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Wednesday Thoughts: Should You Charge for Med Spa Consults? Pros & Cons Explained

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Manage episode 499989467 series 3515946
Content provided by Ricky Shockley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ricky Shockley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Should your med spa offer free consultations or charge for them? It’s a question that comes up often for practice owners.. In this episode, we break down the real pros and cons of both approaches and explain which one is most likely to support your patient acquisition goals.Whether you’re a new med spa trying to get more butts in seats or an established practice worried about no-shows and wasted time, this conversation is packed with insights to help you decide what strategy makes sense for your unique situation.In this video, you’ll learn:✅ Why offering free consults often leads to more conversions✅ When it makes sense to charge for consults (and when it doesn’t)✅ The impact of free vs. paid consultations on customer acquisition cost✅ How patient psychology plays a role in your booking strategy✅ Real-world data on show rates and appointment volume✅ What to do if you’re concerned about “cheapening your brand”At the end of the day, offering complimentary consultations isn’t just about being generous—it’s a smart move when you understand the data and how to structure the experience. This episode will help you evaluate your current approach and make an informed decision that supports your med spa’s growth.Check out our video on top strategies to prevent No-Shows: https://youtu.be/CRqmwXxcqS4?si=HQk1MahmPg4qwXtbFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

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77 episodes

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iconShare
 
Manage episode 499989467 series 3515946
Content provided by Ricky Shockley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ricky Shockley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Should your med spa offer free consultations or charge for them? It’s a question that comes up often for practice owners.. In this episode, we break down the real pros and cons of both approaches and explain which one is most likely to support your patient acquisition goals.Whether you’re a new med spa trying to get more butts in seats or an established practice worried about no-shows and wasted time, this conversation is packed with insights to help you decide what strategy makes sense for your unique situation.In this video, you’ll learn:✅ Why offering free consults often leads to more conversions✅ When it makes sense to charge for consults (and when it doesn’t)✅ The impact of free vs. paid consultations on customer acquisition cost✅ How patient psychology plays a role in your booking strategy✅ Real-world data on show rates and appointment volume✅ What to do if you’re concerned about “cheapening your brand”At the end of the day, offering complimentary consultations isn’t just about being generous—it’s a smart move when you understand the data and how to structure the experience. This episode will help you evaluate your current approach and make an informed decision that supports your med spa’s growth.Check out our video on top strategies to prevent No-Shows: https://youtu.be/CRqmwXxcqS4?si=HQk1MahmPg4qwXtbFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

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