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First Party Data - Why it will define en era of business success.
Manage episode 336595054 series 3377915
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There is a shift in the way consumers are responding to marketing happening right now. If you are a business owner or plan to be one, listen to this guide on First-Party Data to find out what it is, how to collect it, and what to do with it. This guide is written through the eyes of a retail business, but you can apply these concepts to any business.
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