))
138 | The Brand Video You Didn’t Know You Needed — with Emmy-Winner Mariana Henninger
Manage episode 489211679 series 3527009
Content provided by Rodric Lenhart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rodric Lenhart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Rodric sits down with Emmy Award–winning filmmaker and founder of BrandMagnetic, Mariana Henninger, to talk about the one video every entrepreneur should have. Mariana shares how her background in global documentary filmmaking led her to help business owners build trust and accelerate sales—by making themselves unforgettable.
They break down:
- Why top-of-funnel trust is broken—and how to fix it
- The 4 Trust Triggers that move cold leads to warm buyers
- Why “About Me” pages still matter—and how to do them right
- The psychology behind narrative transportation (and why it’s marketing gold)
- How to lead with emotion without losing authority
Whether you’re a builder, coach, or creative, this episode will reframe how you show up in your marketing—and why your story is your greatest asset.
🎯 Quote of the Episode:
“We don’t just want to resonate as peers—we want to resonate as the expert who gets them.” — Mariana Henninger
🎬 Watch Mariana’s Brand Video: brandmagnetic.com/mariana
📄 Grab the Cheat Sheet: brandmagnetic.com/cheatsheet
📲 Connect with Mariana
- Instagram: @brandmagnetic
- LinkedIn: Mariana Henninger
- Twitter: @thisismariana
⏱️ Timestamps:
00:00 - Intro & who is Mariana?
02:20 - The trust disconnect in today’s marketing
04:50 - From NBC to entrepreneurship: Mariana’s backstory
08:40 - The real reason most digital marketing doesn’t stick
13:20 - The 4 Trust Triggers
18:15 - How to create top-of-funnel connection that lasts
21:40 - StoryBrand vs Story Resonance
26:10 - Narrative Transportation: How to bypass objections
30:40 - Who BrandMagnetic serves (and who it doesn’t)
36:00 - Done-for-you vs DIY brand video options
39:40 - Why you can’t just be “relatable”—you need authority too
44:30 - Mariana’s cheat sheet & final takeaway
Resources:
Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.
As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.
Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.
Click the link, order your copy, and claim your listener-only bonuses today!
Together, let’s change lives—one trip at a time.
www.MillionDollarFlipFlops.com/book
**P.S.** Every book you buy gets us one step closer to sending 1,000,000 kids on life-changing adventures. Let’s make it happen!
148 episodes
Share
