B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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248 - How to Run Marketing Experiments With Dennis Behrman
MP3•Episode home
Manage episode 380192839 series 1590822
Content provided by Jordan Scheltgen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan Scheltgen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode we sit with Dennis Behrman, VP of Marketing at One Model, to talk about his 25-year career in marketing and the lessons he's learned along the way. We specifically get into how he approaches, runs, and validates marketing experiments.Check One Model here: https://www.onemodel.co/Dennis' LinkedIn: https://www.linkedin.com/in/dennisbehrman/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social me...
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303 episodes
MP3•Episode home
Manage episode 380192839 series 1590822
Content provided by Jordan Scheltgen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jordan Scheltgen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode we sit with Dennis Behrman, VP of Marketing at One Model, to talk about his 25-year career in marketing and the lessons he's learned along the way. We specifically get into how he approaches, runs, and validates marketing experiments.Check One Model here: https://www.onemodel.co/Dennis' LinkedIn: https://www.linkedin.com/in/dennisbehrman/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social me...
…
continue reading
303 episodes
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