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Automotive Marketing, Sales, and How to Provide the Right Customer Experience with Wassem Derbi
Manage episode 375731585 series 3441776
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Marketers in the automotive industry face a unique set of challenges that others may not even consider. Due to long sales cycles and the large commitment needed from customers, successful automotive marketers operate in a way that is not too dissimilar to B2B marketing while still communicating in a way that fits a B2C audience.
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