))
MediaJobs.com Interviews Thinkvine
Manage episode 276942686 series 1059169
Content provided by MediaJobs.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MediaJobs.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Disrupting market research and test marketing, Thinkvine thinks it has a better idea that will cost marketers and brand managers a lot less. They have developed software that can simulate how consumers will react to new and existing products utilizing a variety of media.
Roy Weissman interviews Mark Battaglia, CEO of Thinkvine, about Thinkvine’s marketing mix optimization software that is changing market research forever.
…
continue reading
Roy Weissman interviews Mark Battaglia, CEO of Thinkvine, about Thinkvine’s marketing mix optimization software that is changing market research forever.
22 episodes
Share
