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Episode 558 - The Power of Clickbait, Intrigue And Curiosity In Influence

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Manage episode 478812834 series 1330443
Content provided by Kurt Mortensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kurt Mortensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this all-new episode Kurt discusses the psychological appeal and effectiveness of clickbait. He explains how curiosity, FOMO, and emotional triggers drive people to click on intriguing headlines. Kurt also shares tips on using these principles ethically in persuasion, sales, and presentations to engage and influence audiences.

The Benefits of Overconfidence Have Been Exaggerated

The episode covers similarity theory, the importance of building connections, and concludes with an analysis of overconfidence in achieving success, referencing an article from Psychology Today. Additionally, Kurt delves into the Zeigarnik Effect, which emphasizes how incomplete tasks capture and maintain attention, and encourages using quizzes and assessments to engage audiences.

DEAL OF THE WEEK

  continue reading

555 episodes

Artwork
iconShare
 
Manage episode 478812834 series 1330443
Content provided by Kurt Mortensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kurt Mortensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this all-new episode Kurt discusses the psychological appeal and effectiveness of clickbait. He explains how curiosity, FOMO, and emotional triggers drive people to click on intriguing headlines. Kurt also shares tips on using these principles ethically in persuasion, sales, and presentations to engage and influence audiences.

The Benefits of Overconfidence Have Been Exaggerated

The episode covers similarity theory, the importance of building connections, and concludes with an analysis of overconfidence in achieving success, referencing an article from Psychology Today. Additionally, Kurt delves into the Zeigarnik Effect, which emphasizes how incomplete tasks capture and maintain attention, and encourages using quizzes and assessments to engage audiences.

DEAL OF THE WEEK

  continue reading

555 episodes

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