Marketing Automation for Med Spas: Turn More Leads into Paying Clients! (2025 Series: Part 3)

Med Spa Success Strategies

#Business #Marketing #Ricky Shockley

26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

about a year ago 33:40

MP3•Episode home

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:https://go.medspamagicmarketing.com/schedule-Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to automate your lead nurture process to increase bookings and reduce no-shows.✅ The best tools, tactics, and follow-up sequences to maximize conversion rates.✅ Why most med spas lose leads—and how automation ensures every inquiry gets proper attention.✅ The importance of persistent, personalized follow-ups to turn “maybe” into “yes.”✅ How to structure your automation without overwhelming your team & more!We also cover strategies like using text-based follow-ups, leveraging social proof, and maintaining long-term engagement to capture leads even months after their initial inquiry.If you're struggling with no-shows, ghosted leads, or wasted ad spend, this episode is packed with practical insights to help your med spa convert more prospects into loyal clients!

71 episodes

Marketing Automation for Med Spas: Turn More Leads into Paying Clients! (2025 Series: Part 3)

Med Spa Success Strategies

published about a year ago

MP3•Episode home

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:https://go.medspamagicmarketing.com/schedule-Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to automate your lead nurture process to increase bookings and reduce no-shows.✅ The best tools, tactics, and follow-up sequences to maximize conversion rates.✅ Why most med spas lose leads—and how automation ensures every inquiry gets proper attention.✅ The importance of persistent, personalized follow-ups to turn “maybe” into “yes.”✅ How to structure your automation without overwhelming your team & more!We also cover strategies like using text-based follow-ups, leveraging social proof, and maintaining long-term engagement to capture leads even months after their initial inquiry.If you're struggling with no-shows, ghosted leads, or wasted ad spend, this episode is packed with practical insights to help your med spa convert more prospects into loyal clients!

71 episodes

#Business #Marketing #Ricky Shockley

All episodes

Med Spa Success Strategies

1
The Ultimate 5-Step Financial Framework for Med Spa Owners - Interview w/ Shannon Weinstein 43:47

6 days ago43:47

43:47

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule In this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn ( https://www.keepwhatyouearn.com/medspas ), fractional CFO and host of the Keep What You Earn podcast, about her Profitable Scaling Playbook—the 5-step financial framework every med spa owner needs to master. Shannon shares the exact process she uses with clients to help them understand their numbers, strengthen their cash flow, and build med spas that aren’t just profitable, but scalable assets.In this episode, we cover:✅ Shannon’s 5-Step Profitable Scaling Playbook for med spas✅ Why “offer profit” is the foundation of every healthy business✅ How to analyze treatment margins, and know when to adjust pricing✅ What an ideal operating profit looks like for a growing med spa✅ Simple ways to manage cash flow (and avoid constant stress over money)✅ How to increase customer lifetime value and recurring revenue✅ The steps to building enterprise value, even if you never plan to sell✅ Common money habits that separate thriving med spas from struggling ones✅ When (and how) debt can actually help you grow—and when it’s dangerousThis episode is packed with financial insight and practical advice for med spa owners who want to scale smart, keep more of what they earn, and turn their practices into thriving, long-term businesses.About Shannon Weinstein of Keep What You Earn ( https://www.keepwhatyouearn.com/medspas )Shannon Weinstein is a fractional CFO for med spas and the host of the Keep What You Earn podcast. After 15 years in Big Four accounting and Fortune 50 finance, Shannon left corporate to help small business owners understand their numbers and grow profitability. Her mission? To translate the language of finance and prove that accountants can, in fact, have personality.When she’s not helping practice owners strengthen their businesses, Shannon is podcasting, teaching, and sharing her love for simplifying money management for entrepreneurs.Find out more about KWYE CFO services:Cash Flow Forecast Template: https://docs.google.com/spreadsheets/d/1Ols2mduGzaUqjP6-mL_ACdRW3HYm1GPKmi0amHiYDHA/view Website: https://www.keepwhatyouearn.com/medspas Podcast: https://www.keepwhatyouearn.com/podcast Instagram Accounts: https://www.instagram.com/keepwhatyouearn/ https://www.instagram.com/shannonkweinstein/ Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Generic Med Spas Lose - How the Top 1% Med Spas Stand Out 27:51

10 days ago27:51

27:51

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into what truly sets your med spa apart from the competition. We’ll break down the key differentiators you can embed into your marketing strategy to make your practice irresistible to prospects.Whether you’re running Facebook and Instagram ads, Google campaigns, or offline efforts, this episode offers actionable insights to help you stand out. We discuss how to identify the unique bells and whistles that not only differentiate your med spa but also make your offers irresistible to potential clients.We talk about...✅ What your competitors won’t or can’t say, and why that’s crucial for differentiation✅ How to incorporate meaningful reputational elements into your marketing✅ Why authority, credentials, and media features matter (and how to leverage them)✅ The importance of offering a unique, best-in-class treatment protocol✅ How to create a patient experience that builds long-term loyalty✅ Real-world examples of how to incorporate celebrity, influencer, and local personality endorsements✅ The power of exclusivity and creating a buzz-worthy brand✅ How to align your marketing strategy with your unique selling pointsIf you're ready to attract more clients and grow your med spa with a meaningful edge, this episode will show you how to craft your message and stand out in a crowded market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Pick Your Pain: Marketing Trade-Offs for Med Spa Owners 30:41

17 days ago30:41

30:41

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, Lauren and I dive deep into one of the biggest pain points we see with med spa marketing: misalignment between goals and strategy. The truth? You can’t have it all. Every marketing path comes with trade-offs, and this episode will help you pick your pain strategically, so you can align your ad spend, offers, and growth goals for real results. We break down the real decisions you face between patient volume, lead quality, ROI, and long-term revenue—and why clarity on your priorities is everything. We talk about... ✅ Why marketing strategy is really about choosing your pain ✅ The difference between short-term ROI vs. long-term revenue growth ✅ When it makes sense to optimize for volume, and when it doesn’t ✅ What happens when you prioritize patient quality over lead cost ✅ The services that naturally lead to better retention (and which don’t) ✅ Why injectables are the gateway to long-term profitability ✅ Real-world examples of promo offers that actually perform ✅ The importance of aligning your goals with your marketing tactics ✅ Why discounting isn’t inherently bad—if you understand the math ✅ How to evaluate your “effective customer acquisition cost” Whether you're trying to scale fast or build a more sustainable practice, this episode will help you understand the marketing matrix, pick your pain wisely, and grow with intention in 2025. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculator Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Wednesday Thoughts: Med Spa Devices - Only Buy What You Believe In 7:54

29 days ago7:54

7:54

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Thinking about buying a new med spa device? Before you invest thousands into the latest laser or machine, watch this video. We break down the most common mistakes med spa owners make when purchasing equipment and how to buy smarter by choosing only what you and your patients truly believe in.In this video, you’ll learn:✅ Why most devices aren’t effective lead generators✅ The real role lasers and devices should play in your med spa✅ Why patient satisfaction matters more than brand recognition✅ How to avoid wasting money on low-retention treatments✅ The one thing device reps won’t tell you about long-term ROI✅ When to treat a new machine as a supplement instead of a core service✅ How to align device purchases with actual client demand✅ What successful, acquisition-ready med spas do differently✅ The mindset shift that protects both profitability and peace of mindIf you’re tempted by shiny new tech or being pitched on the “next big thing,” this video will help you make smarter equipment decisions that support long-term growth and sustainability.Check out our interview with Ben Hernandez: https://youtu.be/pWtZjF2TOQY?si=QVnaN0H2UvyOCxZw Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Med Spa Branding Tips: Build Client Loyalty Beyond the Provider 12:46

4 weeks ago12:46

12:46

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Want clients to love your med spa, not just their provider? This video shares the exact strategies successful med spas use to build long-term client loyalty to the practice, not just the injector—so you can scale beyond a single provider and grow with confidence.In this video, you’ll learn:✅ Why provider-centric loyalty holds your business back from true scalability✅ How to create a signature treatment protocol that ensures consistency✅ The SOPs every med spa needs to deliver a repeatable experience✅ Hiring tips to ensure your team reflects your brand’s tone and energy✅ How to publicly communicate your training and standards to build trust✅ Why marketing the practice (not just the provider) is key to long-term growth✅ How emotional consistency impacts client retention✅ What systems and tech to use to make provider handoffs seamless✅ How to ensure clients feel cared for—no matter who they seeWhether you're growing to multiple locations or preparing for a future sale, this video gives you a proven framework for creating a scalable, consistent brand that clients trust—regardless of which provider they see.Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Multi 7-Figure Med Spa Benchmarks: Why You Should Build It Like You'll Sell It! w/ Ben Hernandez 53:35

5 weeks ago53:35

53:35

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule In this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent targets, service mix strategies, and operational habits that create a business buyers want (and owners love). ( ⁠https://skytalegroup.com/⁠ )In this episode, we cover:✅ What a “de-risked” med spa looks like and why it matters✅ Ideal service mix ratios and why 60% injectables is different than 60% weight loss✅ When multi-location expansion helps—or hurts—valuation✅ Common financial benchmarks: payroll, COGS, rent, marketing, and profitability✅ The real impact of provider loyalty vs. brand loyalty✅ Why recurring revenue models matter more than big-ticket one-offs✅ When and how to offer equity to key providers (and what to expect at sale)✅ The rise of wellness services and how to know if your market is ready✅ Qualitative factors that influence valuation: retention, team culture, and more✅ How to prepare your business—even years before you plan to sellThis episode is loaded with strategic insight and actionable advice for practice owners at every stage of growth. This will give you a clearer lens on how to maximize your med spa’s performance, reduce risk, and think like an investor.About Ben Hernandez of Skytale Group ( https://skytalegroup.com/ )Ben Hernandez is the CEO and Managing Director of Skytale Group, a leading advisory firm specializing in business strategy, M&A, and financial consulting for aesthetics and healthcare organizations. With a background in investment banking, hedge fund management, and healthcare consulting, Ben brings a unique blend of financial expertise and industry insight to every client relationship.He’s a trusted voice in the aesthetics space—frequently speaking at conferences and guiding founder-led practices through the complexities of scaling, valuation, and acquisition. Ben holds a BBA in Finance from Texas A&M and an MBA from SMU’s Cox School of Business. When he’s not advising top-performing practices, he enjoys endurance sports, family travel, and non-fiction reading.Contact Ben Hernandez: https://skytalegroup.com/ https://www.instagram.com/skytalegroupllc/ https://www.instagram.com/ben.skytale/ https://www.linkedin.com/in/g-benjamin-hernandez-385a586/ Ben.Hernandez@skytalegroup.comFollow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Social Media Marketing Guide For Med Spas (2025): What Actually Works! 28:42

5 weeks ago28:42

28:42

Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing.Download our FREE 2025 Social Media Guide for Med Spas: https://go.medspamagicmarketing.com/2025-social-media-guide In this episode, Lauren and I dive deep into what actually works when it comes to organic social media marketing for med spas in 2025, and what’s just a distraction.We walk through a strategic framework you can use to align your social efforts with your business goals whether you’re managing it in-house or outsourcing to an agency.We cover:✅ Why your social strategy should focus on leads and existing patients, not just discovery✅ The content pillars that convert and retain (not just go viral)✅ Who should own the “social media hat” in your practice✅ The role of pinned posts, story highlights, and before/afters✅ A realistic platform prioritization (spoiler: Facebook and Instagram still win)✅ Common mistakes that hurt credibility and waste time✅ A weekly posting blueprint that you can actually follow✅ How to increase trust and booking conversions with the content you’re already posting✅ Why ads, not just organic, are essential for serious growthIf you’ve ever wondered what social media should actually be doing for your med spa, this episode is your no-fluff guide to making it count.For more social media advice, check out our interview with Chris Balbi: https://creators.spotify.com/pod/show/medspasuccessstrategies/episodes/Social-Media-Marketing-for-Med-Spas-Connect--Build-Loyalty--Interview-w-Chris-Balbi-e2t4t9h/a-abnc61e If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
AmSpa’s Director of Education Shares Tips to Elevate Your Practice - Interview w/ Kirstie Jackson 55:00

6 weeks ago55:00

55:00

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule On this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. ( https://americanmedspa.org/ )In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pricing, provider efficiency, team culture, and how to avoid the hidden pitfalls that lead to burnout and stagnation. With over 20 years of experience working internationally in top dermatology, plastic surgery, and med spa settings, Kirstie has seen firsthand what separates high-performing practices from those that struggle.In this episode, we cover...✅ Why many med spas struggle to justify premium pricing, and how to fix it✅ The real reason patients come back (hint: it’s not just results)✅ How to empower your team to handle discount requests and pricing objections✅ The importance of tracking both inventory and treatment data for growth✅ Why culture isn’t “low-hanging fruit” - and how it fuels retention and revenue✅ How leadership impacts burnout, team morale, and long-term success✅ Best practices for appointment times, provider consistency, and scaling without chaos✅ How to approach memberships, loyalty programs, and in-office events strategically✅ Why delegation, clear org charts, and job descriptions are crucial as you scaleThis episode is packed with powerful insights, operational clarity, and strategic advice for med spa owners ready to lead with confidence and build practices that thrive in any market.About Kirstie Jackson of AmSpa ( https://americanmedspa.org/ )Kirstie Jackson is the Director of Education at the American Med Spa Association, with over two decades of experience supporting aesthetic dermatology and plastic surgery practices across the U.S. and U.K. Her expertise spans business development, compliance, marketing, patient engagement, team leadership, and more. A former board member of the Association of Dermatology Administrators & Managers, Kirstie is passionate about helping med spas elevate their systems, culture, and profitability from the inside out.Follow Kirstie on social media: https://www.instagram.com/kirstie.aesthetics/ https://www.linkedin.com/in/kirstie-jackson-5b8460a5/ Learn more about the Women in Aesthetics Leadership Conference: https://americanmedspa.org/women-in-aesthetics Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
The Best Lead Gen and Marketing Strategies for Med Spas in 2025 35:45

6 weeks ago35:45

35:45

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.On this episode, Lauren and I break down the most effective and profitable marketing strategies for med spas in 2025 - based on what we’re seeing actually work across dozens of practices we work with every day.Whether you're just getting started or scaling past $3 million per year, this episode gives you a clear roadmap to prioritize your time, ad budget, and growth strategies.We talk about...✅ The 4 key growth phases for med spa marketing (from $0 to $3M+)✅ Why Facebook & Instagram ads are usually the smartest first investment✅ When and how to layer in Google Ads and SEO✅ The biggest mistakes med spas make with email & SMS marketing✅ Why most med spas shouldn’t be spending on SEO too early✅ What marketing tactics are overhyped (like TikTok ads and billboards)✅ How to think about omnipresence marketing when you're ready to scale✅ The importance of opportunity cost when allocating your budget✅ Our recommendations for community involvement and event sponsorships✅ Why a consistent, personality-driven organic presence still mattersDon’t miss this essential conversation on how to scale your med spa smarter, not just bigger, in 2025.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Videos mentioned: More Effective Meta Ads: https://youtu.be/3QC0wA8Z3VQ?si=OS3RBcMZCVS-nFzz Better SEO For Med Spas: https://youtu.be/Q8nCUOUEv6k?si=ZJyFTH_vZpkqkT-9 If Your Med Spa is Blogging For SEO: https://youtu.be/S29i8SprH5s?si=o8uaHwMi6XzHWS9x Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Building a 5-Star Med Spa: Team Culture, Social Media, & Patient Loyalty- Interview w/ Haley Wood 1:22:09

7 weeks ago1:22:09

1:22:09

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule On this episode, we're joined by nationally recognized injector, entrepreneur, and founder of The Look Aesthetics, Haley Wood ( https://thelookfacialaesthetics.com/ )With nearly two decades of injecting experience and eight years as a med spa owner, Haley brings a refreshing dose of honesty, passion, and leadership to the conversation. In this episode, Ricky and Haley dive into what it truly takes to build a profitable, values-driven aesthetics practice while nurturing long-term patient relationships and a rockstar team. Haley shares how her clinical expertise, business acumen, and heart for mentorship have shaped her approach to marketing, hiring, device purchases, and patient experience.In this episode, we cover...✅ Haley’s journey from critical care nursing to becoming a nationally recognized injector and practice owner✅ Why authenticity and professionalism matter more than virality on social media✅ The value of clear leadership, team alignment, and having tough conversations early✅ How to create a patient experience that drives loyalty and long-term retention✅ Why your team, not automation, should be the heart of your rebooking and follow-up process✅ The importance of knowing your numbers and tracking profitability, not just revenue✅ Haley’s strategy for device purchases and service planning that keeps her practice growing without overextending✅ How quarterly content planning and branded visuals elevate her marketing✅ Tips for creating a referral-worthy practice culture built on trust and exceptional careThis episode is packed with real talk and actionable insights for anyone looking to grow a med spa that’s both patient-centered and financially strong.About Haley Wood of The Look Aesthetics ( https://thelookfacialaesthetics.com/ )Hailey Wood is a board-certified Women’s Health Nurse Practitioner, nationally recognized trainer, and the founder of The Look Aesthetics in Franklin, Tennessee. With 19 years of injecting experience and a reputation for delivering natural, long-lasting results, she has been featured by RealSelf as one of the Top 25 Most Loved Injectors. A passionate mentor and speaker, Hailey is known for her commitment to professionalism, team culture, and helping women become financially independent through careers in aesthetics.Haley's book recommendation: https://a.co/d/dU86miR Follow Haley on Social Media: https://www.instagram.com/haleywood_np/?hl=en https://www.instagram.com/_thelookaesthetics/ https://www.linkedin.com/in/haley-wood-5ab12815/ Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Rebooking & Retention Strategies for Med Spas - 2025 Edition (Part 8) 15:18

7 weeks ago15:18

15:18

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Welcome to Episode 8 - the final episode - of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This final episode is all about one of the most overlooked (but most important) topics in growing a successful practice: retention and rebooking. Attracting new clients is just one piece of the puzzle, this episode dives into what it really takes to keep them coming back.In this episode, I’ll cover:- The #1 long-term success factor for med spas (and why new leads aren’t enough)- Why patients are loyal to providers, not practices, and how to navigate that- How to retain top injectors and avoid hitting the “reset button”- Building brand loyalty with custom treatment protocols- Creating a “white glove” client experience that feels unforgettable- Key ways to master consultations without being pushy or salesy- Why education is your best sales tool- The exact rebooking phrasing that increases appointments on the spot- How online reviews impact not just new clients, but retention, tooThese strategies will help you improve lifetime value, grow recurring revenue, and build a med spa brand that clients love and stay loyal to.If you’re serious about scaling with stability and keeping your calendar full year-round, this is a must-watch!Check out the interviews mentioned in this episode:Raquel Merlini - https://youtu.be/UeWISSOLz7o?si=iljb09MuYIla1T7R Jake Laban - https://youtu.be/KL4Ud1hqwHY?feature=shared Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Growing, Scaling, and Managing a Multi-Million Dollar Med Spa - Interview w/ Sara Shikhman 47:05

9 weeks ago47:05

47:05

Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing. In this full-circle episode, we’re excited to welcome back Sara Shikhman - attorney, entrepreneur, and managing partner at Lengea Law - for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.Whether you’re just starting out or already scaling, this episode is packed with insights to help you grow smarter and operate safer.In this episode, we cover…✅ Starting small and scaling based on demand✅ Why most owners overspend early and how to avoid it✅ When and how to expand to a second location✅ SOPs and consistency across multi-location practices✅ Structuring compensation and retention plans for injectors✅ Creating a culture that keeps providers and patients loyal✅ Legal considerations around GLP-1 compounding and compliance✅ Sara's take on discounting and the myths holding practice owners back✅ Why following the legal “gray area” could put your business at risk& More!If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Sarah Shikhman of Lengea Law ( https://lengealaw.com/ )Sara Shikhman is the Managing Partner of Lengea Law, a healthcare-focused law firm serving medical aesthetic and wellness practices nationwide. With over 16 years of experience as both a corporate attorney and entrepreneur, Sara brings a rare blend of legal expertise and business acumen to the med spa industry.Before launching Lengea, Sara led multiple multimillion-dollar ventures, including an e-commerce company that generated $13 million in just two years, and a med spa that grew from a single unfinished treatment room to 12 locations across multiple states and over $13 million in annual revenue.Today, she and her team have helped more than 1,000 healthcare clients navigate the complex legal landscape around practice formation, MSO structuring, compliance, contracts, and funding. Her mission is simple: help med spa owners grow smarter, scale legally, and reach their goals one step at a time.Follow Lengea Law ( https://lengealaw.com/ ) on social media: https://www.instagram.com/lengealaw/ https://www.facebook.com/LengeaLaw https://www.linkedin.com/company/lengea/ https://www.youtube.com/@SaraShikhman1 Medspa Confidential Book: https://www.amazon.com/Medspa-Confidential-Dr-Carol-Clinton/dp/B09ZJ281TR/ Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Wednesday Thoughts: Insider Secrets to Get More Botox Clients with BETTER Marketing Strategies (FB, IG & Google) 35:06

9 weeks ago35:06

35:06

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -Want more Botox clients without wasting ad dollars? This video breaks down the exact blueprint we use to help med spas attract high-quality Botox patients using proven Facebook, Instagram, and Google Ads strategies, plus how to measure ROI and scale with confidence.In this video, you’ll learn:✅ Why small inefficiencies in your ads could be costing you hundreds of thousands in lost revenue✅ Our go-to offer structure for Botox campaigns that consistently lowers CAC✅ How to frame your offer to maximize clicks and conversions✅ The top-performing ad creatives we use (and why they work)✅ What your Google Ads must include to beat local competitors✅ The simple math that helps you decide when to scale your ad spend✅ Why SEO and Google Business listings still matter for Botox growth✅ How to automate follow-up so you're not chasing cold leads✅ What numbers every med spa owner should know to track successWhether you're new to advertising or want to fine-tune your existing strategy, this video will give you a tested framework for growing your Botox clientele - profitably and predictably.Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
9 Ways Med Spas Can Go Beyond Digital Marketing to Achieve Omnipresence (2025 Series: Part 7) 18:45

10 weeks ago18:45

18:45

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule - Welcome to Episode 7 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. - This episode is all about what to do after you’ve maxed out your digital marketing budget. If you’re already running Facebook, Instagram, Google Ads, and SEO and you’re wondering what’s next, this episode is for you. We’ll walk through 9 powerful tips on how to create omnipresence for your med spa and explore powerful offline and alternative marketing strategies to keep your client acquisition growing. In this episode, I will cover: - Why digital ads eventually hit a ceiling (and what to do about it) - How to use local influencers to drive real bookings - Setting up simple systems to track influencer ROI - The power of owned media - and how to build your own local audience - Real-world examples of med spa marketing beyond the internet - Creative offline strategies to stay top-of-mind in your community - How to prioritize what comes next based on your market and services - Why omnipresence is the next step for serious growth - 9 proven tips to grow your med spa even after you’ve scaled online ads These 9 tips will help you take your marketing to the next level - reaching potential clients both online and offline, and staying visible everywhere they look. If you’re ready to go beyond the basics and dominate your local market, don’t miss this one! Follow us on social media: https://www.instagram.com/medspamagicmarketing/ https://www.linkedin.com/company/med-spa-magic-marketing/ https://www.facebook.com/MedSpaMagicMarketing/ https://www.tiktok.com/@medspamagicmarketing…

Med Spa Success Strategies

1
Wednesday Thoughts: This Mindset Mistake Is Killing Your Med Spa's Growth & Profitability 12:39

11 weeks ago12:39