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How a Simple Solution for Bedding Led to Multi-Million Dollar Business Success With Betsy Mikesell (MU Classic)
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#471 What if solving just one basic problem was the key to a multi-million dollar business? Well, for Betsy Mikesell, it was! In this episode, host Kirsten Tyrrel interviews Betsy on her incredible journey as co-founder of Beddy's and how she transformed an everyday frustration around making her kids' bunk beds into a thriving company. Betsy shares her story of how a simple idea grew into a successful product, overcoming challenges, and scaling her business from a hobby to a household name. Whether you're an aspiring entrepreneur or just love a good success story, this episode is packed with insights on turning problems into opportunities. Tune in to hear how you can do the same!
(Original Air Date - 8/28/24)
What we discuss with Betsy:
+ The journey to founding Beddy's
+ Confidence and persistence in entrepreneurship
+ Overcoming funding and manufacturing challenges
+ Early success with influencer marketing
+ Expanding product line based on customer feedback
+ Scaling challenges and reinvestment strategies
+ Stepping back from the business
+ Impact on family life and children's involvement
+ Importance of gratitude and positivity in business
Thank you, Betsy!
Check out Beddy's at Beddys.com.
Connect with Betsy on Instagram!
Follow Beddy's on Instagram!
Watch the video podcast of this episode!
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