421 - How To Validate Your Membership Idea The Right Way

Membership Geeks Podcast with Mike Morrison

In this episode, I dive into the essential steps for validating your membership idea to ensure it leads to long-term success.

We explore the increasingly common misconception that you can simply launch your membership without preparation and share the importance of building a foundation before asking people for money.

I highlight the pitfalls of rushing into a membership launch and offer practical strategies for testing and refining your concept. Join me as we discuss how to approach membership validation methodically so you can set yourself up for sustainable growth.

In this episode:

• What are the risks of launching a membership without proper validation?
• Why is building an audience crucial before starting a membership?
• How can a waitlist be used to effectively gauge interest and demand?
• What is a minimum viable membership, and why is it important for a successful launch?

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