Decoding Digital Marketing: Insights and Rants with Jesse McCabe

Masters in Marketing Agency

Dive into a whirlwind episode where marketing melds with haunted houses, tech trends, and a no-holds-barred web design teardown. It's a detailed delivery filled with sharp insights and hilarious ripostes, perfect for anyone looking to extract the secrets behind potent digital growth strategies.

Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.

• Haunted house becomes marketing goldmine
• Revelations from a Revenue Orchestration platform
• Design choices dissected by a web guru
• Mixing tech with creative for strategic success
• Insights on encouraging client content creation

Resources:

• Solid Digital
• DevNoodle
  
  

Connect with Jesse McCabe:

• LinkedIn

Connect with our hosts:

• Josh Hoffman - LinkedIn
• Alex Garashchenko - LinkedIn

Quotables:

• 18:41 - So it's like, it's very much driven by like what, what gets measured gets done. Like that's one of my favorite sayings, right? It's like if I'm collecting data on something, I will see progress in some way or another. And I love the scientific method. So like, I guess like how that left brain of like creating software applies to then, like how do we drive people to do and act the way that we want them to act when it comes to like our marketing process, right? Like what I hate and what I will never, ever be is like one of these agencies where, you know, we have this one straight up SEO product and you come in and we're gonna do the same thing for you that we're always gonna do for everybody else. Like that just dr. Like we tried that. It's annoying to me. So like I want to have some sort of agile right process to the way that we are applying marketing. 'cause it's not always gonna work. Like at some point you are going to hit a ceiling if you stay stagnant and just keep doing the same things.
• 11:11- And so we did that and then like two years ago we get this call from ABC and they're like, Hey, we noticed that you have a pretty popular home haunt. Like at this point we had like thousands of people coming and checking us out. What do you think about, you know, being on this reality show contest thing and basically like this Christmas light show that they have on ABC they did one season or yeah, one season where they like had these Halloween setups. And so, you know, this, the crazy thing is that meant that we had to start building in July to create this display so that they could record it in August. And then, you know, oh sure showed in October. So our neighbors absolutely think we're nuts at this point, right? It's like, what are they doing in July? Anyways, I'm making this a long story, so that's great. It's, yeah, it's awesome. I love it. So it goes, it goes great. We actually like scared the host like so much he fell on his ass. And we ended up winning the show.
• 16:58 - Josh: Do you take anything that's cool from your dev days, and bring it to marketing, you know, best practices, whatever it is? Anything?
  Jesse: Oh, best practices. I don't know about best literally practices. No, but like, I like, I love marketing tech. Like, I love finding new ways that we can use technology and campaigns integrate it with our client stuff. You know what I mean? Like, I'm, right now I'm like way into clay and AI enrichment for, you know, data and like how do we like automate stuff from, you know, coming into A CRM to then like exploring and finding more information about the brand and the person that is, you know, coming to the site and like how does that filter then down into like, you know, sales enablement and, you know, how do we find better qualified leads for our clients? It's all, you know, it's like there's all these new ways of doing this stuff and I just, I love it. I'm working on a WordPress plugin right now to like enhance the experience on our client's websites.
• 26:50 - I think like when it comes to web design, there's like really kind of like three different types of agencies that do the work. So I think there's like your high-design creative agencies, like, they're typically like B2C kind of agencies where they're trying to always do something different. They're like highly brand-focused, like to the point of almost like changing the brand. And then I think there's like more tech kind of agencies where, you know, they'll find good themes and they'll use those. But the idea is like, we're gonna integrate you and get you like, going with all this stuff. I think a lot of e-commerce companies might use like agencies like that. And then I think like where we fall is we're more strategic. Like I think we have a good balance of tech and we have a good balance of design, but we're not gonna like, do something completely groundbreaking because it's more about like, well what is this website supposed to be doing for the brand? Like what, how does the marketing team going to use this tool moving forward? Like, how do we get everybody set up so that this becomes a good hub for customers to come learn about who you are. But then like there's an intent, like we want them on some sort of journey that is going to bring value to the organization. And so like, that's really like where, where we end up.
• 56:34 - Alex: Now this thing they can improve in this way.
  Jesse: And one of the things I was trying to do and I think maybe you guys could apply this for other interviews just like what is the thinking that goes around the difference between products and solutions. So what’s the debate that they’re having around why this decision was made. That was good that you called that out. Maybe you could say like what decision do you think was made to put this there. Because then it goes to the empathy of the person who actually had to put this together. And like maybe they’re going to hear me say something where it’s like yeah we did have that debate. And yeah I lost it you know but at least like it’s like not just saying like their final decision was crap I am literally putting that specific question right into my template, no, I actually until you said it I didn’t I didn’t consider it that way because for me I always hate it because I’m looking at it from the lens of the business owner it’s like I don’t care about your products. Like I have a certain thing that I need to solve I want to I want to find that.