Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Content provided by PodcastOne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PodcastOne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum
MP3•Episode home
Manage episode 449971267 series 2928703
Content provided by PodcastOne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PodcastOne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution. The team is talking: MMMs, Radio Measurement, Pixels, and more. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
…
continue reading
210 episodes
MP3•Episode home
Manage episode 449971267 series 2928703
Content provided by PodcastOne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PodcastOne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution. The team is talking: MMMs, Radio Measurement, Pixels, and more. Let’s jump in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
…
continue reading
210 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.