216: The Truth About Lead Magnets (And Why Yours Aren't Working)

Million Dollar Breakthrough

"Why isn’t my email list growing when I’m giving away so many freebies?”
Here’s the truth: It’s not your content. It’s not even your audience. It’s your approach. If you're slapping the same lead magnet across LinkedIn, Instagram, and Pinterest without tweaking it for the platform, it’s no wonder you're hearing crickets.
In this episode, I’m breaking down why traditional freebies are burning out your audience, what’s actually working for me to grow my email list by hundreds daily and how to tailor your content based on the customer journey across different platforms.
This isn’t just theory, friend, it’s the exact strategy my team and I use to fill our funnels with buyers, not just subscribers. So if you're ready to ditch the old "PDF download and pray" strategy and finally start building an email list that converts... grab your coffee, hit play, and let’s get into it.
TIMESTAMPS:
00:00 – Why Freebies Aren’t Working Anymore
00:33 – The #1 Mistake You're Making with Lead Magnets
01:20 – The Real “Secret Sauce” Behind My Email List Growth
02:05 – Why Traditional Lead Magnets Stopped Performing
02:54 – How My Business Model Relies on Email
03:17 – My Strategy: Grow Without Fatiguing Your List
03:39 – What NOT to Do on LinkedIn (and What Actually Works)
04:14 – LinkedIn CTA That Converts
05:00 – Pro Tip: Tag Your Opt-In Sources
05:27 – How We Tailor Messaging Based on the Platform
06:12 – Instagram: What Kind of Content Works Here
06:57 – Using the Podcast in Your Funnel Strategy
07:27 – Pinterest: Why It Needs a Different Tactic
08:25 – What Works Best on Pinterest
09:27 – Reframing What a “Lead Magnet” Can Be
10:25 – Understanding Your Customer’s Journey
10:51 – Final Advice for Building a Magnetic Email List
11:28 – Join Me on Instagram & See You Next Week!
RESOURCES:
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