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The Art of Value Analysis: Winning Strategies with Mark Copeland

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Manage episode 467076334 series 3502287
Content provided by Zed Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zed Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What if the biggest barrier to medical device sales wasn't about the device itself, but how it's presented to the gatekeepers of healthcare facilities? Mastering the maze of hospital value analysis can mean the difference between rejection and success. This episode unveils the strategies that turn daunting hospital approval challenges into victories for medical device sales professionals.

In this week’s episode, sponsored by Physician Growth Accelerator, we welcome Mark Copeland, known as the Value Analysis Whisperer. Mark shares his expert insights on streamlining the complex value analysis process that many in medical device sales encounter. Discover actionable strategies and innovative approaches to align medical products with the strategic needs of hospitals and ASCs, ensuring better outcomes for both providers and patients. Join us as we explore how to excel in the intricate world of healthcare systems’ value analysis.

What we discuss in the episode:

  • Strategies for navigating the complex value analysis process in hospitals
  • Tips for aligning medical products with the strategic needs of healthcare facilities
  • Turning the value analysis process from a stumbling block into a stepping stone
  • Real-life success stories from sales professionals who mastered the value analysis challenge

Resources from this episode:

Social Media:

  continue reading

150 episodes

Artwork
iconShare
 
Manage episode 467076334 series 3502287
Content provided by Zed Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zed Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What if the biggest barrier to medical device sales wasn't about the device itself, but how it's presented to the gatekeepers of healthcare facilities? Mastering the maze of hospital value analysis can mean the difference between rejection and success. This episode unveils the strategies that turn daunting hospital approval challenges into victories for medical device sales professionals.

In this week’s episode, sponsored by Physician Growth Accelerator, we welcome Mark Copeland, known as the Value Analysis Whisperer. Mark shares his expert insights on streamlining the complex value analysis process that many in medical device sales encounter. Discover actionable strategies and innovative approaches to align medical products with the strategic needs of hospitals and ASCs, ensuring better outcomes for both providers and patients. Join us as we explore how to excel in the intricate world of healthcare systems’ value analysis.

What we discuss in the episode:

  • Strategies for navigating the complex value analysis process in hospitals
  • Tips for aligning medical products with the strategic needs of healthcare facilities
  • Turning the value analysis process from a stumbling block into a stepping stone
  • Real-life success stories from sales professionals who mastered the value analysis challenge

Resources from this episode:

Social Media:

  continue reading

150 episodes

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