))
Podcasts are a Lifestyle Brand like Lulu Lemon or McDonalds with guest Caila Litman
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on September 30, 2024 22:37 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 347445634 series 3005507
Content provided by Tiphany Kane & David Sais, Tiphany Kane, and David Sais. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiphany Kane & David Sais, Tiphany Kane, and David Sais or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
(Part 1 of a 2 part interview) Our guest this week is Caila Litman. Caila is a journalist, producer, Marketing & Brand Development Manager championing audio in the corporate world. Caila is passionate about the power of audio and has dedicated her career to promoting and educating people about podcasting.
We read an article Caila wrote and immediately became fascinated with the concept. Caila wrote that podcasts are lifestyle brands.
Here are a few takeaways from our conversation with Caila:
- Mindset: You have to believe that your podcast is a lifestyle brand so that you can create content and promote your podcast in such a way that people WANT to have you as part of their personal identity
- Millennial culture is dominated by social media and people signaling what they value by what they purchase & consume.
- What you consume & what you like is a big part of your identity- podcasts become part of that identity.
- As a podcaster, think about how you want to reach your audience like Lulu Lemon does- what do you want to present to the world/what do you care about/what is your personal brand?
- The whole idea of fitting in is not as valuable to the new generation- what do people really care about? How has society shifted?
Read Caila's article:
Contact Caila:
LinkedIn: https://www.linkedin.com/in/cailalitman/
Contact Tiphany & David:
Join our FREE Facebook community: Mastering the Podcaster Mindset Support Group
Get the Guide “The Biggest Mistake Podcaster Make and How to Avoid It”:
DM us on IG: @podcastermindset
53 episodes
Share
