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Sydney Sweeney's Jeans or Genes? + Get Cited in AI Tools
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In this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies used by companies like Astronomer and American Eagle. They dive into the effectiveness of humor in addressing scandals, the implications of cultural sensitivity in marketing, and the evolving landscape of media influenced by AI.
Amanda and Sonia discuss various aspects of modern marketing, including how to track success in PR, the shift from sponsored content to organic outreach, and the significance of human skills in an AI-driven world. They also explore nostalgia marketing, the future of movie marketing, and the recent split of Warner Brothers and Discovery.
Chapters:
00:00 Intro + Astronomer's Temporary Spokesperson
05:05 Controversy in Advertising: Sydney Sweeney and American Eagle
15:00 Navigating Cultural Sensitivity in Marketing
23:00 The Impact of AI on Media and Marketing Strategies
31:31 Tracking Success in PR and Marketing
39:35 AI Skills and the Changing Landscape of Marketing Roles
46:02 Nostalgia Marketing: Reviving the Past for Modern Audiences
52:19 The Future of Movie Marketing and Re-Releases
01:00:21 Key Takeaways and Final Thoughts
Follow us on LinkedIn, Twitter/X, and Instagram:
Sonia Baschez - @soniabaschez
Amanda Natividad - @amandanat
More about Sonia's consulting firm: bendgrowth.co
More about Amanda and her newsletter: amandanat.com
More about Meme Team: memeteampodcast.com
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