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EP 220: The MAV Mindset: Jeff Roy
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On this week's episode of MAV’s Coffee Clarity, we’re pulling up a seat with Jeff Roy, co-founder of Sound Coffee, a Bridgeport roastery and café inspired by the Long Island Sound, music, and sustainability. As a former tech-startup leader, he applies data-driven insight and eco-friendly practices to craft fresh coffees while growing community through retail shops, mobile coffee carts, and wholesale partnerships.
Jeff shares how saying yes at the right moment shaped everything—from landing a city-backed accelerator spot to unexpectedly opening a second café. He gets real about navigating business with his wife, and building something sustainable in a competitive and often chaotic industry.
With a heart for conversation, Jeff breaks down what it really takes to move the needle: small, intentional steps, showing up prepared, and letting passion fuel the process.
Grab your favorite brew and hit play—this one’s full of Maverick wisdom. ☕
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"Every week just try to do one thing that moves the ball forward.”
– Jeff Roy
Key Beans:
- Family business requires boundaries. Separate “business” time and “personal” time.
- Build with people, not just product.
- Work thoughtfully towards sustainable growth.
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Find Jeff Here:
Instagram & Facebook: @soundcoffeecompany
Website: https://soundcoffees.com/
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Stay Connected:
Subscribe to the Biweekly Brew and learn more about the services of Denise @ www.DeniseDiGrigoli.com
Follow on Instagram: @mavscoffeeclarity
https://www.youtube.com/@MavsCoffeeClarity
https://substack.com/@denisedigrigoli
https://www.linkedin.com/in/denisedigrigoli/
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If you just found me, welcome! And if you're a regular listener, welcome back! This is where I interview fascinating people from all walks of life—entrepreneurs, creatives, performers, athletes—forward-thinking individuals who have found the silver lining in their fiascos and challenges (and can laugh about it!). It’s business and life hacks—the real beans! Fresh ideas to inspire you and help you #MOVEFORWARD. We’re real. Unedited. Authentic. Like coffee with a friend—conversations and stories you can trust, infused with humor! We tape live in short formats—18, 27, or 36 minutes max—because we’ve got stuff to do! #ThankYou #Podcast #MavsCoffeeClarity #MoveForward
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