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Build a Profitable and Loveable Offerings Ecosystem

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Manage episode 421840892 series 3561877
Content provided by Brook McCarthy | Hustle & Heart and Brook McCarthy | Hustle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brook McCarthy | Hustle & Heart and Brook McCarthy | Hustle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we're talking about bold offers and making sure your offering ecosystem makes total sense, for your ideal clients, as well as your bottom line.

I see so many business owners making the same costly mistakes when it comes to their offerings. First up, a lot of you aren't offering any kind of premium, high-ticket option. This is such an easy fix! Having a VIP or premium upgrade is an opportunity to seriously increase your profits without a ton of extra work. Even something as simple as adding a one-on-one coaching session can work wonders.

But be careful not to overstuff that premium offer either. I've seen way too many overwhelming, megalithic programs that just leave people feeling paralysed. When that happens, they don't take action and you both miss out on the transformation.

You'll learn:

  1. How to add a premium high-ticket offer without overstuffing it.
  2. The biggest myth about pricing your offerings and how it hurts your profits.
  3. Creating an introductory paid offer to warm people up.
  4. How to keep believing in and promoting your offers, even when sales dip

There's so much more juicy detail in the full episode, but I hope these tips get you thinking about your offering ecosystem in a fresh way!

Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!

In this video training, you’ll learn:

  • 7 trends for premium group programs that will impact your industry
  • How to have the audacity to own your expertise
  • What you need to do to step up and start playing a bigger game
  • Why your clients are waiting for you to charge premium fees and how to get started.
  continue reading

52 episodes

Artwork
iconShare
 
Manage episode 421840892 series 3561877
Content provided by Brook McCarthy | Hustle & Heart and Brook McCarthy | Hustle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brook McCarthy | Hustle & Heart and Brook McCarthy | Hustle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we're talking about bold offers and making sure your offering ecosystem makes total sense, for your ideal clients, as well as your bottom line.

I see so many business owners making the same costly mistakes when it comes to their offerings. First up, a lot of you aren't offering any kind of premium, high-ticket option. This is such an easy fix! Having a VIP or premium upgrade is an opportunity to seriously increase your profits without a ton of extra work. Even something as simple as adding a one-on-one coaching session can work wonders.

But be careful not to overstuff that premium offer either. I've seen way too many overwhelming, megalithic programs that just leave people feeling paralysed. When that happens, they don't take action and you both miss out on the transformation.

You'll learn:

  1. How to add a premium high-ticket offer without overstuffing it.
  2. The biggest myth about pricing your offerings and how it hurts your profits.
  3. Creating an introductory paid offer to warm people up.
  4. How to keep believing in and promoting your offers, even when sales dip

There's so much more juicy detail in the full episode, but I hope these tips get you thinking about your offering ecosystem in a fresh way!

Want to discover the future of premium programs? Check out my free training - 7 trends that will impact your industry!

In this video training, you’ll learn:

  • 7 trends for premium group programs that will impact your industry
  • How to have the audacity to own your expertise
  • What you need to do to step up and start playing a bigger game
  • Why your clients are waiting for you to charge premium fees and how to get started.
  continue reading

52 episodes

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