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Controversy Creates Cash: From Cluely to F1 to Canva | Meme Team 012
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In this episode of the Meme Team Podcast, Sonia and Amanda discuss Cluely's controversial approach to gaining attention, the importance of zero-click marketing in today's social media landscape, explore influencer marketing tactics in F1, and highlight Canva's innovative out-of-home advertising campaign. The conversation emphasizes the need for creativity and authenticity in marketing, as well as the significance of influencer partnerships.
Chapters
00:20 Tom Cruise Promotes the F1 Movie
02:02 Red Lobster's New Menu03:05 Cluely's Wild Ride and Marketing Lessons
14:03 Meta & The Rise of Zero-Click Content
22:36 Influencer Marketing in Sports
25:25 Empowering Creators: Ownership in Marketing
27:35 Building Buzz: The Art of Speculation
28:02 Canva's Innovative Out-of-Home Advertising
36:17 Creativity in Campaigns
39:15 Key Takeaways: Lessons from Marketing Campaigns
47:19 Fun Update!
Follow us on LinkedIn, Twitter/X, and Instagram:
Sonia Baschez - @soniabaschez
Amanda Natividad - @amandanat
More about Sonia's consulting firm: bendgrowth.co
More about Amanda and her newsletter: amandanat.com
More about Meme Team: memeteampodcast.com
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