Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
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Content provided by Raphael Paulin-Daigle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Raphael Paulin-Daigle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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A Genius Step-By-Step Facebook Ad Strategy to Grow DTC Companies - With Nik Sharma
Manage episode 313549679 series 3275572
Content provided by Raphael Paulin-Daigle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Raphael Paulin-Daigle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Nik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands. Nik also led DTC ecommerce at VaynerMedia, and worked with brands to build audiences, such as Complex Media, Bustle Media Group, Refinery29, and others. In this episode, he shares step-by-step an online ad strategy that helped Hint Water become a $100M business, along with tips and tricks, mistakes to avoid, and examples that will help you apply this strategy to your ecommerce business too.
55 episodes
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Manage episode 313549679 series 3275572
Content provided by Raphael Paulin-Daigle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Raphael Paulin-Daigle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Nik Sharma was Director of DTC at Hint water, the fastest-growing non-alcoholic beverage brand. Within 1 year of Nik joining, Hint was named one of 'IAB's 250 Direct Brands To Watch for 2018', an award given to the fastest-growing DTC brands. Nik also led DTC ecommerce at VaynerMedia, and worked with brands to build audiences, such as Complex Media, Bustle Media Group, Refinery29, and others. In this episode, he shares step-by-step an online ad strategy that helped Hint Water become a $100M business, along with tips and tricks, mistakes to avoid, and examples that will help you apply this strategy to your ecommerce business too.
55 episodes
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Similar to Minds of Ecommerce
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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