))
Profit-Maximizing Marketing Experiments with Elea Feit
Manage episode 371761466 series 3466622
Content provided by Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
A lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization.
But there’s another kind of testing that marketers are becoming more interested in lately, and that’s testing of the marketing itself. It goes by many names - randomized controlled trials, geo-lift experiments, conversion lift studies, holdout testing - maybe you’ve heard of these? But maybe you weren’t sure where to start with them?
Elea Feit is here to help! She has a bachelor’s in mathematics, a master of science in industrial engineering, and a PhD in Marketing. She’s applied those learnings at companies like General Motors and Amazon, and continues to train the next generation of marketers and analysts as Associate Professor of Marketing at Drexel University’s LeBow College of Business.
Links from the show:
34 episodes
Share
