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ShareManage episode 489236751 series 3527345
Content provided by Jobber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jobber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Masters of Home Service
Hunter Patrick, owner of Dumpire Junk Removal, and Jon Dawson, owner of Green Duck Lawn and Land, grew their businesses past $500K by staying scrappy, consistent, and creative. In this episode of Masters of Home Service, host Adam Sylvester digs into the free marketing tactics that fueled their growth, like posting in Facebook groups, building trust through Instagram, and turning local connections into steady leads. One video even led to a $400K job. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0…
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Masters of Home Service
1 $20K Job from One Referral Partnership (Zero Cost) 27:08
27:08 
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Play Later Play Later Lists Like LikedWhat if you could land a $20K job without spending a dime on ads? In this episode of Masters of Home Service, host Adam Sylvester chats with Phil Risher, founder of Phlash Consulting, to break down the exact referral strategy—from cold email scripts to lunch-and-learns that turn technicians into sales teams—that helped grow a $3M service business. If you want to go even deeper on this topic, including live demos and Q&A with Phil, join our Masters of Home Service Live session on July 29th. Register here: http://bit.ly/40SGavI…
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Masters of Home Service
1 5X Your ROI: How to Run a Niche Marketing Campaign 25:16
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Play Later Play Later Lists Like LikedStop wasting marketing dollars on low-quality leads. In this episode of Masters of Home Service, learn how niche marketing campaigns can help home service pros stand out, book higher-value jobs, and reduce wasted ad spend. Adam is joined by Mike Gore-Hickman (PainterGrowth.com) and Katie Donovan (CAMP Digital) to break down how to choose a profitable niche for your business, use value-added offers, and more. Bonus: Hear how Mike booked $150K in barn painting with just $600 in flyers—and how to apply the same principles to your business. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
1 The #1 Financial Metric Driving Profitability 28:01
28:01 Play Later Play Later Lists Like Liked28:01
Play Later Play Later Lists Like LikedAre you charging enough to actually make money? In this episode of Masters of Home Service, we break down the #1 profitability metric: gross profit, and how to improve it with better job costing, labor efficiency, and smart pricing. Host Adam Sylvester is joined by Mike Gore-Hickman (PainterGrowth.com) and Megan Schumann (Top Tier Plumber), who share how home service pros can stop guessing and start scaling their profits. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
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Play Later Play Later Lists Like LikedIf you're not using your Google Business Profile (GBP) to its full potential, you're missing out on free, high-converting leads. In this episode of Masters of Home Service , host Adam Sylvester sits down with marketing experts Katie Donovan (CAMP Digital) and David Brooks (Contractor Rhino) to break down how home service businesses can get the most out of their profiles. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
1 Maximize Revenue By Improving Customer Lifetime Value 32:10
32:10 Play Later Play Later Lists Like Liked32:10
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Masters of Home Service
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Masters of Home Service
Feeling swamped by daily business tasks? Discover simple automation hacks that save you time and help your business grow—all without losing that personal touch. In this episode, host Adam Sylvester sits down with Kelly Guerrero (HomePro Coaching) and Kristian Proti (365 Heating, Cooling, and Plumbing) to share practical tips on using tools like Zapier and Jobber to automate reminders, billing, reviews, and more.…
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Masters of Home Service
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Masters of Home Service
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Play Later Play Later Lists Like LikedTired of waiting for leads to come to you? A door-to-door marketing team can be the game-changer that fuels rapid business growth. Learn how home service business owners can recruit, train, and compensate a high-performing team that brings in 100+ leads a month—without relying on expensive ads. Master the scripts, timing, and strategies that make this approach so effective. Join host Adam Sylvester with Mike Gore-Hickman of Painter Growth. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
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Masters of Home Service
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Masters of Home Service
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Masters of Home Service
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Masters of Home Service
1 Turn Social Media & Content into a Lead Generation Machine 29:02
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Play Later Play Later Lists Like LikedSocial media can transform lead generation for home service businesses when approached with strategy and consistency. This episode explores how to build a strong presence, leverage tools for efficiency, and create content that converts followers into customers. Learn the importance of telling stories, incorporating team and owner visuals, and balancing organic reach with paid ads. Insights include using editorial calendars, batching content, and focusing on audience-specific messaging to maximize engagement and drive growth. Join host Adam Sylvester and Kasy Allen of Wheatley Creek Services. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
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Play Later Play Later Lists Like LikedCash flow issues can quietly erode business success, but solutions are within reach. This episode uncovers the #1 overlooked issue draining cash flow—underpricing—and provides actionable strategies to address it. Learn how to set accurate pricing based on real costs, including labor, materials, and hidden expenses such as non-billable hours. Explore the dangers of emotional purchases, the importance of knowing exact costs, and strategies to avoid the common mistake of competing on price. Take control of cash flow and establish a foundation for financial stability and growth. Join host Adam Sylvester and Paul Maskill of Blue Collar Business Advisors. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
1 How to Handle Stressful Volumes of Jobs, Clients and Teams 33:16
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Play Later Play Later Lists Like LikedManaging high volumes of jobs, clients, and team responsibilities can feel overwhelming, but preparation and effective leadership make all the difference. This episode shares practical strategies for handling stressful workloads, from building margin into your schedule to prioritizing high-value tasks. Discover how to plan ahead for peak seasons, manage employee callouts with grace, and maintain team morale during busy periods. Join host Adam Sylvester with Crystal Hamm of Go 2 Girls and Kelly Guerrero of Fast Lawnscapes. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
1 How to Beat New Competitors Taking Over Your Market 29:54
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Play Later Play Later Lists Like LikedDealing with new competitors in your market can be tough, but the key to staying ahead is focusing on your strengths and what makes your business stand out. In this episode, learn from experts on how to stand out when new companies try to steal the spotlight. Discover how to keep your clients loyal, make your services unique, and keep your team motivated to do their best work. We also cover simple strategies for pricing, marketing, and building a strong brand that lasts. It’s not just about keeping up—it’s about growing and succeeding. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
1 Top Sales Tactics for High-Paying Customers 29:50
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Play Later Play Later Lists Like LikedClosing high-ticket sales requires more than just a pitch—it’s about understanding your customers' real needs and tailoring your approach to solve their problems. This discussion covers proven sales tactics, like asking the right questions, uncovering the true pain points, and establishing trust through credibility and clear communication. Learn how to present value effectively, handle price objections, and create long-term customer relationships that drive repeat business. Join host Adam Sylvester, with Ben Gonzalez of White Picket Team and Jon Margalit of Happy Home Helpers and Rags to Riches University. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
1 What Your Cancellation Rate Really Means and How to Improve It 27:28
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Play Later Play Later Lists Like LikedUnderstand what your cancellation rate reveals about your business and how to improve it. Learn actionable steps to reduce cancellations, from better customer communication to tracking key metrics like booking rates and repeat business. The conversation highlights the importance of aligning marketing with operations and creating nurturing campaigns to retain clients and improve overall efficiency. Gain insights into using data to address weak points and increase revenue. Join host Adam Sylvester and Katie Donovan of CAMP Digital Services. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
1 Get Leads from Multiple Service Areas Using Local SEO 27:40
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Play Later Play Later Lists Like LikedLearn how to use local SEO to generate leads across multiple service areas. This episode covers strategies for creating service- and location-specific pages, improving search rankings, and capturing long-tail keywords to expand your reach and grow your business. Join host Adam Sylvester with David Brooks of Contractor Rhino, and Kasy Allen of Wheatley Creek Services. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
1 Stay Ahead with the Latest AI Tools and Trends for Your Business 27:12
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Play Later Play Later Lists Like LikedThis episode focuses on how AI can be used in home service businesses. It covers methods for automating tasks, improving customer communication, and creating efficient workflows. Learn how to integrate AI into daily operations to save time and enhance business performance. Join host Adam Sylvester and Kristian Protic of 365 Heating, Cooling, and Plumbing. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…
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Masters of Home Service
1 How to Double Your Sales Through Facebook & Google Ads 29:08
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Play Later Play Later Lists Like LikedUnlock the secrets to maximizing your ROI with Google and Facebook ads while avoiding costly mistakes. This episode dives into expert tips for creating high-converting ad campaigns, targeting the right audience, and boosting customer retention. Learn how to take a strategic approach to ad spending, allocate budgets wisely, and build brand awareness to grow your business without wasting money. Join host Adam Sylvester, David Brooks of Contractor Rhino, and Jackson Blackburn of Mt. Baker Window Cleaning Co and Home Service Business Coach. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guests [01:00] Comparing Facebook and Google Ads for different business objectives [03:17] What makes a good Facebook ad, including special offers and giveaways [04:18] Building brand equity through cohesive messaging and brand awareness [05:47] A good Google Ad uses direct, specific messaging and a user-friendly landing page [06:30] Starting Google Ads early pays off by building up visibility over time [07:28] Doubling your leads with Google Ads and how to choose the right format [10:34] Allocating budgets effectively and focusing on customer retention for better ROI [13:00] Using apps like Jobber to streamline customer experience and increase client retention [15:00] How to create effective ads for your campaigns, with design and targeting [18:21] Effective Facebook ads must grab attention quickly and be visually engaging [20:58] Jobber Summit 2025: Details and registration for the event [21:22] Misconceptions about quick ROI from ads and the importance of patience [21:56] Research and partnerships with agencies can help improve ad strategies [22:39] Setting proper ad budgets to sustain campaigns and gather meaningful data [24:33] Build brand awareness and a steady lead flow before investing heavily in ads [25:38] Allocate sufficient budgets to avoid exhausting funds mid-campaign [26:46] Google display ads focus on brand awareness but have lower conversion intent [27:18] Avoid common targeting mistakes like incorrect geographic settings…
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Masters of Home Service
1 How to Use Persuasion Selling to Win More Jobs 32:28
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Play Later Play Later Lists Like LikedSuccess in sales isn't about being pushy; it's about building trust and understanding your customers' needs. In this episode, we explore how to use persuasion selling in a way that's transparent and customer-focused. Learn how to overcome objections, create meaningful connections, and provide clear, inclusive options to help clients feel confident in their decisions. This is about offering value and earning trust—not just closing deals. Join host Adam Sylvester, Bobby Vickers of Doorvana, and Ben Gonzalez of White Picket Team & Executive Lawn Care. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guests [01:15] Fundamentals of persuasion selling [03:29] Building trust through transparency and proactive communication [06:10] Overcoming common objections in home services [09:11] Benefits of providing clear, inclusive pricing to customers [11:08] Differences between selling to homeowners and businesses [15:23] Asking clients why they chose your business to build trust [16:13] How leveraging tools can build credibility and enhance professionalism in sales [17:41] Recognizing cues of client connection during the sales process [21:36] Strategies to address client indecision without pressuring them [26:57] Providing recommendations with options for confident decision-making [28:47] Balancing premium product recommendations with client needs [30:25] Adam's key takeaways: Ask questions, be proactive with your objections, and focus on what the product does…
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Masters of Home Service
1 How to Scale to $1M with No Marketing Budget 23:20
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Play Later Play Later Lists Like LikedWith the right strategies, scaling a business to $1 million without a marketing budget is possible. This episode dives into practical tips, including leveraging Facebook groups, the power of email marketing, using Google My Business for visibility, and creating client loyalty through personal touches. Learn how to build momentum and keep it going with actionable advice designed for home service pros. Join host Adam Sylvester and Crystal Hamm of Go 2 Girls. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:29] Growing revenue to $1 million without a marketing budget [02:39] Using Facebook and free tools like Canva as a primary lead generation tool [06:01] The importance of email marketing for client engagement and retention [07:31] Utilizing Google My Business and collecting reviews to boost visibility [08:50] Building credibility through a professional website and social presence [09:26] How automation and systems like Jobber support scaling efforts [10:37] Implementing a referral program for clients and team members [12:13] The role of customer service in creating loyal, long-term clients [13:39] Creating personal touches like welcome gifts and small gestures [15:34] Handling mistakes to build trust and convert feedback into loyalty [17:19] Recruiting and retaining quality employees as a foundation for growth [19:36] Final advice for scaling, including free tools and local contests [21:03] Encouragement to focus on momentum and the flywheel effect [22:02] Adam’s Key Takeaways: Create a referral program, utilize Facebook groups, email marketing…
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Masters of Home Service
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Masters of Home Service
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Masters of Home Service
1 A Recap of our BEST Marketing Tips from this Year 27:53
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Play Later Play Later Lists Like LikedWant to grow your home service business with proven marketing strategies? This episode brings together the best tips from industry pros, covering creative lead generation, building client trust, and optimizing your Google presence. Learn how to engage your community, craft effective email campaigns, and attract your ideal clients. Start applying these actionable strategies today to set your business up for success in 2025. [00:00] Introduction to the episode [00:41] Balancing cost-effective lead generation methods with time investments [02:47] Using tools like automated review requests to enhance Google reviews [03:41] Building referral networks through realtors and networking events [05:05] The value of unique branding, such as creative signs and distinctive uniforms [05:32] Utilizing platforms like Facebook and Nextdoor for community engagement [07:38] Supporting local causes and events as part of branding efforts [09:24] Differentiating between branding and lead generation in marketing budgets [10:01] Joining networking groups like BNI to build referral partnerships [11:44] Optimizing Google listings with posts, photos, and detailed service descriptions [12:18] Structuring effective email campaigns, including newsletters and promotions [14:33] Using urgency and exclusivity to drive sales through email marketing [15:55] Addressing customer objections and questions in content to build trust [19:00] Claiming leadership in the market to enhance credibility [21:20] Investing in branded vehicles and uniforms for a cohesive professional image [24:20] Identifying ideal clients to tailor marketing and attract the right audience…
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Masters of Home Service
1 A Simple Audit that Costs $0, and Makes you Money 29:57
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Play Later Play Later Lists Like LikedUnlock the power of the mystery shopper method to elevate your business operations. This episode explores how a cost-free audit can provide instant insights into your customer experience and service quality. Learn actionable steps to implement this strategy, motivate your team, and turn valuable feedback into profits. Perfect for home service professionals ready to take their business to the next level. Join host Adam Sylvester and Katie Pearse of Glimmer Cleaning Co. and Glisten Academy. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:00] Explanation of the secret shopper method and its benefits for businesses [02:12] The challenges of monitoring staff performance and maintaining standards [03:10] Using mystery shoppers to validate customer experience and improve services [04:30] Building a secret shopper list and creating feedback parameters [06:22] Motivating staff through structured feedback and performance incentives [09:19] Addressing fears of feedback and starting the mystery shopper program [10:37] Steps to set up and implement a secret shopper system [12:02] Designing effective evaluation forms [14:02] Maintaining a high level of quality by using Jobber for customer profiles [15:42] Evaluating the entire customer experience with mystery shoppers [16:44] Frequency and scale of mystery shopping in different business contexts [19:10] Providing customer feedback for staff to reference [20:06] Addressing complacency in both staff and clients over time [22:25] Financial and operational advantages of mystery shopping over traditional management methods [25:27] Ethical responsibilities of maintaining service quality as a business owner [28:22] Adam’s Key Takeaways: Get started today, give test answers to technicians, and checklist matches client form…
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Masters of Home Service
1 Get High Paying Customers by Going the Extra Mile 36:31
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Play Later Play Later Lists Like LikedAttracting high-paying clients starts with delivering exceptional service. This episode dives into strategies for going above and beyond, building strong client relationships, and empowering your team to create unforgettable experiences. Learn how to elevate your business and command premium prices. Join host Adam Sylvester and Katie Pearse of Glisten Academy. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:27] Why simplifying the customer experience is critical for success [02:55] The role of personalization in attracting premium clients [05:07] Communication as the key to satisfying clients and staff [05:39] Examples of going the extra mile for high-profile clients [07:22] Viewing special client requests as opportunities, not challenges [08:46] Using software like Jobber to enhance client experience [09:41] Training and trusting staff to deliver high standards consistently [12:01] Reinforcing good behavior through client feedback and reviews [13:20] Leaving tangible materials or gifts to enhance the client experience [15:57] Using photos and documentation to validate and highlight services [18:44] Branding and marketing strategies to attract high-paying customers [22:09] Educating customers on the value of professional services [24:56] Creating detailed client intake forms and keeping staff informed of client profiles [29:30] Updating client profiles and empowering staff to handle changes [32:10] Making payment processes seamless and automated [33:50] Adam’s key takeaways: Know details about clients, Do everything for a few, and address the fears of clients…
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Masters of Home Service
1 Free Marketing Strategies That Actually Work 31:40
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Play Later Play Later Lists Like LikedLearn easy ways to market a business for free! Discover helpful tips like connecting with local groups and using the best keywords to get more people to notice the brand. This episode shows how small changes can make a big difference—all without spending extra money. Join host Adam Sylvester and Richard Grove of Wall Control and The Small Business Consultant New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:44] Using Google Analytics for keyword insights to optimize online presence [03:44] Benefits of using specific search terms to increase website traffic [05:21] The value of keywords and search terms tailored to audience intent [06:10] Influencer marketing and partnering with local community leaders to boost visibility and grow [10:24] Using Jobber to improve your marketing [11:07] Becoming a voice of authority by engaging on forums and social media [12:11] Engaging with local causes and donating time or products for exposure [14:10] Choosing the right social media platform and focusing on evergreen content [16:08] Leveraging AI tools to create unique social media visuals [18:05] Benefits of affiliate programs to create a cost-effective sales network [19:20] Avoiding discount code leaks for better attribution tracking [21:25] Referral programs with simple incentives for satisfied customers [23:18] Emphasizing revenue-sharing over traditional ad expenses [24:01] Exchanging services for marketing placements as a budget-friendly tactic [25:02] Creative social media management partnerships for engagement [26:58] Low-cost tools like email marketing for regular customer engagement [29:44] Adam’s Key Takeaways: Use Google Analytics, Influencer marketing, and join Facebook groups…
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Masters of Home Service
Discover how to maximize profits in your home service business with practical pricing strategies, proven upselling techniques, and mindset shifts that elevate your approach to sales. A step-by-step approach to setting profitable rates, training your team, and building a brand that attracts the right clients. This episode is packed with actionable insights to help you take control of your bottom line and avoid common pricing mistakes. Join host Adam Sylvester and Tom Reber of The Contractor Fight. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the podcast and guest [00:50] Aiming for at least 50% gross profit [01:44] Knowing direct job costs vs. overhead [02:55] Avoiding pricing mistakes by ignoring competitors’ rates [04:25] Shifting money mindsets and valuing work appropriately [05:39] Building brand and relationships to confidently raise prices [06:39] Sales techniques: Roleplay, personal discipline, and lead generation [07:46] Using software to manage and grow business efficiency [08:58] Selling and upselling: Providing better buying experiences for clients [13:51] Conducting crew leader meetings and tracking weekly progress [15:05] Creating a sales culture: Ringing the cash register daily [16:30] The importance of continuous role-playing in fostering a sales culture [17:28] Higher-level upselling strategies and descope techniques [22:03] Avoiding the distraction of new services before mastering the core [23:25] Adam’s Key Takeaways: Mind your own pricing, train and role-play your salespeople, educate where money goes…
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Masters of Home Service
1 Navigating AI in Your Business: Balancing Tech and Human Touch 23:45
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Play Later Play Later Lists Like LikedDiscover how AI can transform your home service business without losing the human touch. This episode covers common misconceptions about AI, practical applications, and essential guardrails to keep your tech in check. Learn how tools like ChatGPT, Zapier, and Jobber’s AI features can improve efficiency and client satisfaction. Perfect for business owners looking to balance tech with personalized service. Join host Adam Sylvester, and Michelle Jeppesen of Jill's Office. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [00:50] First misconception about AI: Fear of job loss versus excitement about new possibilities {04:55] Second misconception: Being overly eager to use AI to replace aspects of your business that it shouldn't. [05:47] Practical AI uses for home service businesses [08:23] Cautions with AI and setting guardrails [09:16] AI-enhanced proposals: Detailed service descriptions to improve client conversion [10:25] Jobber’s AI integration for enhanced communication and efficiency [11:25] AI tools for analyzing data and identifying effective business practices [12:21] Advanced AI applications: Voice replication, video avatars, and AI-driven hiring tools [13:52] Risks of overusing AI in customer service and the importance of human touch [15:07] Transparency and privacy laws related to AI usage and customer interactions [16:34] When to use human interaction versus automation in customer engagement [17:52] AI’s potential to predict and preempt customer issues and service needs and perform business analysis [20:38] Starting small with AI tools and getting help when needed [21:55] Adam’s Key Takeaways: Focus on things not changing, Use Zapier for automation, Use ChatGPT for descriptions…
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Masters of Home Service
Want to save time and streamline your business operations? This episode covers practical, actionable tips to reduce manual work and stay ahead in today’s market. Learn how to enhance efficiency with online booking, nurture referrals, and boost reviews to grow your business. Join host Adam Sylvester and guest Phil Risher of Phlash Consulting. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [00:53] Importance of CRMs for tracking leads and automating workflows [02:43] Automating follow-ups improves lead nurturing and conversion [04:30] Examples of automating customer interactions [06:45] How Jobber automates invoicing and tracks performance with reports [07:35] Zapier simplifies automation with growing AI integration [09:52] Creative pricing options help overcome online booking challenges [10:26] Referral partner pages streamline lead submission and tracking [12:28] Automating estimate follow-ups encourages quicker decisions [14:21] Upsell services during fulfillment and follow up on cancellations [15:34] Best practices for automated communication channels [17:38] Reviews and referral requests increase online visibility and boost business [20:50] Setting priorities by identifying your biggest opportunities first [23:16] Adam’s key takeaways: Setup online booking, follow up your reviews, and value-added follow up content…
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Masters of Home Service
1 Run Your Business From the Beach: A Guide to Operating a Remote Business 27:34
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Play Later Play Later Lists Like LikedLearn how to manage your business from anywhere with the right systems and remote staff. This episode covers practical strategies for delegating tasks, setting clear pricing, and using automation to streamline operations. Whether you're scaling your business or seeking more freedom, these insights will help you stay efficient without being tied to the office. Join host Adam Sylvester, and Anthony & Jhanilka Hartzog of The Hartrimony. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the podcast and guests [01:01] Introduction to remote operations and running a business remotely [02:27] Managing customer expectations for a remote business [05:30] Emphasizing the value of anonymity [08:57] Roles of VAs, operations managers, and remote assistants [10:47] Using online booking, with conditions in place for varied job sizes [13:14] Overcoming one of the biggest roadblocks of getting out of your business [14:42] Creating SOPs (standard operating procedures) and training remote employees [17:24] Additional technology to help run your remote business [17:53] Maintaining service quality remotely, and setting expectations during the hiring process [19:12] Implementing test cleans and vetting to maintain service quality [22:30] The owner's role in a successful remote business [24:39] The future of the gig economy and potential for remote businesses [26:17] Adam’s Key Takeaways: Clear SOPs, clear pricing on your website, and hire remote staff…
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Masters of Home Service
1 Take Charge of Your Finances by Knowing Your Numbers 21:50
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Play Later Play Later Lists Like LikedUnderstanding your numbers is the cornerstone of a profitable business. This episode breaks down how business owners can identify their most profitable revenue streams, implement recurring income strategies, and optimize service packages for long-term success. It also covers reducing costs by managing overhead, cutting unnecessary subscriptions, and improving labor efficiency. Join host Adam Sylvester and Tyler Martin, of Think Business with Tyler. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the podcast and guest [01:00] The true meaning of “knowing your numbers” [02:40] Identifying profitable revenue streams and avoiding distractions [03:50] The value of recurring revenue in building business stability [05:10] Structuring service packages and managing their logistics [07:12] Using the reporting features in Jobber to understand your numbers [07:53] Leveraging data to identify early trends and potential issues with your business [10:54] Reducing costs, with a focus on optimizing ad spend, reviewing overhead, and cutting excess subscriptions [17:02] Strategies for labor efficiency and avoiding unnecessary costs [20:06] Adam’s Key Takeaways: Correct service area, cancel unused subscriptions, have good data…
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Masters of Home Service
1 Should you Outsource Your Customer Service? Here’s a Complete Guide 34:05
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Play Later Play Later Lists Like LikedStruggling to keep up with customer calls? You could be missing out on valuable new business. In this episode, we explore how outsourcing your customer service can free up your time, improve efficiency, and help you capture more leads. Discover when it's the right time to delegate, explore various outsourcing options, and learn how to train your team for a seamless customer experience. Join host Adam Sylvester, along with Michelle Jeppesen of Jill's Office and Richard Grove of Wall Control and The Small Business Consultant, as they share practical insights for scaling your business. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh Here are the timestamps with square brackets: [00:00] Introduction to the episode and guests [01:25] Addressing the fear of outsourcing and identifying the right time to start [04:43] Why business owners shouldn’t answer every call [06:22] Exploring outsourcing options to free up your time and provide 24/7 service [09:30] The role of answering services in business growth [12:46] Using Jobber to provide exceptional customer service [14:11] The differences between using a full-time virtual assistant and an answering service [16:17] Streamlining email communication through ticketing systems and virtual assistants [18:25] Three steps for properly training remote staff [21:58] The importance of providing good documentation to help train [24:30] How to maintain quality control with remote staff [25:55] Reiterating how good customer service is paramount in winning work [28:18] Outsourcing your outbound phone calls and follow-ups [31:07] Adam’s key takeaways: Answer the phone, progress the call forward, outsource follow-ups…
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Masters of Home Service
1 A Sit-Down with Jobber’s Co-Founders: AI’s Role in Home Service 28:21
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Play Later Play Later Lists Like LikedFrom streamlining administrative tasks to enhancing customer experiences, AI is leveling the playing field for small businesses. This conversation covers the transformative role of AI in the home service industry, while also exploring the future of AI in customer service and offering practical steps for businesses to embrace these advancements, continue growing, and maintain a personal touch with clients. Join host Adam Sylvester, and Jobber’s Co-Founders, Sam Pillar and Forrest Zeisler. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh 00:00 Introduction to the episode and guests 01:10 Explanation of what AI is and how it uses data and patterns to solve business challenges 02:49 Comparison of AI to past technological shifts like cloud computing and mobile technology 05:31 How AI has become more accessible to small businesses, leveling the playing field 06:04 Addressing apprehension toward AI, especially in the trades, and why the home service industry will benefit 09:49 Practical examples of how AI can assist with business tasks like scheduling, communication, and quoting 14:17 How AI can help home service businesses grow 16:27 AI-driven enhancements to customer experiences 20:20 Future possibilities of AI in customer service and how it could eventually replace routine customer interactions 23:02 How small businesses can prepare for AI advancements and integrate the technology into their operation 27:24 Final thoughts on the role of AI in supporting small businesses and enhancing customer service, while still maintaining the personal touch…
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Masters of Home Service
1 Get New Revenue from Old Customers with Email Marketing 32:27
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Play Later Play Later Lists Like LikedLeverage the power of email marketing to engage your customers and generate new revenue. Learn how to craft effective email campaigns, address common customer concerns, and create urgency in your messaging. Plus, practical tips on optimizing email formats, sending times, and evaluating success to keep your business top of mind. Join host Adam Sylvester, Phil Risher of Phlash Consulting, and Katie Pearse of Glisten Academy. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guests [01:48] The effectiveness of good email marketing [03:27] Types of emails you should be sending to your customers [07:02] Addressing common customer questions through email marketing [08:17] Creating urgency and anticipation for your messaging that [09:28] Using email to nurture trust and secure big service contracts [12:08] Using Jobber to streamline marketing processes [13:12] How to send the right emails to the right people with segmentation [14:57] A simple framework for an email newsletter [17:01] Using a content calendar to plan email topics [18:29] Matching email format to your audience: templates vs. simple text emails [20:26] Using GIFs and videos in emails [21:32] Evaluating email marketing success and how use the data in your sales process [25:27]: Best times to send emails for optimal engagement [27:08] Dealing with negative reactions to your emails [30:24] Adam’s key takeaways: create limited offers, craft a perfect subject line, call those opened emails…
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Masters of Home Service
1 How to Inspire Your Employees to Find Meaning in Their Work 24:10
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Play Later Play Later Lists Like LikedThe secret to building a team of loyal high performers? Putting your employees first. This episode explores how empathy and proactive leadership can inspire loyalty and drive better results. Discover strategies to support personal and professional growth, resolve conflicts, and improve communication, along with insights into Employee Stock Ownership Programs (ESOPs). Join host Adam Sylvester and Danielle Rossi, CFO of The Tree Lady Company. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:00] Caring for your employees leads to higher performance and more loyalty [03:17] Using proactive empathy in the workplace to address employee needs [08:02] Helping employees develop both inside and outside of the business [10:24] Insightful interview questions that help identify passionate and motivated candidates [12:18] Leading by example in communication and fostering open conversations [13:24] Using Jobber to enhance client communication and implement easy online booking [14:37] Handling workplace conflicts by bringing employees together for direct communication [16:11] Coaching employees to become better communicators and resolve conflicts effectively [17:16] A communication exercise that helps resolve miscommunication issues among teams [18:52] Encouraging clear articulation of thoughts to improve team dynamics [19:14] Introduction to employee stock ownership programs (ESOP) and their potential benefits [21:49] Final insights on how proactive empathy inspires loyalty and drives employee performance [22:41] Adam’s key takeaways: listen to your people, foster work/life balance, deal with conflict…
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Masters of Home Service
1 From $400k to $2M: Business Coach’s Strategies for Big Growth 26:16
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Play Later Play Later Lists Like LikedUnlock the potential for explosive growth in your business with strategies that go beyond the basics. This episode dives into the importance of business vision, values-based hiring, and creating strong systems to elevate your operations. Join host Adam Sylvester and Dominic Rubino of Profit Tool Belt. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the podcast and guest [01:00] The effort it takes to grow a business from $0 to $300K+, and the importance of vision for growing beyond that mark [03:35] The internal motivation behind running a business, and understanding your “why” [7:01] Case study of a business owner that successfully scaled their business [08:15] Finding and developing the right people for your business that align with your values [12:46] Having good information and measurable KPIs to effectively manage and grow a business [13:45] Importance of strong processes and systems to avoid chaos and ensure consistent business operations, particularly when scaling [15:43] Examples of simple systems that can be implemented to streamline business operations [18:29] Avoiding poor internal communication that can lead to client issues [21:28] “Above the line" and "below the line" behaviors, and how these behaviors impact team dynamics and overall business success [23:03] Proactively identifying and eliminating bottlenecks in your business [24:05] Adam’s key takeaways: vision matters, values-based hiring, bottlenecks are profit leaks…
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Masters of Home Service
1 How to Thrive as a New Business (Marketing & Services) | Part 2 29:40
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Play Later Play Later Lists Like LikedIn this episode, experts reveal the must-know marketing and customer service tips every new business owner needs. Discover how to pinpoint your ideal clients, build a powerful marketing strategy, and deliver top-tier service from day one. Join host Adam Sylvester with Chase Gallagher of CMG Landscaping and Chanique Stewart of Cleanique Cleaning Services. [00:00] Introduction to the podcast and guests [01:09] Identifying and attracting your ideal customer with specific marketing [05:48] Tactics for identifying your target market, understanding their need, and positioning your business to find them [07:48] How to get your first 10 clients, and the long-term value of networking [10:04] Benefits of staying within a manageable service radius [11:18] Testing and refining marketing strategies with a small budget before scaling up [12:50] Staying organized as a business to separate yourself from your competitors and build trust with clients [13:47] Understanding and showcasing your business uniques [16:36] How to develop strong customer service in your first year [18:48] Customer service success stories [22:26] Improving the customer service journey as you scale [25:07] Final thoughts and advice for new business owners [26:06] Adams key takeaways: Clients want your way, have a small service radius, answer the phone…
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Masters of Home Service
1 How to Thrive as a New Business (Operations & Pricing) | Part 1 28:30
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Play Later Play Later Lists Like LikedStarting a new business can be overwhelming, especially when it comes to operations and pricing. In this episode, we dive into essential strategies that every new business owner needs to thrive, from setting up strong operational foundations to mastering pricing for profitability. Learn how to avoid common mistakes and set your business on the path to success from day one. Join host Adam Sylvester with Chase Gallagher of CMG Landscaping and Chanique Stewart of Cleanique Cleaning Services. [00:00] Introduction to the episode and guests [01:24] Processes and systems integral to early success for new businesses, including investing in a feature-rich CRM and knowing your numbers [04:27] The common mistake of underpricing in the first year and the long-term consequences it can have on business sustainability [06:12] How to approach pricing in the first year, and the natural progression of pricing as your business grows [08:29] Operational efficiency tips for scheduling and routing, client communication, and delegating tasks [10:12] Strategies for managing client expectations with grace periods and communication, particularly in industries where timing is crucial [12:12] Using communication tools to enhance the customer experience and differentiate from competitors [15:08] Advice for balancing profitability with competitiveness [15:59] What "knowing your numbers" really means for new businesses with examples for different industries [19:56] Developing efficient processes and systems in the first year [23:25] Final tips from each guest for developing a strong business foundation in your first year [26:37] Adam’s key takeaways: Get a good CRM, figure out your pricing, and get job deposits…
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Masters of Home Service
1 Building Impactful Leadership Teams for $1M to $5M Businesses 26:44
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Play Later Play Later Lists Like LikedReady to take your business from under $1 million to $5 million? In this episode, we dive into actionable strategies that will help you scale effectively, from delegating tasks to building a strong leadership team. Learn why structured meeting formats and clear processes are crucial for maintaining communication and driving growth. Join host Adam Sylvester and Tyler Martin of Think Business with Tyler. [00:00] Introduction to the podcast and guest [00:57] Hiring your first manager in a sub-million-dollar business, focusing on delegation of low and medium value tasks. [02:15] Examples of low and medium value tasks that can be delegated, and the mindset shift required for effective delegation [05:16] Identifying leadership potential within existing staff and the importance of cultural fit in promoting employees [09:00] Leadership team considerations for transitioning a business from $1 million to $2-3 million [10:48] The need for clear processes and systems before scaling to avoid inefficiencies and compounding issues [12:47] Maintaining strong organizational structure as the business grows, with practical advice on forecasting an organizational chart [15:28] Meeting formats that will help your business maintain effective communication and strategic alignment as it grows [20:12] Emphasis on core values, vision, and clear job descriptions as critical elements for scaling a business successfully [22:32] Key positions to hire at the $2-3 million and $5 million revenue marks [25:15] Adam’s key takeaways: delegating low-value tasks, ensuring strong foundational processes, and creating a future organizational chart.…
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Masters of Home Service
1 How to Turn ‘No’ into ‘Yes’ With These Pro Sales Scripts 29:58
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Play Later Play Later Lists Like LikedMaster the art of turning objections into opportunities in this episode packed with tactics to add to your sales toolbelt. This episode explores the importance of building trust with decision-makers, having a systematic approach to sales, and how to avoid maybes. Join host Adam Sylvester, and Dominic Rubino of the Profit Toolbelt Podcast 00:00 Introduction to the episode and guest 01:45 Emphasizing the importance of being curious and caring to understand the customer's needs and provide the best solutions 03:48 Implementing and maintaining a systematic approach to sales 05:50 Discuss budget without making it a direct or uncomfortable topic by using open ended questions 08:25 Why you shouldn’t be closing every deal you’re in front of 10:15 Building trust and handling decision makers during the sales process 14:59 Strategies for ensuring that decision delays are handled properly, and working to avoid follow-up situations 19:08 Painting a clear picture of the next steps for the customer, including discussing logistics and setting expectations 21:16 Understanding your sales process 22:18 Strategies to turn "maybe" responses into definite decisions, focusing on setting clear expectations from the beginning 24:57 The need for proper training and investment in sales skills 26:47 The role of practice in sales success 27:36 Adam’s key takeaways: Ask good questions, pre-qualify your callers, don’t leave with a maybe, write down your sales process flow-chart…
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Masters of Home Service
1 How a 23 Year-Old Scaled to a $1.5M Business 28:17
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Play Later Play Later Lists Like LikedDiscover how a young entrepreneur scaled his business to $1.5 million by age 23! This episode details Chase Gallagher's journey, starting at age 13, to building a successful landscaping business through hard work and smart money management. Gain valuable insights into the importance of financial discipline, utilizing traditional marketing strategies, and reinvesting profits for sustainable business growth. Join host Adam Sylvester and guest Chase Gallagher of CMG Landscaping. (00:00) Introduction to the episode and guest (02:52) The impact of having a supportive environment on entrepreneurial success (04:08) Tackling seasonal work, and funding initial equipment purchases through creative financing solutions (05:13) Hiring and managing friends as employees at a young age (06:46) Learning the trade by working for other companies and gradually expanding (09:32) Overcoming challenges as a young entrepreneur, and testing marketing strategies (13:03) The ease of onboarding new employees with Jobber (13:50) Money management, and approaching equipment purchases and investments with financial discipline (19:46) Discussing statistics on Gen-Z and the trades, from Jobber’s 2024 Blue Collar Report (21:42) Opportunities to reinvest profits into your business (22:53) Creating generational wealth through smart investments and long-term business strategies (24:55) The importance of networking and building valuable business connections (26:49) Adam’s key takeaways: traditional marketing works, money management, and live below your means…
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Masters of Home Service
1 12 Daily Habits of a Multi-Million Dollar Business Owner 29:59
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Play Later Play Later Lists Like LikedHave you ever wondered about the daily habits of a million dollar business owner? This episode is loaded with insights and actionable tips for implementing daily activities that will grow your business without costing your personal life. Learn about the importance of self-care, staying focused on goals, and building a robust sales pipeline. Join host Adam Sylvester, and Tom Reber of The Contractor Fight. (00:00) Introduction to the podcast and guest. (01:09) Explanation and overview of an ‘FW’ day, and the good habits of a successful business owner (02:05) Personal activities, and the impact of self-care on business success (03:28) Put your eyes on your goals daily and intentionally focus on where you want to go (05:23) Do something to build your sales pipeline, like warranty calls or creating your own content. (07:46) Personal practice of calling customers throughout the year to check in, demonstrating the value of personal touch in business. (08:48) Complete daily profit activities, like team training, job costing, or having a tough conversation with clients or employees (11:57) The difference between taking a salary as an owner, and profiting from the business (12:44) Why completing quality, profitable jobs will help your clients in the long run (14:52) Using Jobber to improve efficiency and customer satisfaction (16:03) How tracking metrics and analyzing data can help you form or break habits (19:27) Mistakes business owners make on the quest to being habit-driven (20:55) Importance of a pre-qualification process for prospects to avoid wasting time and resources (22:55) The five-step pre-qualification process used to ensure you’re working with the right clients (27:35) Adam’s key takeaways: Do personal activities everyday, eyes on your goals, salary and profit draw are different things…
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Masters of Home Service
1 Building Generational Wealth to Secure Your Family’s Financial Future 30:59
30:59 Play Later Play Later Lists Like Liked30:59
Play Later Play Later Lists Like LikedLearn how to build generational wealth and secure your family's financial future in this episode. Discover the journey of starting a home cleaning business without fieldwork, the significance of respecting subcontractors, and the role of budgeting in financial growth. Get practical advice for aspiring entrepreneurs and tips for involving your children in your business. (00:00) Introduction to the episode and guests (00:45) Guests share their journey into entrepreneurship (04:08) Opening a home cleaning business without ever going into the field (06:03) The difference between employees, subcontractors, and lead generation models for residential cleaning businesses. (7:20) Creating a family-like atmosphere and treating subcontractors with respect (09:21) Growth of the business and the creation of Cleaning Business University (11:19) How signing up for Jobber will help build your business for the next 5-10 years and beyond (11:58) Using ‘extra money’ for investments and other ventures to grow wealth (14:43) The role of budgeting in maintaining financial discipline and ensuring steady growth (18:34) Long-term goals for financial security and building generational wealth (22:20) Ways to involve your children in your business starting at a young age (23:50) Considerations for evolving a business over 10-15 years (26:34) Advice for aspiring entrepreneurs looking to start their own business (29:39) Adam’s key takeaways: get out of debt, involve your kids, put your business in a trust…
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Masters of Home Service
1 Turn a $500 Quote into a $2k Job: Expert Shares Upselling Tips 30:47
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Play Later Play Later Lists Like LikedLearn how to get the most out of your jobs with expert upselling strategies. This episode uncovers the practice of upselling your clients by education, not aggressively pushing your services. Learn how to handle every inquiry with an upselling approach, ensure clients understand your offerings, and establish recurring revenue for long-term business growth. Join host Adam Sylvester and guest Christine Hodge, CEO of Clearview Washing. (00:00) Introduction to the episode and guests. (01:02) The upselling mindset - and educating clients about additional services (02:30) Benefits of quoting all potential services during initial client contact (05:45) Handling client inquiries with an upselling mindset (07:23) Initial strategy tips for boosting your revenue with upsells (08:51) Establishing criteria for in-person versus remote estimates (10:49) Upselling vs. cross-selling and why your company should be doing both. (14:07) Managing upsell conversations via technicians or sales members (16:31) Jobber’s marketing tools and their impact on winning new business (17:37) Understanding crew capabilities for efficient scheduling and maintaining quality (18:19) Tips for selecting profitable and easy upsells with long-term revenue impact (19:36) Presenting additional services without being too aggressive or ‘sales-y’ (22:37) How to begin upsell conversations and follow-up on estimates (25:19) The value of recurring revenue for client retention and business valuation (29:20) Adam’s key takeaways: always give clients options, educate on value, and start with small upsells.…
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Masters of Home Service
1 Tackling Inflation: Strategies to Manage Costs, Pricing, and Wages 24:35
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Play Later Play Later Lists Like LikedStressing over rising costs and wage pressures? This episode dives into essential strategies for managing inflation, from understanding your numbers and optimizing labor costs to leveraging automation tools for efficiency. Learn how to communicate price increases to clients, negotiate with suppliers, and implement effective pricing models. Join Richard Grove, of The Small Business Consultant, for insights from on maintaining profitability and preparing for future inflation challenges with practical, actionable advice. (00:00) Introduction to the episode and guests (01:13) Your first step in tackling inflation: understanding your numbers (04:43) Strategies for managing labor costs (06:35) Leveraging employee interests and offering new opportunities (08:05) Using Jobber to automate invoicing and save time (08:56) Understanding unit economics and pricing models to cut costs and eliminate inefficiencies (11:55) How to communicate and negotiate with suppliers to save costs (14:41) Benefits of long-term relationships with suppliers and the impact of volume on pricing tiers. (16:42) Strategies for communicating increased pricing to clients and implementing pricing tiers or referral incentives (21:53) Predictions on the future of inflation and the potential impact for business owners (22:57) Adam’s key takeaways: know your costs, play around with your pricing, and have accurate numbers.…
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Masters of Home Service
1 From Job Site to Oversight: Transitioning Out of the Daily Grind 22:25
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Play Later Play Later Lists Like LikedHow do successful entrepreneurs find time to focus on growing their business? This episode will help you understand how to free up time to work on your business, rather than in it. We discuss identifying tasks to delegate, recognizing when to offload your workload, balancing operational efficiency with delegation, and practical steps for creating effective systems. Ensure you're spending your time on high-value activities that match your salary and propel your business forward. Join host Adam Sylvester and Michelle Jeppesen, Director of Business Development and Customer Success at Jill’s Office. (00:00) Introduction to the episode and guests (00:58) The entrepreneurial mindset, and the inherent risk of experiencing burnout (03:41) Identifying parts of your business that you’re passionate about, and what should be delegated (05:55) Indicators that it’s time for entrepreneurs to begin offloading workload and why you need to learn to 'fire yourself' (09:09) Balancing operational efficiency with effective task delegation (11:16) Saving valuable time with Jobber’s business operations tools (12:22) The typical delegation journey of a home service business owner (13:25) Immediate steps for freeing up time and the importance of creating systems (15:16) Benefits of professional phone answering services (17:20) Spending your time doing work that matches your salary (19:07) Techniques for maintaining focus on business growth (21:08) Adam’s key takeaways: realize you can’t do everything, look for indicators that your business is out of control, and have systems…
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Masters of Home Service
1 Job Description Examples that Attract Top Talent: Overcome Hiring Challenges 23:30
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Play Later Play Later Lists Like LikedStruggling to find the right talent for your team? In this episode, discover how to craft job ads from an all-star manager known for her incredible employee retention and creating a team of happy, loyal employees. Learn the secrets to writing compelling job descriptions that effectively outline growth opportunities and integrate your company values. Also, find out why focusing on entry-level hires can transform your recruitment strategy. Join host Adam Sylvester and Danielle Rossi, CFO of The Tree Lady Company. (00:00) Introduction to the episode and guests (01:15) How to create job ads that make hiring easier (03:14) Crafting compelling job descriptions and job titles (05:50) Outlining growth opportunities in job ads (08:04) The structure of an effective job ad (08:51) How Jobber helps with managing employees and eliminating the chaos of business operations (10:45) Integrating core values into job descriptions to attract the right candidates (13:39) The challenge of finding candidates with the right mindset and goals (16:36) Preference for hiring entry-level candidates that align with your company values (18:02) Inclusion of benefits and additional perks on job listings (22:14) Adam’s Key Takeaways: crafting compelling job descriptions, consider green candidates, and convey values in job description…
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Masters of Home Service
1 #1 Secret to Selling More Jobs at Higher Margins 29:35
29:35 Play Later Play Later Lists Like Liked29:35
Play Later Play Later Lists Like LikedDiscover the ultimate strategy to boost your sales and profit margins in this game-changing episode. Learn how a crucial mindset shift and setting prices based on your true costs can transform your business. With practical guidance on marketing, customer engagement, and transparent communication, you’ll be empowered to sell more jobs at higher rates and ensure fair compensation. Join host Adam Sylvester and Tom Reber, host of the Contractor Fight Podcast. (00:00) Introduction to the episode and guests (01:18) Selling more jobs at a higher margin requires a mindset shift (02:26) Set prices based on your costs, not the ‘going rate’ (03:40) What it means to aim for a 50% gross profit margin, and its impact on business growth (06:24) Positioning your brand to sell at higher rates (07:26) Making the decision to stop stealing from your family (08:28) How to ensure fair self-compensation (11:21) Using Jobber to automate your business and free up your time (11:55) Benefits of consistent marketing and planning marketing activities in advance (14:58) Maintaining and engaging with your customer database to enhance loyalty and secure repeat business (18:34) Sell like you don’t need the money (20:00) Job costing to develop sales confidence and increase profitability (21:30) Be proactive in customer follow-ups and marketing efforts (24:47) The power of transparency and providing clear, helpful educational content online (28:31) Adam’s takeaway tips: contact past clients, aim for 50% gross profit, educate your clients…
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Masters of Home Service
1 How to Beat Your Competition and Dominate the Market 38:14
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Play Later Play Later Lists Like LikedDiscover the key elements to outshining your competitors and dominating the market! This power-packed episode uncovers the foundation of building a brand that stands out among your competition to attract the best customers and loyal employees. You’ll learn how to effectively communicate your unique selling proposition, enhance customer and employee experience, and maximize your Google listing to elevate your business. Gain valuable insights to boost your brand awareness, increase referrals, and embrace community collaboration. Join host Adam Sylvester, Christine Hodge, CEO of Clearview Washing, and Phil Risher, owner of Phlash Consulting. (00:00) Introduction to episode and guests (01:20) How to communicate your unique selling proposition (04:52) Enhancing customer experience from start to finish as a key differentiator (07:26) Training your customer service team for phone communication (08:08) Quick booking clients over the the first phone call and catering to different tiers of clients (10:17) Automating the process of providing personalized service (10:48) The role of branded vehicles, uniforms, and accessories in beating your competition (13:48) Underrated Jobber features that help the guests elevate their operations (15:28) Community involvement and sponsorships to build brand awareness vs. lead generation (19:40) Increase job referrals by hosting company events that build community and empower employees (23:32) Actionable tips for how to approach competitors in your market (27:32) Adapting service offerings based on client demand while maintaining profitability and employee safety (31:15) Using superlative terms in your marketing (33:49) Collaborating with competitors and the benefits of community over competition (36:18) Adam’s takeaway tips: Maximize your Google listing, quickly solve problems, and have a cohesive brand…
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Masters of Home Service
1 Financial Guide of a Multi-Million $ Home Service Business 31:40
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Play Later Play Later Lists Like LikedThe ultimate financial guide for home service businesses, focusing on key metrics, cost management, cash flow, and scaling strategies. Dive into the essential metrics critical for every business owner to understand and learn how to use them for better budgeting and forecasting. Plus, get actionable insights on optimizing your overhead and improving profitability. Join host Adam Sylvester and Tyler Martin, host of the Think Business with Tyler podcast. (00:00) Introduction to the episode and guests (01:34) Key metrics business owners need to focus on (04:28) Analyzing trending data to spot potential business issues and grow your business (06:27) Managing labor costs and staff utilization to improve efficiency (10:22) Understanding your business’ numbers to improve job profitability (11:46) Using Jobber to build a financially strong business (12:26) Overview of primary financial statements, and the value of a professional bookkeeper for budgeting and forecasting (16:45) Factors to consider when developing a pricing strategy (18:10) Managing overhead costs to optimize business growth (20:59) Using autopay to improve cash flow and reduce accounts receivable issues (22:25) The difference between profitability and cash flow and how expenses affect them (24:32) Cash flow considerations when transitioning from residential to commercial work (25:09) How to pay yourself as a business owner, based on business structure (27:27) Financial considerations for scaling a business (28:53) Understanding fixed costs to determine your breakeven point (30:16) Adam’s takeaway tips: Know your key four metrics that are critical to your business - get a legit bookkeeper - you need to start budgeting - be a data-driven company…
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Masters of Home Service
1 Boost Your Sales Game with Proven Strategies 40:35
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Play Later Play Later Lists Like LikedLearn how to elevate your sales skills from seasoned expert, business coach and host of the Contractor Fight, Tom Reber. Discover techniques like the 'profit touch' to re-engage past customers and the Shin-Fu sales process that cuts sales time in half while increasing profitability. Gain practical tips on asking the right questions and adapting sales tactics to meet customer needs effectively. This episode is packed with actionable advice to help you transform into a sales powerhouse. Join host Adam Sylvester and Tom Reber, host of the Contractor Fight Podcast. (00:00) Introduction to the episode and guests (02:31) The importance of sales when transitioning from trade work to business ownership (04:07) Adapting sales strategies based on changes in the economy (06:28) Using the 'profit touch' strategy: reaching out to past customers to boost sales (08:56) Listening in sales and avoiding technical jargon that customers don't care about (10:48) How to use Jobber to become the company you want to be, and become a sales machine (11:33) Asking the right questions in sales to understand customer needs and priorities (12:41) Introduction of the Shin-Fu sales process that Tom uses to cut sales time in half and improve profitability (15:33) A real-life example about how addressing specific customer concerns leads to winning a high-value project (22:23) Pre-qualifying leads and handling different types of customers (27:17) Asking the right questions to uncover client needs and motivations (31:28) The need for sales discipline and avoiding negative assumption (35:06) Handling objections related to price during sales discussions (37:38) Adam’s takeaway tips: don’t wait for Google to keep feeding you leads - be proactive and go hustle, peel back the onion - ask questions and make your leads feel important and heard, create a pricing page - clients shouldn’t be shocked when they get in touch with you…
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Masters of Home Service
1 8 Secrets to Building a Million Dollar Business 30:16
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Play Later Play Later Lists Like LikedPrepare for growth with these insights on refining your customer base, overcoming business bottlenecks, and leveraging strategic metrics for scaling in this dynamic episode. Discover practical strategies to attract the “good” customers and optimize your operations, from marketing to customer service. Learn how small, consistent improvements can dramatically reshape your business. Whether you're looking to dominate your local market or streamline your operations, this episode packs powerful tactics to transform your business approach. Join host Adam Sylvester and Dominic Rubino, host of the Profit Toolbelt podcast. (00:30) Introduction to the episode and guests (01:00) How get more of the “good” customers (02:53) How to understand what your ideal customer is (04:14) Reaching out to ideal customers, including both online and in person (05:51) How to avoid becoming the bottleneck in your business (09:11) Strategic planning and tracking the right business metrics (11:31) The roles of marketing, sales, and customer service in business growth (13:10) What Adam loves about Jobber, and how he uses it to run a successful business (14:05) Why bottlenecks are like schoolyard bullies (16:30) Making small, consistent improvements rather than large, dramatic changes (21:00) Practical marketing strategies, focusing on dominating a neighborhood and client acquisition (24:45) Reducing operational costs by minimizing travel time and optimizing client locations (26:13) How accountability impacts business management, the benefits of having accountability partners (29:21) Adam’s takeaway tips: you need to have a business owner mentality and get out of technician mode, don’t be the bottleneck - make small, weekly changes, and lastly, own the neighborhood where your best clients are…
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Masters of Home Service
1 You Should Spend This Much on New Leads (Here’s Why) 31:55
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Play Later Play Later Lists Like LikedGet into the essentials of budgeting for lead generation for home service businesses. Explore effective strategies for using Google Local Service ads, optimizing local SEO, and understanding the costs associated with different advertising platforms. Learn how to calculate customer acquisition costs, get practical advice on maintaining engagement with potential clients and understand how to maximize the return on your marketing investments. Join host Adam Sylvester, and Phil Risher, owner of Phlash Consulting. Introduction to the episode and guests [0:30] Effective lead generation platforms and their costs [1:07] Setting up and optimizing Google Local Service ads [3:34] Do Google Local Service ads work, especially in competitive markets? [5:05] Optimizing local SEO and Google map pack positioning [6:39] Calculating customer acquisition costs [9:27] Tracking the source of leads for accurate marketing insights [12:46] Most important number you need to know as a business owner [14:30] How much you should be spending on Cost per Click [18:04] Getting optimal search impression share in Google Ads [19:38] How Jobber helps home service businesses scale [21:17] Ideal return on investment in marketing and the role of lifetime customer value [22:53] Keeping leads that haven’t converted top of mind [24:15] Adam’s takeaway tips: Google LSA are the best value and the simplest way to start basic ads, make sure your Google Business Profile is fully maxed out, get as many Google reviews as you can, once you start spending money on marketing - track everything as much as possible [30:08]…
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Masters of Home Service
Learn all about the world of artificial intelligence (AI) and see how it's transforming business efficiency and content creation. This episode unpacks how AI tools can tackle writer's block, improve customer engagement with personalized content, and more. Discover tools like Jasper AI for crafting content and how image generators are revolutionizing marketing. Get the scoop on the everyday benefits of weaving AI into your business routines, and stay ahead in the fast-paced digital arena. Join host Adam Sylvester, and Richard Grove, COO of Wall Control, Small Business Consultant and the host of the Organization Conversation podcast. Introduction to the episode and guests [0:30] AI's impact on business efficiency and overcoming writer's block [2:22] Jasper AI and its uses in content creation [4:30] Advanced tips and hacks for AI tool users [6:44] Intro to 'Dally', an image generation tool, and using it to create marketing materials [7:50] Using AI to improve customer engagement with personalized media [9:46] AI-generated ads and the occasional errors in them [11:43] Using AI to create business logos [12:21] Repetitive yet fresh content in marketing [14:19] What Adam loves about Jobber’s marketing tools [14:55] Using AI for creating terms of service and other legal documents [17:40] The potential risks and benefits of AI-generated contracts [19:55] Becoming an AI expert within your business community [21:48] AI's practical benefits in daily life [26:01] Adam’s takeaway tips [26:24] Where to find Richard: Wall Control The Small Business Consultant Where to find Adam: Adam Sylvester…
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Masters of Home Service
1 Top 5 Targets to Track for Non-Stop Business Growth 34:28
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Play Later Play Later Lists Like LikedIn this episode, understand the essential targets every home service professional needs to track for unstoppable business growth. From redefining business revenue and mastering marketing ROI to boosting average job sizes through strategic customer interaction, uncover actionable insights to push your operations forward. Learn low-cost marketing hacks and why net profit trumps revenue. Tune in for a power-packed session that equips you to not just compete but dominate in the market. Join host Adam Sylvester and David Moerman, owner of Revive Services and the Home Service Business Coach. Introduction to the episode and guests [0:30] First target for business growth: tracking business revenue [1:21] Breakdown of how monthly and daily revenue targets to achieve business goals [2:32] Net profit over revenue and managing fixed expenses [4:13] Marketing ROI and the importance of effective marketing spend [6:06] Cost-effective and free marketing methods [8:11] How to track marketing conversion ratios [10:56] Maintaining high conversion rates and strategies for realistic, profitable pricing [12:27] Optimizing the sales process and moving towards in-person sales models [14:05] How David and Adam’s teams benefit from Jobber’s tipping feature and other optimization features [17:17] Upselling and engaging customers during service delivery [19:31] Active marketing strategies and leveraging new tools for customer re-engagement [21:21] Average job size as a critical metric for tracking business performance [22:02] Impact of job size on operational efficiency and customer value proposition [25:51] Significance of online reviews in business growth and reputation management [27:26] Setting aside CEO time for strategic planning and the importance of patience [31:34] Adam’s takeaway tips: it’s time to return to in-person selling, work backwards and learn how many leads you need and the average job size, it’s time to hustle with a range of marketing tactics [32:34]…
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Masters of Home Service
1 10 Simple Ways to Grow Your Social Media Accounts 30:14
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Play Later Play Later Lists Like LikedTap into the power of social media to boost your home service business. Learn practical strategies from a seasoned pro for growing your Instagram following and converting them into loyal customers. Explore how personal stories and authentic engagement can set you apart from the competition. This episode is packed with expert advice to help you navigate the social media landscape effectively and grow your business. Join host Adam Sylvester and Katrina Teeple, owner of Operation Organization. (00:00) Introduction to the episode and guests (01:10) Katrina shares how started her business in home organization (02:08) The use of social media to gain clients, focusing on the impact of Instagram (03:06) The reach of social media and expanding business locations (04:37) Utilizing Instagram to generate followers and convert them into clients (05:48) Sharing personal stories on social media (07:23) Personal brand versus company brand on social media platforms (08:27) Interacting with followers and managing comments (10:52) Content quality over quantity and maintaining a manageable schedule (13:58) Staying creative and spontaneous content creation opportunities (15:22) Using Jobber to run an operationally efficient business (16:40) Effective Instagram reels and tips on content creation (19:18) Effectiveness of paid promotions on Instagram (20:37) Sharing too much business knowledge on social media (23:12) Building community among peers (24:10) Tips for creating and editing content directly within Instagram (26:41) Adam’s 10 takeaway tips from the episode Adam Sylvester: https://www.adamsylvester.com/ Katrina Teeple's Website: https://operationorganization.com/ Katrina Teeple's Instagram: https://www.instagram.com/operationorganization…
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Masters of Home Service
1 5 Low-Cost Hacks to Maximize Your Customer List 28:20
28:20 Play Later Play Later Lists Like Liked28:20
Play Later Play Later Lists Like LikedExplore the world of effective marketing and get new business with the powerful strategy of retargeting. Learn how successful businesses leverage customer lists, use innovative email and text messaging techniques, and make use of digital tools to keep their services top of mind for their customers. Discover practical tips on maintaining engagement through personalized content and segmenting email campaigns for maximum impact. Whether you're a new entrepreneur or an established business owner, these insights can transform the way you connect with your customer lists and drive growth. Join host Adam Sylvester and Phil Risher, owner of Phlash Consulting. Introduction to the episode and guests [0:32] The three key parts of a marketing plan: visibility, conversions, and retargeting [1:29] The value of maintaining engagement with previous customers [2:33] Using newsletters for continuous engagement and cross-selling [3:07] Using email campaigns as a retargeting strategy [6:09] The impact of being proactive with marketing messages [7:17] Email and text message marketing to retarget customers [8:20] Maintaining customer interest through personalized texts [10:07] Best practices in email marketing to ensure engagement and relevance [11:15] How an email Adam sent by mistake still earned him business [12:24] What Phil and Adam love about Jobber [13:55] Using tools like SendJim for targeted local marketing campaigns 15:17] Digital retargeting through display ads and pixel tracking [17:16] Converting leads to sales through timely follow-ups and educational content [18:57] Setting up effective email marketing automations in MailChimp [20:06] Practical tips for collecting emails through website interactions [21:29] Segmenting email lists to send relevant content to different types of subscribers [22:40] Starting steps for businesses new to email marketing [24:35] Adam’s takeaway tips [26:42]…
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Masters of Home Service
1 Why Your Business is Plateauing (and How to Fix It) 19:44
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Play Later Play Later Lists Like LikedIn this episode, learn how to overcome plateaus in your business, hearing invaluable insights on market saturation, creativity in marketing, and the mindset shifts needed for breakthrough growth. Discover how to transform stagnation into opportunity, ensuring your business not only survives but thrives in the most challenging markets. Join host Adam Sylvester, Eric Krupin, owner of Kroopin's Poopin Scoopin, and Paul Jamison, host of the Green Industry Podcast. Introduction to the episode and guests [0:28] Market saturation and its impact on businesses [1:14] The importance of creating awareness for your industry [2:40] The role of creativity and understanding your ideal customer [3:40] Strategies for overcoming internal plateaus [4:15]The necessity of aggressive marketing to stand out [4:39] Selling convenience, not just the service [5:46] Re-evaluating and updating marketing strategies [6:20] The importance of reinvesting in your business for growth [7:03] Mindset shifts needed to overcome plateaus [7:28] How Jobber helps businesses become more efficient [9:11] More practical ways to change your mindset around plateaus [10:54] Benefits of audiobooks and self-education [12:09] Returning to basics to overcome plateaus [13:01] Viewing plateaus as quiet growth periods [13:38] The importance of prioritizing stability before scaling [14:34] Reevaluating the business for efficiency and profitability [15:31] Highlighting the significance of profit over revenue [16:36] Acknowledging and planning to move past plateaus [17:49] The necessity of making proactive changes for improvement [18:01] Adam’s takeaway tips [18:40]…
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Masters of Home Service
1 Changing Attitudes: Trades & The Younger Generation 26:57
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Play Later Play Later Lists Like LikedThis episode takes a look at the shift from viewing trade work as merely a job to embracing it as a fulfilling career. Join our guests as they discuss effective recruitment and mentorship strategies that meet the expectations of a younger workforce while protecting the brand you worked hard to build. Christine shares her insights on hiring and developing young talent, while Jason highlights the updated approach to mentorship he’s now able to implement thanks to the Jobber Grant he received last year. Join host Adam Sylvester, Jason Savage, Current Electric System and 2023 Jobber Gants recipient, and Christine Hodge, CEO of Clearview Washing. The importance of framing trade work as a career, not just a job [1:03] Advocating for a shift in how career paths are presented to young people [2:38] The significance of starting trade careers early [4:51] Christine's approach to hiring and developing younger employees [6:39] Methods for recruiting young workers through job postings and referral bonuses [10:33] Jason’s updated approach to mentorship [13:15] What Adam, Jason, and Christine love about Jobber [17:10] Adam’s hack for managing recruitment costs on Indeed [19:22] Understanding the expectations of a younger workforce [21:09] Adam’s takeaway tips [25:11]…
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Masters of Home Service
Ready to get creative? This episode is all about the not-so-subtle art of business branding. We’ll explore the critical role of using your brand to develop customer trust, common mistakes to avoid, and the power of clear, consistent messaging. You’ll also get expert tips on selecting a business name, picking a standout color palette, and identifying the best logo for your brand. Plus, essential elements for memorable branding and recommendations for when to enlist professional help. Join host Adam Sylvester, and Jason Ford, Creative Director at Jobber. Introduction to the episode and guests [0:30] The role of branding when building trust with customers [2:00] Common branding mistakes and the dangers of overcomplication [2:34] The importance of clear and straightforward messaging in business branding [4:57] Tips for selecting a business name that reflects your company [6:43] Strategies for standing out using a color palette and other branding elements [8:11] Advice on font and logo selection that aligns with your brand’s identity [9:48] What Adam and Jason love about Jobber [11:07] Key considerations for effective logos [12:30] How to create an effective color palette and the importance of legibility [13:25] When to hire a professional while creating a brand for your business [14:41] Why you should hire a designer who understands both aesthetics and marketing [16:42] Adam’s takeaway tips [18:51]…
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Masters of Home Service
Dive into the world of landing and managing large contracts. Learn about the art of relationship building and the requirements of having solid processes. Gain expert advice on tailoring marketing strategies for different scales and the strategic decision-making to drive business growth. This episode is a must-listen for anyone looking to go after larger contracts or commercial work. Join host Adam Sylvester, Dan Guest from Guest Plumbing & HVAC and Judith Virag, owner of Clean Club Calgary. Introduction to the episode and guests [0:30] What guests consider to be large contracts in their fields [0:57] Profitability of large contracts [2:09] Strategies for starting small and scaling up to handle large contracts [3:46] Marketing strategies for large contracts vs. regular jobs [4:25] Nurturing long-term relationships with clients, especially in commercial contracts [5:20] How business models differ in residential versus commercial sectors [8:20] Setting up and maintaining large contracts, including legal and financial considerations [10:30] What guests love about Jobber [11:46] Developing meaningful relationships with commercial clients and understanding their business needs [13:38] The role of the owner vs. sales team in relationship building [15:54] Starting a business with a focus on large contracts vs. scaling up [18:35] Operational differences in handling large contracts [25:17] Adam’s takeaway tips [27:38]…
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Masters of Home Service
1 Creating a Lifelong Customer from the First Sales Call 34:01
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Play Later Play Later Lists Like LikedDiscover the secrets to mastering in-home selling and closing deals over the phone. Learn from seasoned pros as they share their strategies on effectively answering calls, building relationships with clients, and navigating the balance between sales and operations. Dive into the importance of understanding customer needs, tailoring your approach to match their energy, and ensuring a smooth transition from sales to service delivery. This episode is packed with actionable advice on making your business more profitable and efficient, and showcasing the power of communication and customer service. Join host Adam Sylvester, Andy Weins from Camo Crew Junk Removal, and Donovan Quesenberry from DIV Cleaning Service. Introduction to the episode and guests [0:25] How Andy’s team handles initial customer calls, focusing on understanding the customer's needs and building a relationship [0:50] Asking the right questions to gather customer information efficiently [2:26] Engaging with customers by matching their energy [4:12] Tailoring the sales approach based on the customer's personality and needs [6:30] Earning the caller's time and attention in the first few seconds of a call [9:12] Explaining why certain information is being requested to build trust [10:00] Setting up clients for what's coming next in the service process [13:11] What guests love about Jobber [16:20] Making payment processes as easy as possible for clients [18:08] Strategies for pricing and conducting sales, assessing each job individually [19:09] Accommodating clients who value in-person sales interactions [22:05] How to ensure the production team is fully informed about job details and customer expectations [23:50] Adam’s takeaway tips [31:42]…
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Masters of Home Service
This episode explores the world of marketing and advertising for service businesses, offering a deep dive into effective strategies like flyer distribution, door-to-door lead generation, and the power of digital tools for operational efficiency. Learn about the importance of standout marketing materials, unique branding, and the strategic use of social media platforms for cost-effective promotions. Take away actionable tips about leveraging local partnerships, and the critical role of tracking performance metrics for growth. Join host Adam Sylvester, Andy Weins from Camo Crew Junk Removal, and Donovan Quesenberry from DIV Cleaning Service. Introduction to the episode and guests [0:27] Where Andy and Donovan get their leads [1:10] Using 'five-rounds' for flyer distribution to generate leads [2:54] Effectiveness of door-to-door lead generation + other low cost tactics [3:23] NiceJob to improve customer follow-ups and increased reviews [4:40] The importance of standout marketing materials [6:39] Andy’s rule of 5 for getting new leads [6:12] Approaching businesses for partnerships and referrals [8:30] Value of wrapped vehicles for advertising [9:21] Uniforms and branding to strengthen a business’s message [10:47] Utilizing Nextdoor and Facebook groups for low-cost, effective marketing [11:02] Using Jobber for tracking leads and customer information [13:42] Advice for new business owners on the importance of hustling for work [14:56] Creative low-cost marketing tactics for startups [17:00] The impact of marketing for a cause and the importance of being authentic [19:30] Ideal percentage of revenue to used for marketing and advertising [21:56] The important role of a website in converting leads [23:24] Importance of tracking KPIs for growth [25:15] Adam’s takeaway tips [26:25]…
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Masters of Home Service
1 Free Advertising: Using PR to Promote Your Business 27:58
27:58 Play Later Play Later Lists Like Liked27:58
Play Later Play Later Lists Like LikedThis episode is a guide for home service businesses looking to leverage public relations (PR) to build trust and reach new audiences. Through real-life examples, it breaks down a five-step strategy for securing a spot on local morning shows and creating effective key messaging. Listeners will learn how to prepare for news interviews, capitalize on media coverage for business promotion, and navigate rejections from media outlets. Plus, learn about the significance of partnering with meaningful organizations to connect with your customers. Join host Adam Sylvester, and Amy Doary, owner of ADPR. Introduction to the episode and guests [0:30] The difference between PR and marketing [1:33] How to use PR to build trust and find new audiences [2:46] Real life example of a small business using PR to promote their business [3:50] 5 steps for getting a local morning show [5:00] Developing your key messaging for PR [7:10] Finding out who to contact for PR opportunities [8:50] How to pitch yourself and your business to a reporter [10:50] Preparing for a news interview with photos, video and a Q&A [13:32] Capitalizing media coverage to promote your service business and get new customers [16:55] What Adam and Amy love about Jobber [17:50] What to do if you’re rejected from media outlets [18:55] Adam’s personal experience with a TV station [19:40] Considering outlets outside of TV and radio, like fairs and contests [22:08] Find an organization or charity to partner with that’s meaningful to you [22:44] Using news outlet branding and logos to promote your business [24:36] Adam’s takeaway tips [25:50]…
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Masters of Home Service
Step into the exciting and highly profitable world of pet waste removal. This episode reveals the hidden challenges and potential (big) profits of a business many overlook, highlighting the strategic approaches to getting clients, service frequency, pricing models, hiring and the critical role of efficient scheduling. Join host Adam Sylvester and Erica Krupin, owner of Kroopin's Poopin Scoopin. Introduction to the episode and guests [0:30] A typical day in the pet waste removal business [0:55] How Erica got into the business [1:58] Getting first clients through social media [2:39] Frequency of service, and the impact of springtime on business growth [3:40] Prepayment for services and the introduction of additional services [4:51] The importance of route density and average ticket price for profitability [7:13] Tiered pricing model based on yard size and dog count [7:48] The potential and challenges of commercial accounts [8:20] Partnering with lawn care/landscaping companies and scheduling challenges [9:48] Equipment and supplies needed for starting a poop scooping business [11:30] Disposal methods for collected waste and handling client expectation [12:02] The importance of customer service and managing callback issues [13:12] What Erica and Adam love about Jobber [14:00] Using CompanyCam for taking photos of jobs [15:04] Hiring challenges and the ideal qualities in an employee [15:50] Marketing messages and addressing potential client hesitations [17:00] Working on weekends and managing safety [19:14] Exploring the idea of adding poop scooping as an add-on service for existing businesses [20:48] Initial steps and costs for starting a poop scooping business [21:40] Reflections on business naming and the potential for rebranding [22:25] Lessons learned from emotional challenges and the importance of a supportive community [24:30] Future plans for expanding the business and improving hiring processes [25:27] Pricing strategy for first-time cleanups and setting customer expectations [26:20] Dealing with inaccurate client assessments [29:00] Adam’s takeaway tips [30:35]…
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Masters of Home Service
In this episode, dive deep into the reasons why top performers might leave your team and learn effective strategies to retain them. Hear about an innovative "shine wall" recognition system, and tactics for creating a culture that promotes growth, recognition, and rewards. Uncover the crucial role of company culture, the importance of addressing low performers, and practical advice for creating an environment that encourages excellence and continuous improvement. Listen in for insights on building a team where top performers thrive and contribute to the success of your business. Join host Adam Sylvester, David Moerman, owner of Revive Services and the Home Service Business Coach and Raquel Lindsay, owner of Sparkle and Shine Cleaning Services. Introduction to the episode and guests [0:30] Becoming a leader who attracts top talent [1:40] Creating a culture of recognition and reward [2:19] Sparkle and Shine's "shine wall" [3:06] Incentivizing excellent client service (with real examples) [4:14] Categorizing employees and the impact of each type on business growth [6:00] The negative impact of keeping low performers on the team [7:42] Measuring retention rates and turnover [10:55] Gamifying incentives with employees [12:32] Listening to employee’s needs to improve retention [13:41] Creating tracks for employee advancement [14:40] What guest love about Jobber [16:33] Insights from Patrick Lencioni's book "Three Signs of a Miserable Job" [18:19] Being a confident leader to create an environment of trust and growth [20:37] Importance of developing soft skills and personal growth within the team [22:40] The role of one-on-one meetings and personal connections in retaining top performers [24:30] Attracting great employees by bumping up industry average pay on job postings [25:17] Adam’s takeaway tips [26:38]…
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Masters of Home Service
1 New Leads, More Customers, High Rankings: Optimizing Your Website 27:27
27:27 Play Later Play Later Lists Like Liked27:27
Play Later Play Later Lists Like LikedLooking to level up your home service business online? This episode covers it all: optimizing Google My Business and Facebook, choosing between DIY or professional website development, and effective lead capture tactics. Learn how to increase website traffic through engaging blog content and the benefits of online scheduling. It’s the perfect blend of practical advice and expert strategies for enhancing your digital presence and driving growth. Join host Adam Sylvester, and Phil Risher, owner of Phlash Consulting. Introduction to the episode and guest [0:15] Using platforms like Google My Business and Facebook versus your own website [1:59] Building a website using basic platforms or hire a professional [3:42] Professional website development for scaling businesses [6:07] Optimizing Google My Business and Facebook pages [7:40] 3 website strategies for effective lead capturing [10:01] The two-pronged approach to pricing pages and conversions [12:10] Increase website traffic with blog content [14:04] Gathering useful data with Jobber's reporting features [15:46] Balancing website plugins with site speed [17:48] Basic breakdown of onsite and offsite SEO [19:04] Creating service area web pages for targeted SEO and local reach [20:37] Hiring the right companies for your local business [22:18] The positive impact of online scheduling and booking [24:27] Adam’s takeaway tips: Include a chat widget, online booking and the ability to get a quote on your website, optimize your Google Business Profile, it’s where the majority of your leads will come from and build a page for each service area [25:50]…
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Masters of Home Service
1 3 Profit Boosting Strategies for Your Business 27:56
27:56 Play Later Play Later Lists Like Liked27:56
Play Later Play Later Lists Like LikedTune in to this episode for a practical take on mastering profits, revenue and expenses. This episode also sheds light on common myths around revenue and expenses and emphasizes the need for a business model for sustainable growth. This episode covers a mix of essential financial insights and real-world advice for business owners looking to get ahead. Join host Adam Sylvester, Christine Hodge, CEO of Clearview Washing and David Moerman, owner of Revive Services and the Home Service Business Coach. Definition of gross profit [0:54] Factors influencing profit and loss [1:31] Managing direct labor costs [3:05] Gross profit calculations and managing fixed costs [3:56] Raising prices and its impact on business [5:22] Real-life example of effective pricing strategy [6:42] Operational efficiencies in the field [7:56] Critical role of business education and planning [9:34] Myths about revenue and expense management [11:07] Sharing business financials with employees [14:10] Owner involvement in field operations [17:03] Employee coaching for operational efficiency [18:39] Net profitability for business growth [19:11] High profitability for small-scale operations [21:03] Balancing marketing expenses and net profits [22:29] Marketing investments and their impact on growth [23:39] Solid business model for scaling [24:24] Adam’s takeaway tips [26:01]…
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Masters of Home Service
1 Gain a Competitive Edge with Efficient Operations 29:43
29:43 Play Later Play Later Lists Like Liked29:43
Play Later Play Later Lists Like LikedThis episode is perfect for business owners looking to improve operational efficiency and make informed decisions for sustainable growth. From common mistakes in business models and pricing to the transition between sales and production. Understand the impact of technology in refining processes and boosting efficiency, and the importance of process-driven approaches and strategic planning in scaling your business. Join host Adam Sylvester, Christine Hodge, CEO of Clearview Washing and David Moerman, owner of Revive Services and the Home Service Business Coach. Most common operational issues entrepreneurs make [1:15] Flawed business models and pricing issues [2:18] Handoff between sales and production [3:41] Using technology for streamlining processes [5:33] Process-driven approaches in scaling a business and ensuring quality [7:29] Value of checklists, job forms, and visual aids [08:35] Effective problem solving and decision-making [10:57] Adapting business strategies and services based on employee feedback [12:09] Documentation in sales and operations, like inbound call scripts [12:54] Cashflow management strategies [14:04] What the guests love about Jobber [16:19] Managing complex jobs [17:42] Handling large commercial projects [20:06] Effective communication in complex operations [22:27] Operational efficiency for business growth [24:50] Weekly operations team meetings [26:47] Need for detailed documentation in business operations [27:36] Adam’s takeaway tips [28:10]…
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Masters of Home Service
1 Skyrocket Business Success with Physical and Mental Training 24:10
24:10 Play Later Play Later Lists Like Liked24:10
Play Later Play Later Lists Like LikedDive into the importance of balancing physical, mental and emotional health in this episode. Guests share insights on the impact of fitness on mental clarity and leadership skills. You'll get practical tips on balancing work and personal life, setting up a schedule for hobbies, and the importance of morning routines and good nutrition. It's about finding that sweet spot between professional drive and personal well-being. Tune in for a mix of professional wisdom and personal health tips. Join host Adam Sylvester, Andy Weins, owner of Camo Crew Junk Removal and host of the Trash Talk Business Podcast, and Paul Jamison, host of the Green Industry Podcast. Consequences of not being physically fit [1:06] Connection of physical, mental, and emotional wellbeing [2:06] Delegate tasks to others, giving yourself more time for wellness [2:56] How a healthy work-life balance influences leadership [3:33] Setting boundaries and implementing effective time management [6:10] How to set up your schedule for hobbies and personal time [9:13] Prioritizing physical fitness and staying accountable [11:41] What the guests love about Jobber [13:50] Impact of morning routines [14:57] Getting back into a routine after a long period of time [17:52] Thoughts on physical fitness, healthy habits and good nutrition [19:26] Thoughts on priority management, not time management [21:28] Adam’s takeaway tips [22:10]…
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Masters of Home Service
1 Make $1K+ per Job With Christmas Lighting in the Off-Season 23:25
23:25 Play Later Play Later Lists Like Liked23:25
Play Later Play Later Lists Like LikedLearn how you increase your profits in the off-season with Christmas light installation! This episode covers topics like expanding your existing service offerings to include holiday lighting, strategies for maximizing profits, and how beginners can get started. Learn about the do's and don'ts, including why quality matters, and explore the potential of recurring revenue models. Whether you're just starting or looking to refine your approach, this episode is packed with valuable tips for lighting up your business success. Join host Adam Sylvester and David Moerman, owner of Revive Services and the Home Service Business Coach. Expanding services to include Christmas lights [1:00] Profitability of Christmas light installation [1:47] Misconceptions about cross-selling [3:01] Mistakes to avoid, like using low quality materials [4:50] Operational model of leasing and storing lights for customers [6:49] Revenue potential per day [8:21] Generating leads and marketing for Christmas light services [11:03] Using Jobber for running the business [12:34] Pricing strategies and choosing the right colors of lights [14:54] Getting started with technical training and initial investment [18:30] Avoiding complex jobs [20:20] Adam’s takeaway tips [22:07]…
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Masters of Home Service
This episode unpacks strategies for molding effective leaders in your business—leading by example, setting personal and professional growth tracks, and understanding employees’ aspirations from day one. Learn about the importance of regular one-on-ones for career nurturing, balancing learning with guidance, and other surprising benefits that come from developing leaders within your team. Join host Adam Sylvester, Chase Stetson (“That Lawn Dude”), owner of Mike’s Lawn Care, Raquel Lindsay, owner of Sparkle and Shine Cleaning Services, and Jason Savageau, owner of Current Electric Systems. Definition and traits of a leader [1:25] Learning from past leadership mistakes [3:36] Difference between employee and owner mindsets [6:05] Identifying and nurturing potential leaders [8:30] Fostering a culture of learning and growth [10:54] Balance between giving employees freedom to learn and guiding them in alignment with company goals [14:09] What the guests love about Jobber [16:00] Specific ways to invest in and develop employees [17:50] Team meetings and technical training sessions for continuous improvement [22:13] Business benefits of growing employees into leaders [25:36] Investing in employee development and the risk of them leaving [27:57] Necessity of investing in people for business growth [31:15] Adam’s takeaway tips [31:41]…
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Masters of Home Service
Elevate your customer experience by adopting strategies from Amazon, Instacart, and Uber. This episode takes a deep dive into how Amazon's communication model can boost client engagement and highlights how crucial customer reviews are in shaping decisions and growing your business. It also covers effective team setups, upselling, and personalizing services based on customer profiles. Learn to balance technological advancements with a personal touch. Join host Adam Sylvester and Christine Hodge, CEO of Clearview Washing. Creating an easy customer experience, like Amazon, Instacart, and Uber [0:57] Amazon's communication model and keeping clients informed [2:11] Customer reviews and how it affects customer choices [4:48] Incorporating customer reviews into the sales process for growth [5:38] Setting up a team to be fast and efficient [8:00] Upselling and offering package deals to clients [9:38] Why package deals aligns with a customer-centric service [11:43] Tailoring service offerings based on customer profiles [13:06] Importance of personal attention, especially for high-end clients [14:32] What Christine and Adam love about Jobber [15:18] Storing credit card information for seamless transactions [16:10] Using technology to improve the customer experience [17:25] The value of before and after photos [19:40] Downsides of over-automation and maintaining personal touch [21:24] Adam’s takeaway tips: communicate with your clients every step of the way, reviews matter, upselling and packages are important for turning $500 quotes into $2000 quotes [23:49]…
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Masters of Home Service
1 Best AI Tools & Apps for Your Service Business 31:24
31:24 Play Later Play Later Lists Like Liked31:24
Play Later Play Later Lists Like LikedAre you looking to embrace AI in your service business? Learn how to use AI in customer service, marketing, and daily business operations. Discover how to integrate AI for automating responses, creating standard operating procedures, and enhancing overall business efficiency while still keeping a personal touch in customer interactions. This episode also addresses the challenges and potential limitations of relying on AI and balancing advanced technology with practical business needs. Join host Adam Sylvester, Judith Virag, owner of Clean Club Calgary, Paul Jamison, host of the Green Industry Podcast, and Phil Risher, owner of Phlash Consulting. Using AI for HR, marketing, and handling difficult conversations [1:30] Practical Uses of ChatGPT in customer service [2:40] How to use AI for marketing and planning campaigns [5:17] How to prompt ChatGPT for content creation [6:40] Using AI to create Standard Operating Procedures (SOPs) [8:05] How cutting edge apps keep you on track and focused in your business [10:00] Drawbacks and limitations of AI [11:33] Get more jobs by using webforms and automation to respond to customer inquiries [13:28] How to keep the “human touch” that gets lost with AI [14:00] Using Delphi.ai to create a chatbot to sound more personable [15:05] What the guests love about Jobber [16:15] Other apps for business management and training (Tainual), Trello and Asana) [18:18] Turning website chats into text messages for better lead management [22:09] More business apps to streamline management and operations, like Zapier [23:02] How to adopt AI and potential caution needed [26:04] Gamifying tasks with employees with “Automate Motivate” app [28:25] Adam's takeaway tips: Add your location to ChatGPT for more precise responses, use ChatGPT to help create SOPs and other supporting documentation, don’t be afraid to embrace AI [29:09]…
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Masters of Home Service
The off-season can be a challenging time for home service businesses. Learn how to make the most of your busy times for peak earnings, and use the slower periods to improve your business and marketing game. Get practical advice on managing your team, planning finances, and stepping up your efficiency. Join host Adam Sylvester, "That Lawn Dude" Chase Stetson, and Dave Moerman, owner of Revive Services and the Home Service Business Coach.…
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Masters of Home Service
Discover how to scale your service business to $1,000,000. Learn how to transition from working in your business to working on your business, the power of delegation, and why understanding your numbers is crucial for success. Whether you're just starting or aiming to reach the million-dollar mark, use these real world experiences to transform your business journey. Join host Adam Sylvester, Dan Guest from Guest Plumbing & HVAC and Donovan Quesenberry from DIV Cleaning Service. This is an episode you don't want to miss. Understanding business and profitability [1:19] Importance of learning from mistakes [1:58] Mentorship levels and the shift towards focusing on people [3:27] Changes needed at different revenue levels [4:41] Company culture, sales teams, and integrators for business growth [5:30] Roles and positions needed in a million-dollar company [6:17] Entrepreneurs ranging $250,000 to $500,000: habits for growth [8:22] Get over limiting beliefs and trust the team to achieve 80% perfection [10:43] 80/20 rule for effective delegation [12:57] Managing large volumes of tasks and how to staff them [14:50] The value Jobber brings to Adam, Dan and Donovan’s businesses [17:15] Revenue vs. profit at different revenue levels [18:23] How to maintain profitability at $1M and long-term business objectives [19:33] Hiring strategies and role assignment in expanding businesses [20:40] Donovan shares insights from his mentor [21:54] Staff efficiency and profitability during business expansion [23:05] Cash flow management and cautious use of debt/credit [24:12] Personal lending/banking guidelines and having a good accountant [26:10] Different credit types and the importance of financial literacy for business growth [28:00] Responsive decision-making based on current financial data (28:55) Adam’s takeaway tips: work on the business not in the business, build one production crew at a time, build your business on fundamentals and know your numbers [30:36]…
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Masters of Home Service
In this season, we're diving into operations, growth, sales, marketing, and more, with real-life experts from different industries. Whether you're a plumber, landscaper, or a cleaner, our episodes are packed with practical tips to help you level up. New episodes will be released on Tuesdays.
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Masters of Home Service
1 Starting Your Second Business (The Right Way) 23:12
23:12 Play Later Play Later Lists Like Liked23:12
Play Later Play Later Lists Like LikedExplore the world of starting and running multiple businesses. Learn strategies for optimizing operations, hiring professionals, and finding the right balance to prevent business from taking over your life. Join host Adam Sylvester and guest Paul Jamison from the Green Industry Podcast for tons of valuable tips.…
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Masters of Home Service
1 Run a Highly Efficient Business (Without Cutting Costs) 27:51
27:51 Play Later Play Later Lists Like Liked27:51
Play Later Play Later Lists Like LikedLearn the secrets to maximizing efficiency without cutting corners or costs. Learn how to prioritize tasks effectively, understand where your money is going, and implement automation and delegation. Join host Adam Sylvester and guests Andy Weins from the Trash Talk Business Podcast and Terence Chan from Impetus Plumbing.…
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Masters of Home Service
1 Hiring Outstanding Employees (and Retaining Them) 28:18
28:18 Play Later Play Later Lists Like Liked28:18
Play Later Play Later Lists Like LikedMaster the art of hiring exceptional employees and keeping them happy. Learn how to set realistic expectations, write enticing job descriptions, create a positive company culture, and provide growth opportunities. Discover how to retain your top talent through performance bonuses, effective communication, and embracing their side hustles. Join host Adam Sylvester along with Oscar Gil from R3 Auto Detailing and Detail Groove, and Branden Sewell from Seal Pro Painting.…
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Masters of Home Service
1 How to Work with Family (Navigating Conflicts & Boundaries) 31:16
31:16 Play Later Play Later Lists Like Liked31:16
Play Later Play Later Lists Like LikedCan you relate to the complexities of working with family in your business? Learn how to keep healthy family relationships by identifying roles, setting boundaries, and making business-focused decisions. Discover strategies for managing conflicts, conducting family meetings, and ensuring fair compensation. Join host Adam Sylvester and guests Zack Jurkowski from Montreal Contractors and Christine Hodge from Clearview Washing.…
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Masters of Home Service
1 Win Repeat Jobs: Achieving Consistent Work Quality 28:31
28:31 Play Later Play Later Lists Like Liked28:31
Play Later Play Later Lists Like LikedLearn how to deliver top-notch work quality that leads to repeat jobs. From employee training and clear expectations to customer intake processes and post-job evaluations. Tune in for Adam's key takeaways, emphasizing the importance of building robust systems, hiring and training effectively, and exceeding customer expectations to achieve business success. Join host Adam Sylvester alongside experts Branden Sewell of Seal Pro Painting and Kimberly Towers of The Red Rose.…
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Masters of Home Service
Dive into the strategies for acquiring new customers on a budget. Learn about effective lead sources, from Google to referrals, and discover how to optimize your marketing efforts while considering customer acquisition costs and lifetime value. Tune in for Adam's top takeaways, focusing on knowing your numbers, leveraging free channels, and understanding the long-term value of clients for business growth. Join host Adam Sylvester and guests Paul Jamison of the Green Industry Podcast and Christine Hodge, CEO of Clearview Washing.…
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Masters of Home Service
Explore the most important hires you need to make for driving business growth. Learn about the significance of hiring an operations manager to the benefits of having a dedicated customer service representative. Gain valuable advice on training, responsibilities, and the key skills these hires need to contribute effectively to your business success. Join host Adam Sylvester and guest Andy Weins of the Trash Talk Business Podcast.…
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Masters of Home Service
1 Offering New Services: When and How to Do It 24:20
24:20 Play Later Play Later Lists Like Liked24:20
Play Later Play Later Lists Like LikedLearn all about offering new services to your business. From timing and team enthusiasm to cross-training and subcontracting. Make well-informed decisions, ensure service excellence, and expand your business while staying true to your core strengths. Don't miss Adam's top takeaways, focusing on finding the right timing, testing new services, and seeking outside expertise for successful integration. Join host Adam Sylvester and guests Oscar Gil from R3 Auto Detailing and Detail Groove, and Kimberly Towers from The Red Rose.…
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Masters of Home Service
Discover how to protect your business against economic downturns. Learn strategies for thriving during challenging times, from strategic cost-cutting to efficient processes, building customer loyalty, and maintaining a positive work environment. Don't miss Adam's top takeaways, focusing on efficiency, marketing, and proactive preparation to ensure your business remains resilient in uncertain times. Join host Adam Sylvester and guests Zack Jurkowski from Montreal Contractors, and Paul Jamison from the Green Industry Podcast.…
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Masters of Home Service
Elevate your customer service game from good to outstanding with strategies for striking the balance between client needs and staff well-being. Discover how effective processes, measuring customer happiness, and leveraging technology, like Jobber, can enhance your service quality and reviews. Tune in for Adam's key takeaways, emphasizing the importance of handling negative reviews, implementing processes, and nurturing a supportive team for exceptional customer experiences. Join host Adam Sylvester and guests Terence Chan from Impetus Plumbing, and Kimberly Towers from The Red Rose.…
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Masters of Home Service
Discover the art of attracting luxury, high-paying clients. Learn how to target high-end clients, from tailored marketing strategies to personalized experiences. Tune in for Adam's top takeaways, emphasizing the value of packaged pricing, precise targeting, and going the extra mile to provide added value for long-term customer satisfaction. Join host Adam Sylvester and guests Christine Hodge from Clearview Washing, and Oscar Gil from R3 Auto Detailing and Detail Groove.…
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Masters of Home Service
1 How to Turn a Side Hustle Into Full-Time Income 28:43
28:43 Play Later Play Later Lists Like Liked28:43
Play Later Play Later Lists Like LikedUncover the transformative journey from a side hustle to a full-time income as our guests share their experiences and insights on transitioning from part-time ventures to thriving businesses. Learn about strategic pricing, practical planning, financial setup, and growth strategies to align work-life balance. Don't miss Adam's key takeaways, highlighting the importance of savings, accumulating experience, and setting personal boundaries for a successful transition. Join host Adam Sylvester and guests Paul Jamison from Green Industry Podcast, and Andy Weins from Trash Talk Business Podcast.…
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