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ποΈ Episode 332 | Beyond Transactions: Unlocking Sustainable Growth & CLV with Deep Personalization
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This episode of MillenniumLive explores how leading retail brands are moving "Beyond Segmentation" to cultivate deep, lasting customer relationships. We're thrilled to be joined by Lara Compton, SVP of Global Marketing at SheerID, whose insights are transforming how retail brands approach personalization and customer engagement. Drawing from a recent roundtable at the Transformational CMO Assembly, Lara delves into personalization strategies that drive new acquisitions, foster loyalty, and maximize Customer Lifetime Value (CLV).
We'll discuss how brands are strategically orchestrating customer journeys with innovative, non-transactional initiatives. Discover the vital role of technology infrastructure and unique KPIs for measuring tangible impact on loyalty and CLV. Lara also addresses ethical considerations for data privacy while building trust and brand affinity.
Tune in to gain insights for enduring growth in a truly customer-centric era. Thanks for listening to another episode of MillenniumLive, where we bring you exclusive conversations with the most forward-thinking leaders transforming the digital enterprise.
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