Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Heather Terveen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Terveen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Create Content That Leads To Cash Flow
Manage episode 489468077 series 2558648
Content provided by Heather Terveen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Terveen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Most content sounds the same, and that’s exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it’s written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing!
HIGHLIGHTS
The #1 content mistake Med Spa owners make.
What “to whom it may concern” content looks like.
How to shift from vendor-sounding copy to brand authority.
The 70/30 rule for high-converting content.
Tools to help you create authority-infused content faster and easier.
RESOURCES + LINKS
Save your seat for my FREE live workshop: Build an Unstoppable Brand: Ask Heather AI – The Live Experience
Grab Cashflow Content to start creating offer-backed content that sells HERE
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
101 episodes
Share
Manage episode 489468077 series 2558648
Content provided by Heather Terveen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Terveen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Most content sounds the same, and that’s exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it’s written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing!
HIGHLIGHTS
The #1 content mistake Med Spa owners make.
What “to whom it may concern” content looks like.
How to shift from vendor-sounding copy to brand authority.
The 70/30 rule for high-converting content.
Tools to help you create authority-infused content faster and easier.
RESOURCES + LINKS
Save your seat for my FREE live workshop: Build an Unstoppable Brand: Ask Heather AI – The Live Experience
Grab Cashflow Content to start creating offer-backed content that sells HERE
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
101 episodes
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Similar to Med Spa CEO
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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…
continue reading
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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