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Skechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand Moment

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Manage episode 482889431 series 3663065
Content provided by Sonia Baschez and Amanda Natividad, Sonia Baschez, and Amanda Natividad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sonia Baschez and Amanda Natividad, Sonia Baschez, and Amanda Natividad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!

  • Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
  • Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
  • Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
  • Pope Leo XIV (is this America's big marketing opportunity?)

Follow us:

Sonia Baschez (@soniabaschez): ⁠LinkedIn⁠ and ⁠Twitter/X⁠

Amanda Natividad (@amandanat): ⁠LinkedIn⁠ and ⁠Twitter/X

More about Sonia's consulting firm: https://www.bendgrowth.co/

More about Amanda and her newsletter:

https://amandanat.com/

  continue reading

15 episodes

Artwork
iconShare
 
Manage episode 482889431 series 3663065
Content provided by Sonia Baschez and Amanda Natividad, Sonia Baschez, and Amanda Natividad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sonia Baschez and Amanda Natividad, Sonia Baschez, and Amanda Natividad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!

  • Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
  • Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
  • Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
  • Pope Leo XIV (is this America's big marketing opportunity?)

Follow us:

Sonia Baschez (@soniabaschez): ⁠LinkedIn⁠ and ⁠Twitter/X⁠

Amanda Natividad (@amandanat): ⁠LinkedIn⁠ and ⁠Twitter/X

More about Sonia's consulting firm: https://www.bendgrowth.co/

More about Amanda and her newsletter:

https://amandanat.com/

  continue reading

15 episodes

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