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Content provided by ID Comms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ID Comms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this special #MediaSnack episode, Tom Denford and David Indo revisit one of their boldest predictions: the WPP 2.0 Playbook. Originally recorded when Mark Read stepped in as CEO, the episode laid out a proposed restructure of WPP’s sprawling agency network. Now, with major changes finally underway—including the retirement of the GroupM brand—Tom and David break down what they got right, where they missed, and what it all means for media leaders today. It’s a rare moment of reflection in an industry that’s always sprinting forward—plus insight into how the same themes now shape the Omnicom-IPG merger and the future of agency holding companies.
Watch the original WPP 2.0 Playbook episode: https://www.youtube.com/watch?v=KSdrpMylNrE
How to Navigate Media Chaos and Come Out Ahead: https://www.youtube.com/watch?v=vXT0eLAI4KA
Why a Renegotiation Might Be Your Next Winning Move: https://www.youtube.com/watch?v=cWR5nZkgndM
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
Explore more: https://www.idcomms.com
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/
255 episodes
Share
Manage episode 486879165 series 1225365
Content provided by ID Comms. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ID Comms or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this special #MediaSnack episode, Tom Denford and David Indo revisit one of their boldest predictions: the WPP 2.0 Playbook. Originally recorded when Mark Read stepped in as CEO, the episode laid out a proposed restructure of WPP’s sprawling agency network. Now, with major changes finally underway—including the retirement of the GroupM brand—Tom and David break down what they got right, where they missed, and what it all means for media leaders today. It’s a rare moment of reflection in an industry that’s always sprinting forward—plus insight into how the same themes now shape the Omnicom-IPG merger and the future of agency holding companies.
Watch the original WPP 2.0 Playbook episode: https://www.youtube.com/watch?v=KSdrpMylNrE
How to Navigate Media Chaos and Come Out Ahead: https://www.youtube.com/watch?v=vXT0eLAI4KA
Why a Renegotiation Might Be Your Next Winning Move: https://www.youtube.com/watch?v=cWR5nZkgndM
#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.
Explore more: https://www.idcomms.com
Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/
255 episodes
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1 Red Ocean Reality: The Future of Agency Holding Companies 30:42
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Play Later Play Later Lists Like LikedTom and David map the future of the global media agency landscape, asking a provocative question: who will survive the coming consolidation? With Omnicom poised to acquire IPG and Accenture lurking in the shadows, the industry is entering what they call a “red ocean”—an era of brutal competition, strategic mergers, and existential decisions. In this special episode of MediaSnack , they dissect the business models of the Big Three (Omnicom, WPP, Publicis), challenge the strategic positioning of smaller players like Stagwell and Havas, and predict whether Accenture might make a bold acquisition play that reshapes the category entirely. From platform power plays to exclusive content deals with brands like NFL and Netflix, Tom and David make sharp predictions for the next 12 months—and the next five years. In this conversation, you’ll hear: What the Omnicom–IPG deal signals about agency consolidation Why WPP may be undervalued—and a prime target How principal-based buying is reshaping agency business models What smaller holding companies must do to survive Why Accenture could emerge as a fourth force—and redefine transparency With the sharks circling, marketers and procurement leaders need to rethink how they plan and buy media—and who they trust to do it. Subscribe and follow MediaSnack on YouTube and your favorite podcast platform #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Want to stay ahead in media? Visit https://www.idcomms.com Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/…
Cindy Rose is stepping in as WPP’s new CEO — and with the holding group’s share price at a 16-year low and recent client losses piling up, this isn’t just a leadership change — it’s an inflection point. Tom and David break down what her appointment really signals: a shift toward AI-led operational transformation — and what that means for creativity, agencies, and advertisers alike. Drawing from their inside knowledge of WPP, they explore whether Rose can leapfrog the competition or if this is simply a safe, stabilizing move for a leaking ship. In this episode, you’ll hear: What Cindy Rose’s hiring really says about WPP’s future Why “leapfrog time” means moving beyond catch-up strategy The legacy of Mark Read and where he fell short What’s at stake for agencies in a red ocean landscape A candid look at whether creativity will still matter in an AI-led WPP #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Want to stay ahead in media? Visit https://www.idcomms.com…
1 Cannes Lions 2025: Appreciation, Agencies, and AI 26:50
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Play Later Play Later Lists Like LikedBack from the Croisette, Tom shares his first-hand takeaways from Cannes Lions 2025 with David. While the festival had all the usual glamor and platform presence, this year’s true themes came down to three A’s: Appreciation for the power of community, a renewed focus on Agencies and their evolving role, and the real-world applications (and noise) surrounding AI . Together, they unpack what stood out, what fell flat, and what media leaders should really be paying attention to as the second half of the year kicks off. 00:00 – Setting the Stage: Why Cannes Still Matters 03:32 – Appreciation: The Role of Creativity and Craft 07:29 – Agencies: Still Central to Media’s Future 13:48 – AI: From Sizzle to Substance 18:15 – Final Reflections and What Comes Next #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Related links: The New Vibe: Cannes 2025 and the Evolving Landscape of Agency and AI https://www.idcomms.com/blog/the-new-vibe-cannes-2025-and-the-evolving-landscape-of-agency-ai Want to stay ahead in media? Visit https://www.idcomms.com Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/…
In this special #MediaSnack episode, Tom Denford and David Indo revisit one of their boldest predictions: the WPP 2.0 Playbook. Originally recorded when Mark Read stepped in as CEO, the episode laid out a proposed restructure of WPP’s sprawling agency network. Now, with major changes finally underway—including the retirement of the GroupM brand—Tom and David break down what they got right, where they missed, and what it all means for media leaders today. It’s a rare moment of reflection in an industry that’s always sprinting forward—plus insight into how the same themes now shape the Omnicom-IPG merger and the future of agency holding companies. Watch the original WPP 2.0 Playbook episode: https://www.youtube.com/watch?v=KSdrpMylNrE How to Navigate Media Chaos and Come Out Ahead: https://www.youtube.com/watch?v=vXT0eLAI4KA Why a Renegotiation Might Be Your Next Winning Move: https://www.youtube.com/watch?v=cWR5nZkgndM #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Explore more: https://www.idcomms.com Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/…
1 #MediaSnack MEETS: Mark Ritson - Founder of MiniMBA 22:58
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Play Later Play Later Lists Like LikedIn this episode of #MediaSnack MEETS, Tom Denford and Mark Ritson discuss: The state of media and advertising today—and why marketers are getting it wrong The power of consistency and why sticking with what works beats chasing the new Why too much change is killing marketing effectiveness #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=... Want to stay ahead in media? Visit https://www.idcomms.com/ Follow ID Comms on LinkedIn: / id-comms…
1 The Future of Media Agencies: What Brands Must Know Now 22:20
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Play Later Play Later Lists Like LikedAs the Omnicom-IPG merger continues to reshape the media landscape, Tom Denford and David Indo return with critical insights for advertisers. In this episode of #MediaSnack, they explore how the traditional agency model is shifting from service to sales, and why advertisers need to rethink their media strategies now. They break down how to update contracts, renegotiate for better value, and protect agency relationships in a post-merger world. In the How to Win segment, they reveal how even big brands are losing competitive advantage by relying on outdated media auditing and platform-driven results, and what smart marketers must do to take control, boost outcomes, and future-proof their investments. 00:14 – How Not to Lose Why media agencies are moving from service to sales What advertisers must renegotiate in 2025 contracts How to protect your brand’s talent and agency relationships 10:05 – How to Win Why big spenders are seeing small results The three hidden risks hurting media performance How smarter audit strategies can drive real business growth #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Learn more about navigating the Omnicom-IPG Merger: https://www.idcomms.com/omnicom Explore Digital Control and Modern Media Auditing: https://www.idcomms.com/digital-control Winning the Digital Pitch: https://www.idcomms.com/blog/winning-... Want to stay ahead in media? Visit https://www.idcomms.com/…
1 #MediaSnack Meets: Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company 14:14
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Play Later Play Later Lists Like LikedIn this episode of #MediaSnack Meets, Tom Denford sits down with Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company, where he oversees media planning, buying, martech, and digital innovation across one of the world’s most iconic brand portfolios. Vinny shares what it takes to build a high-performing, forward-thinking media function inside a modern CPG organization—and why success comes down to aligning media strategy with real business goals. They explore the biggest challenges facing marketers today, from the myth of cheap reach to the need for effectiveness-focused measurement. Vinny also reflects on taking the leap from agency to client-side leadership, shares advice on patience and curiosity, and explains why redefining partnerships will be key to the industry's future. 00:30 – Meet Vinny Rinaldi 01:04 – What Vinny Does at Hershey 03:17 – How to Succeed in Modern Media 07:31 – Big Challenges in Media Today 09:49 – Solve Business Problems, Not Media Problems 10:45 – Leadership Advice: Patience and Curiosity 12:10 – Life Outside Media: Hockey Dreams 13:28 – Rethinking Media Partnerships #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. You can find Vinny Rinaldi on LinkedIn: https://www.linkedin.com/in/vinny-rinaldi-62953610/ Learn more about The Hershey Company: https://www.thehersheycompany.com Want to stay ahead in media? Visit https://www.idcomms.com Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms…
1 How to Navigate Media Chaos and Come Out Ahead 24:07
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Play Later Play Later Lists Like LikedAs the media industry braces for the impact of the Omnicom-IPG merger, advertisers face a shifting landscape filled with both risk and opportunity. In this episode of #MediaSnack, Tom and David unpack the real implications of the merger—whether you're with Omnicom, IPG, or any other agency group. They introduce a practical four-quadrant framework to help advertisers understand where they stand and what actions to take. Then, in the How to Win segment, they tackle why brands need to shift their thinking from chasing cheap media to prioritizing quality and effectiveness—and how to stress-test your agency relationships and audit practices to make smarter media decisions in 2025 and beyond. 01:04 – How Not to Lose What the Omnicom-IPG merger means for advertisers of all types A strategic framework for navigating uncertainty Why most advertisers should renegotiate—not pitch 12:04 – How to Win How to avoid the hidden costs of cheap media Modern media audit strategies that actually work Why effectiveness—not discount—is the new metric for success #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Explore the Omnicom-IPG Merger Hub : https://www.idcomms.com/omnicom The High Cost of Cheap Media: https://www.idcomms.com/blog/the-high-cost-of-cheap-media Winning the Digital Pitch: https://www.idcomms.com/blog/winning-the-digital-pitch 💡 Want to stay ahead in media? Visit https://www.idcomms.com 🔗 Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/…
1 #MediaSnack MEETS: DJ Perera, Chief Media Officer at the Ad Council 8:40
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Play Later Play Later Lists Like LikedIn this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with donated inventory, and what media leaders can learn from the nonprofit world. DJ also reflects on the launch of Love Your Mind World—an innovative mental health campaign on Roblox—and offers thoughtful advice on leadership, change, and finding joy in the work. 00:00 - DJ’s Role at the Ad Council 02:14 - Career Highlights and Big Wins 03:55 - Challenges in the Media Industry 05:23 - Leadership and Career Advice 06:46 - Outside the Office 07:32 - Looking Ahead #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. You can find DJ Perera on LinkedIn: https://www.linkedin.com/in/djperera Learn more about the Ad Council: https://www.adcouncil.org/ Want to stay ahead in media? Visit https://www.idcomms.com/ Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/…
1 Merger, Digital Pitches and More from Mark Ritson 43:12
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Play Later Play Later Lists Like LikedThe biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities, and strategies advertisers should consider as the industry braces for change. Plus, in our #MediaSnack Meets segment, marketing legend Mark Ritson shares his no-BS take on why marketers are addicted to change, why it’s hurting them, and what they should do instead. 01:15 - How Not to Lose -What the Omnicom-IPG merger means for advertisers and media buying power -Key regulatory hurdles and potential industry ripple effects -What non-Omnicom/IPG clients should be doing right now 12:50 - How to Win -How brands can leverage industry consolidation for better deals -Key negotiation strategies in a competitive agency landscape - Why now is the time to stress-test agency capabilities 20:39 - #MediaSnack Meets: Mark Ritson - The state of media and advertising today—and why marketers are getting it wrong - The power of consistency and why sticking with what works beats chasing the new - Why too much change is killing marketing effectiveness #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. -What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers -Winning the Digital Pitch https://www.idcomms.com/blog/winning-the-digital-pitch -20 Must-Ask Questions for Digital Media Pitches: https://www.idcomms.com/20-must-ask-questions-for-digital-media-pitches -Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=251_se_go_res_tx_nonbrk&utm_medium=search_paid&creative=718241472628&keyword=ritson%20mini%20mba&matchtype=e&network=g&device=c&gad_source=1&gclid=CjwKCAiAw5W-BhAhEiwApv4goDF1xYqVWC59gfNIqb5OGxwknHUzV3DxlTw8i1zzveKrCWgAXNj3LhoC6e0QAvD_BwE Want to stay ahead in media? Visit https://www.idcomms.com/ Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/…
1 #MediaSnack Winning: Omnicom, TikTok & How to Renegotiate 44:48
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Play Later Play Later Lists Like Liked#MediaSnack is BACK and better than ever with #MediaSnack WINNING ✨ Tom and David are returning to share the next evolution of our podcast, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media. Each episode, we'll break it down into three key segments: 👉 How Not to Lose – We break down the Omnicom x IPG merger and what it means for brands and agencies. Plus, we explore the potential US TikTok ban and the steps brands should take to future-proof their businesses. 👉 How to Win – It’s time to talk renegotiation. We share practical tips on how advertisers can get the best outcomes when revisiting their agency contracts. 👉 Who’s Winning in Media? – Tom sits down with Evan Shapiro, the “media cartographer,” for a fascinating conversation on where the industry is heading. -- Links “To Pitch or Not to Pitch”: https://www.idcomms.com/blog/to-pitch-or-not-to-pitch Follow Evan on LinkedIn: https://www.linkedin.com/in/eshap-media-cartographer/ -- Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media. Don’t forget to leave a review and follow us to stay updated with the latest episodes. 🌐 YouTube: https://www.youtube.com/@mediasnack 🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 #MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/…
1 #MediaSnack MEETS: Evan Shapiro, Owner & Media Cartographer of ESHAP 14:18
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Play Later Play Later Lists Like LikedEvan Shapiro, Owner and Media Cartographer at ESHAP, joins Tom this week to unpack his biggest insights, challenges, and advice for media teams in 2025. -- Links: Follow Evan on LinkedIn: https://www.linkedin.com/in/eshap-media-cartographer/ -- Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media. Don’t forget to leave a review and follow us to stay updated with the latest episodes. 🌐 YouTube: https://www.youtube.com/@mediasnack 🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 -- #MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/…
MediaSnack’s most anticipated episode is BACK for 2024! Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025. -- Links What the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers -- Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media. Don’t forget to leave a review and follow us to stay updated with the latest episodes. 🌐 YouTube: https://www.youtube.com/@mediasnack 🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 -- #MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/…
1 THE POOR STATE OF MEDIA: A Conversation with Mark Ritson 26:09
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Play Later Play Later Lists Like LikedMark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including: - This year’s biggest problems in media and marketing - The media mistakes that are still being made today - Who’s been winning (and NOT winning) in marketing and media - The role of AI in the future of marketing and advertising -- Links #MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U The Marketing Week Mini MBA: https://mba.marketingweek.com/ Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/ -- Enjoyed this episode? Make sure to subscribe to #MediaSnack for more media & advertising insights. Don’t forget to leave a review and follow us to stay updated with the latest episodes. 🌐 YouTube: https://www.youtube.com/@mediasnack 🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223 -- #MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/…
1 #MediaSnack Meets: Christine Guilfoyle, President of SeeHer 17:58
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Play Later Play Later Lists Like LikedWelcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. ----- My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer You can find Christine here: / christine-guilfoyle…
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