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Big changes in content and search with Claire Daniels, CEO, Trio Media
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Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work.
As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct attendees to the e-book for the rest) Claire spoke to James in more detail about how SEO is changing; we give more contextual-based search terms, and how search is changing for the consumer in general.
One of her highlights was zero click searches on search engines (where users don't click on a website) that has risen from 30% a few years ago to 60% today - because of Google Ai overview.
Listen to the podcast to hear more...
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Newcastle, May 2025
87 episodes
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