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Starbucks CEO Brian Niccol is here to put the brand back on top

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Manage episode 464938264 series 1425703
Content provided by WaitWhat. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WaitWhat or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Amid higher costs, longer wait times and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back to its roots and prioritize human connection in the hopes of restoring the brand’s position in US culture. Niccol also shares insights about evolving Starbucks’ business model, tackling the Chinese market, and how AI and tariffs are poised to shape the brand’s future.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

589 episodes

Artwork
iconShare
 
Manage episode 464938264 series 1425703
Content provided by WaitWhat. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WaitWhat or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Amid higher costs, longer wait times and waning sales, Starbucks is ready for a brand refresh. The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back to its roots and prioritize human connection in the hopes of restoring the brand’s position in US culture. Niccol also shares insights about evolving Starbucks’ business model, tackling the Chinese market, and how AI and tariffs are poised to shape the brand’s future.

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

589 episodes

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