
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continue reading
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