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Navigating Political Divides using Marketing Analytics, with Chris Peterson

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Manage episode 487682744 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance!

Watch this episode on YouTube!

Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, lifemind.ai, which uses AI to categorize customers by liberal/conservative values, generational values, and regional data to enhance targeted marketing. The conversation covers the evolution and future of personalized marketing and challenges in today’s data privacy landscape.

Follow Marketing x Analytics!

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Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

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142 episodes

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iconShare
 
Manage episode 487682744 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance!

Watch this episode on YouTube!

Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, lifemind.ai, which uses AI to categorize customers by liberal/conservative values, generational values, and regional data to enhance targeted marketing. The conversation covers the evolution and future of personalized marketing and challenges in today’s data privacy landscape.

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

142 episodes

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