Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
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James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.
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193 episodes
ShareManage episode 389197307 series 1848080
Content provided by Metrics & Chill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metrics & Chill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.
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193 episodes
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Metrics & Chill - Predictable Growth for B2B
1 168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts With Bec Henrich, Traction Complete 27:26
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Play Later Play Later Lists Like LikedDatabox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out. You’ll learn: How to model accurate and predictable conversion rates How to avoid “wishful thinking forecasts” The importance of clean, standardized data in your CRM How to factor in seasonality to avoid mid-quarter surprises Tips for getting Sales and RevOps aligned on forecast assumptions More about: Traction Complete: https://tractioncomplete.com/ Databox: https://databox.com Subscribe to the newsletter: https://databox.com/newsletter…
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Metrics & Chill - Predictable Growth for B2B
1 167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot) 33:26
33:26 Play Later Play Later Lists Like Liked33:26
Play Later Play Later Lists Like LikedDatabox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Traditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what’s really driving leads and revenue. You’ll learn: Why 40% of your traffic might be misattributed, how to implement self-reported lead source fields the right way, and how demystifying the "black box" of misattributed data can help you reallocate budget toward higher-quality lead sources. More about: ClearPivot: https://www.clearpivot.com/ Databox: https://databox.com/ Newsletter: https://databox.com/newsletter…
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Metrics & Chill - Predictable Growth for B2B
1 166: Identify your best-fit customer with 3 metrics (w/ Ryan Milligan, QuotaPath) 29:51
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Metrics & Chill - Predictable Growth for B2B
1 164: How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar) 37:49
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Metrics & Chill - Predictable Growth for B2B
1 163: Why You're Losing to 'No Decision'—and How to Fix It (w/ Jen Allen-Knuth, DemandJen) 34:45
34:45 Play Later Play Later Lists Like Liked34:45
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Metrics & Chill - Predictable Growth for B2B
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35:23 Play Later Play Later Lists Like Liked35:23
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Metrics & Chill - Predictable Growth for B2B
1 161: Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design) 44:45
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Metrics & Chill - Predictable Growth for B2B
1 160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote) 1:01:34
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Metrics & Chill - Predictable Growth for B2B
1 159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo) 50:26
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Metrics & Chill - Predictable Growth for B2B
1 158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale) 27:15
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Play Later Play Later Lists Like LikedDatabox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal. Follow Dougie Explore SourceWhale…
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Metrics & Chill - Predictable Growth for B2B
1 157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union) 53:55
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Metrics & Chill - Predictable Growth for B2B
1 BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume) 49:20
49:20 Play Later Play Later Lists Like Liked49:20
Play Later Play Later Lists Like LikedDatabox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Pete Caputa, CEO of Databox, chats with Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an expert in nonprofit accounting. They explore how Germeen’s focused content strategy on YouTube helps her connect with smaller nonprofits, driving business growth and outperforming industry benchmarks. Tune in to discover how data-driven insights and value-driven content can elevate your YouTube game! Follow Jamar Diggs and Germeen Guillaume Explore J Diggs Media…
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Metrics & Chill - Predictable Growth for B2B
1 BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing) 54:09
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Play Later Play Later Lists Like LikedDatabox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for mental and behavioral health clinics. She discusses the use of tools like Databox for reporting, the transition to telehealth, the impact of AI on marketing, and the value of a collaborative industry approach in driving business growth and performance. Links: Follow Jennifer Explore Beacon Media + Marketing…
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Metrics & Chill - Predictable Growth for B2B
1 156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department) 55:50
55:50 Play Later Play Later Lists Like Liked55:50
Play Later Play Later Lists Like LikedDatabox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to estimate project impact, align your team with clear goals, and make data-driven decisions. Follow Alli Explore Hypothesis Department…
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