7 Keys to Selling New Construction with Alicia Cervera Sr. | EP. 105

Miami Real Estate Podcast

Today, we’re bringing back a special episode from our archives—Episode 16—in honor of a very special occasion. March 14, 2025, marks the 95th birthday of our company’s founder, the legendary Alicia Cervera Sr.

In this timeless episode, Alicia shares her 7 Keys to New Development Sales, insights that have shaped Miami’s real estate landscape for decades. But before we dive in, let me introduce the woman who truly needs no introduction.
Alicia Cervera Sr. is a Peruvian-American businesswoman, real estate broker, and philanthropist. As the founder and chairman of Cervera Real Estate, she’s played a pivotal role in shaping Miami’s skyline. Over the years, she’s worked alongside industry titans like Harry Helmsley and Jorge M. Pérez and has been compared to Julia Tuttle for her profound impact on the city’s development.

Her story is one of vision, resilience, and determination. From her early days in Peru to her arrival in Miami in the 1960s, she recognized the city’s potential long before it became the global hub it is today. She pioneered the model for new development sales and helped shape iconic projects like The Palace on Brickell, Apogee, St. Regis Bal Harbour, and Aston Martin Residences.

Known as the Grand Lady of Real Estate and the Queen of Brickell, Alicia’s contributions have been widely recognized—from a dedicated stretch of South Miami Avenue named in her honor to the South Florida Business Journal’s Lifetime Achievement Award. Miami’s skyline would not be what it is today without her vision. So, in celebration of her remarkable legacy, let’s revisit one of our most valuable episodes. Here are Alicia Cervera Sr.'s 7 Keys to Selling New Developments.

Guest: Alicia Cervera Sr.

Host: Omar De Windt

Producer: Veronica Paris