))
134 | Get Out of Your Own Way: Marketing Truths with Darby Days
Manage episode 486588922 series 3527009
Content provided by Rodric Lenhart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rodric Lenhart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Description: Rodric sits down with fractional CMO and marketing educator Darby Days for a high-energy, no-fluff conversation on what marketing really looks like in 2025. From overthinking campaigns to skipping the basics, they dive into how founders can stop spinning their wheels and start generating actual leads. If you’re still “hoping the phone rings,” this is your wake-up call.
💡 Topics covered:
- The truth about “modern marketing teams” (hint: it’s simpler than you think)
- Why most founders fail at marketing—and how to stop
- The number one mistake in lead generation (and how to fix it today)
- How Darby helps seven-figure business owners align messaging, brand, and backend
- Why “conversations create conversions”
- What’s actually working for custom home builders right now
🔗 Guest Links: Follow Darby on
Facebook → Darby Days
Instagram → @darbydays.co
Website → https://www.darbydays.ca/
Linkedin → Darby Rolfe
📣 Quote of the Episode:
“If you're not telling your story, who will?”
⏱️ Timestamps: 00:00 – Rodric’s intro & Darby joins the show
02:01 – What the heck is a fractional CMO?
06:14 – The truth about word-of-mouth businesses
09:32 – Modern marketing teams: lean, remote, effective
13:55 – The #1 place most founders get stuck in lead gen
17:42 – Rodric’s evolution in digital marketing
22:28 – Why you must start more conversations
25:01 – SEO vs. actual lead sources
29:00 – Getting real with your CRM and data
33:14 – The caveman brain and marketing calories
38:21 – Darby’s 3 top lessons for every business
44:03 – Listener Q&A: “What will your family be proud of in 3 years?”
47:29 – Darby’s question for the next guest
49:05 – Wrap-up and where to find Darby online
Resources:
Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.
As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.
Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.
Click the link, order your copy, and claim your listener-only bonuses today!
Together, let’s change lives—one trip at a time.
www.MillionDollarFlipFlops.com/book
**P.S.** Every book you buy gets us one step closer to sending 1,000,000 kids on life-changing adventures. Let’s make it happen!
135 episodes
Share
