))
Matt Brown Show - Telling the stories of influencers and business thought leaders, one conversation at a time
«
»
MBS878- How to Eat Your Competitors Lunch with Anthony Iannarino
Manage episode 462495613 series 2855864
Content provided by www.MattBrownShow.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by www.MattBrownShow.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, and your offerings are perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Join Matt and Anthony for their deep dive on competition, the coming recession, and COVID's impact on businesses.
Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
Chapters
1. MBS878- How to Eat Your Competitors Lunch with Anthony Iannarino (00:00:00)
2. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:23:04)
3. (Cont.) MBS878- How to Eat Your Competitors Lunch with Anthony Iannarino (00:23:52)
850 episodes
Share
