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Why Outsourcing Your Marketing May Be A Bad Idea

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Manage episode 486747485 series 3497982
Content provided by Julie Chenell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Chenell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Let’s talk about why you shouldn’t be that founder who’s scrambling to “just hire a CMO” when your business is still finding its footing. I share a story about the time I helped build a program for CEOs and marketing directors—only to realize later that outsourcing your entire marketing before you’ve proven your funnel is a recipe for chaos. I’ve been at both ends of the spectrum—building my own company’s marketing at $4 M/year and stepping into the CMO role at ClickFunnels when they were pushing $100 M—and I’ve seen firsthand how handing off vision too soon can cost you more than money.
  continue reading

65 episodes

Artwork
iconShare
 
Manage episode 486747485 series 3497982
Content provided by Julie Chenell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Chenell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Let’s talk about why you shouldn’t be that founder who’s scrambling to “just hire a CMO” when your business is still finding its footing. I share a story about the time I helped build a program for CEOs and marketing directors—only to realize later that outsourcing your entire marketing before you’ve proven your funnel is a recipe for chaos. I’ve been at both ends of the spectrum—building my own company’s marketing at $4 M/year and stepping into the CMO role at ClickFunnels when they were pushing $100 M—and I’ve seen firsthand how handing off vision too soon can cost you more than money.
  continue reading

65 episodes

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