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1 Living Fully with Ulcerative Colitis feat. Sunny Anderson 28:16
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LikedCooking show host Sunny Anderson was only nineteen when she was diagnosed with ulcerative colitis, a form of Inflammatory Bowel Disease. But as Sunny puts it, "it sure as heck didn't pick the weak one!" Alongside board certified gastroenterologist Dr. Aja McCutchen, our guests discuss how this disease specifically affects women and Sunny shares her experience of living loud and proud with UC. If you've been recently diagnosed, this candid and informative discussion is an excellent starting place as you begin to navigate a life with UC. Resources : ThisIsLivingWithUC.com Note : This podcast is provided for educational purposes only and is not meant to replace discussions with a healthcare provider. Please speak with your healthcare provider regarding any health questions. The opinions expressed in this podcast are the opinions of the individuals recorded and are not necessarily opinions endorsed by Pfizer. Guests in this podcast were compensated for their time. This podcast is only intended for residents of the United States. _______________ Women's Health is your destination for compelling, stand-out series that touch on all aspects of women's health. While each series may focus on a different topic, they're united in their commitment to candid conversations that destigmatize women's health issues and highlight real life people. Learn more about each series featured below: menopause: unmuted is honest, hopeful, life-affirming, and features real women talking candidly about their menopause, and its impact on relationships, friends, family, and work. Each episode shares deeply personal accounts of the different emotional and physical symptoms experienced. Our host, leading women’s health expert Dr. Mary Jane Minkin, provides an expert perspective, busting myths and offering evidence-based information. These podcasts are not designed to provide medical advice or promote or recommend any treatment option. This podcast feed is powered by Pfizer. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.…
Under-utilized Growth Opportunities, Selling on Amazon, and SMS Marketing with Andrew Youderian of eCommerceFuel
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1 Newton’s Proven Playbook for Influencer Marketing Success With Aaron Zagha 18:41
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Play Later Play Later Lists Like LikedAaron Zagha is the Chief Marketing Officer at Newton Baby, a company specializing in innovative, science-backed sleep products for babies and families. With a professional background in corporate finance and a data-driven marketing approach, Aaron oversees the brand’s marketing strategy, branding, and growth. He previously led international ecommerce operations for Teleflora. Under his leadership, Newton Baby collected over two million pounds of ocean-bound plastic and grew the brand through impactful influencer marketing. In this episode… Influencer marketing is one of the fastest-growing channels for ecommerce brands, but too often it leaves marketers questioning what truly drives results. Should success be measured by likes, reach, or sales? And how can companies ensure their investments in creators generate sustainable growth instead of vanity metrics? According to Aaron Zagha, a seasoned marketing leader with a background in finance and analytics, the answer lies in tracking every possible data point and treating influencer marketing like a performance channel. He highlights the use of unique codes, post-purchase surveys, and custom signups to attribute revenue back to specific creators. This level of tracking ensures brands can identify which partnerships drive actual conversions and which don’t. Aaron also stresses the importance of frequency aligned with customer journeys, diversifying influencer portfolios, and vetting for brand safety. These practices not only optimize budgets but also protect credibility and drive long-term results. In this episode of the Minds of Ecommerce , Raphael Paulin-Daigle interviews Aaron Zagha, CMO at Newton, about building measurable and scalable influencer marketing programs. Aaron shares why tracking attribution is critical, how to balance micro and macro creators, and the role of frequency in customer journeys. He also explores agency partnerships, brand safety vetting, and why credibility outshines influencer categories.…
1 Scaling Restricted Products With AppLovin: Lessons From cbdMD With Wade Brown 19:23
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Play Later Play Later Lists Like LikedWade Brown is the Vice President of Marketing at cbdMD, a publicly traded company known for its CBD and cannabis product lines. He is a seasoned executive with expertise across ecommerce, B2B and B2C channels, digital advertising, and strategic partnerships. Wade has led marketing for restricted product categories, including CBD, THC beverages, firearms, and tactical gear, with leadership roles at SupplyKick, Inc Authority, NatureWise, among others. At cbdMD, he drives customer acquisition and creative ad strategies, spearheading the launch of the Herbal Oasis infused beverage line and securing distribution with major retailers like Total Wine. In this episode… When the usual ad channels become crowded, expensive, or off-limits, many brands can get stuck with limited growth options. For companies in restricted categories, the challenge is even greater: How do you reach high-quality customers while staying compliant and profitable? Could a lesser-known platform like AppLovin be the untapped opportunity these brands need? According to Wade Brown, a seasoned marketing leader with deep expertise in restricted product categories, AppLovin has become one of the most reliable top-of-funnel acquisition channels. He highlights that the platform delivers trackable, high-quality traffic, often outperforming Meta and TikTok. The key, Wade explains, is repurposing proven creatives like UGC videos while also testing interactive HTML ads that offer richer engagement. By treating AppLovin as a funnel starter rather than expecting immediate conversions, brands can nurture audiences more effectively and expand reach into new markets. This strategic approach helps restricted brands capture authentic traffic and build sustainable campaigns. In this episode of the Minds of Ecommerce , Raphael Paulin-Daigle interviews Wade Brown, VP of Marketing at cbdMD, about how AppLovin helps restricted brands scale customer acquisition. Wade discusses the advantages of HTML ads, how to repurpose winning creatives, and the importance of patience in testing. He also shares insights into funnel measurement, traffic quality, and common mistakes marketers make when evaluating new platforms.…
1 Building a Global Snack Brand Through Retail First With Hassan Alireza of The Daily Crave 21:18
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Play Later Play Later Lists Like LikedHassan Alireza is the Founder and CEO of The Daily Crave, a California-based snack company that crafts better‑for‑you, non‑GMO, wholesome snacks sold worldwide. He launched the business in May 2012 with Veggie Chips and Sticks, which quickly gained traction in national retail chains. Under his leadership, the brand has expanded its lineup to include award-winning quinoa chips and, more recently, Crunchy Fries To-Go, which are made from high-quality non-GMO potatoes and are both gluten-free and kosher. Hassan’s vision focuses on delivering snacks that are delicious, crunchy, flavorful, and made with clean ingredients that offer nutritional value. In this episode… Many brands assume that direct-to-consumer sales is the only way to scale in today’s digital-first marketplace. But can leaning too heavily on DTC actually weaken your growth and profitability? Could retail partnerships and smart channel strategy be the real key to building a sustainable brand? According to Hassan Alireza, a retail and food distribution veteran, retail has always been the most reliable engine for long-term growth. He highlights that snacks are expensive to ship directly, often eroding margins and forcing smaller brands to burn cash. By leveraging established distributors and platforms like Amazon Vendor Central, he maintains efficiency and avoids costly logistics pitfalls. The result is steady expansion without sacrificing financial health. He emphasizes that scaling should be about playing to your strengths, using ecommerce as a marketing tool, and protecting profitability through balancing channel strategies. In this episode of Minds of Ecommerce , Raphael Paulin-Daigle interviews Hassan Alireza, Founder and CEO of The Daily Crave, about why retail still wins over DTC. They discuss the challenges of shipping snacks directly to consumers, the importance of leveraging Amazon without losing control of pricing, and how innovative product launches help attract new customers. Hassan also shares insights on relaunching with Amazon Seller Central and other fresh marketing strategies.…
1 The Conversion Optimization Strategy No One Talks About With Raphael Paulin-Daigle 28:04
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Play Later Play Later Lists Like LikedRaphael Paulin-Daigle is the Founder and CEO of SplitBase, a conversion optimization agency specializing in luxury, lifestyle, and fashion ecommerce brands. Since 2015, he has helped companies like Dr. Squatch, Hyperice, Amika, Kiehl’s, NYX Cosmetics, and YSL Beauty generate millions in additional revenue while preserving brand integrity. Known for creating the 3P’s methodology and the Testing Trifecta, Raphael combines analytics, qualitative research, and A/B testing to align growth with brand value. A TEDx speaker and the host of the Minds of Ecommerce podcast, he shares strategies that challenge traditional CRO best practices and fuel sustainable growth. In this episode… Ecommerce brands often face a tough dilemma: Increase conversions quickly or protect brand equity for the long term. Traditional CRO tactics, such as countdown timers, fake scarcity, and aggressive pop-ups, may drive short-term sales but can erode trust and tarnish a premium brand. How can companies grow revenue without sacrificing their identity and customer perception? Raphael Paulin-Daigle, a conversion optimization expert, shares his 3P’s methodology — Patterns, Perception, and Proof — as a framework for driving growth while strengthening brand value. Raphael explains how to analyze behavioral and voice patterns, build trust through clear positioning and compelling narratives, and validate strategies through smart testing. By approaching optimization holistically, he shows how brands can increase conversions and revenue while maintaining the premium appeal their customers expect. In this episode of Minds of Ecommerce , Raphael Paulin-Daigle, Founder and CEO of SplitBase, breaks down how to scale conversions without weakening brand equity. Raphael discusses the flaws of traditional CRO tactics, why positioning and trust drive long-term growth and the importance of testing offers, pathways, and customer experiences. He also shares a case study on Hyperice’s $900K monthly revenue increase while preserving brand integrity.…
1 Authentic Storytelling in Ecommerce: Lessons From recteq’s Marketing Playbook With Judd Pratt-Heaney 18:41
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Play Later Play Later Lists Like LikedJudd Pratt-Heaney is the VP of Marketing and Ecommerce at recteq, a leading pellet grill and barbecue lifestyle brand known for its innovative, durable wood pellet grills and strong community focus. With over two decades of experience in marketing leadership, Judd held senior roles at Reckitt Benckiser, HARMAN International, and WWE, working across brand management, global communications, sponsorship strategy, and integrated marketing. At recteq, Judd directs both content and performance marketing, using storytelling to build community and drive ecommerce across the grill and outdoor lifestyle space. In this episode… Many brands aim to build community and authenticity, but end up relying on buzzwords and performative content that fail to resonate. In the crowded ecommerce space, how can companies foster a genuine connection with their audience — one that scales, drives loyalty, and still sells products? Judd Pratt-Heaney, a marketing and ecommerce leader, breaks down how brands can build real communities through content that feels personal, messy, and true to the customer experience. Judd emphasizes the importance of user-generated content, live video, and direct engagement with fans as key drivers of trust and growth. He advises marketers to favor function over polish, listen to their community for content cues, and embrace a three-pronged approach: reflecting the customer’s voice, jumping on trending moments, and creating unique ideas that push the brand forward. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Judd Pratt-Heaney, VP of Marketing and Ecommerce at recteq, about scaling community through authentic storytelling. Judd shares how messy, unslick content builds stronger engagement, how to balance product and promotion, and why direct feedback loops with customers create lasting brand value.…
1 How MUD/WTR Created Emotional Resonance in a Saturated Market With Shane Heath 19:58
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Play Later Play Later Lists Like LikedShane Heath is the Co-founder and CEO of MUD/WTR, which produces coffee alternative beverages designed to provide natural energy and focus. Under Shane's leadership, MUD/WTR has gained significant recognition for its unique branding, evolving into a popular choice among consumers seeking healthier alternatives to traditional caffeinated drinks. Shane's background in design and his ability to create a compelling brand narrative have been pivotal in MUD/WTR’s success. In this episode… Most brands don’t fail because they’re bad — they fail because no one cares. In a saturated ecommerce landscape, it's not enough to be liked; you need to evoke a strong reaction. How do you build a brand that cuts through indifference and resonates with people? Shane Heath, a designer and entrepreneur, explains how to use branding and positioning to eliminate consumer indifference. Shane emphasizes the importance of building a brand with a clear voice, personality, and worldview. He suggests treating every customer touchpoint — from packaging to transactional emails — as an opportunity to express your brand’s identity. Rather than striving to appeal to everyone, Shane recommends creating something unique, even polarizing, to spark curiosity and emotional connection. In this episode of Minds of Ecommerce , Raphael Paulin-Daigle interviews Shane Heath, Co-founder and CEO of MUD/WTR, about building brands that demand attention. Shane shares how authenticity drives emotional resonance, how to use brand voice as a filter for every decision, and why world-building is more important than flashy tactics.…
1 How BYLT Grew Customer Loyalty and LTV Using a Custom Shopping App With Ryan Groh 19:35
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Play Later Play Later Lists Like LikedRyan Groh is the Associate Director of Ecommerce at BYLT Basics, a California-based premium apparel brand. With over seven years of experience in ecommerce and digital merchandising, Ryan has led initiatives that have significantly increased online revenue and improved customer experience through personalization and streamlined checkout processes. He played a pivotal role in BYLT's migration to Shopify's Hydrogen framework, enhancing site performance and enabling seamless omnichannel operations. Before his current role, Ryan was the Ecommerce Manager at Absolute Merch Inc. In this episode… Brands often wonder whether building a mobile app is worth the investment when a responsive mobile site already exists. The decision is particularly tricky for ecommerce companies trying to boost loyalty, retention, and customer lifetime value without overwhelming their tech teams. How can businesses know if an app will genuinely enhance the customer journey and deliver measurable ROI? Ryan Groh, an expert in ecommerce and digital merchandising, shares how his team approached the mobile app question by focusing on their most loyal customers. Ryan explains that an app can provide a more curated, frictionless experience for high-value buyers — especially those already engaged via SMS or email. He recommends identifying segments with high purchase frequency or cart value, using exclusive in-app promotions, and ensuring tech integrations support a seamless UX. For Ryan, app-driven ecommerce growth hinges on choosing the right platform vendor, personalizing content, and building app-based features that align with the brand’s LTV strategy. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Ryan Groh, Associate Director of Ecommerce at BYLT Basics, about scaling loyalty and retention through mobile apps. Ryan dives into how push notifications outperform traditional channels, how to evaluate whether your brand is a good fit for an app, and the value of a headless CMS in crafting seamless user experiences.…
1 The Secret to Subscription-Only Success in the DTC Wellness Space With Adam Gillman 19:35
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Play Later Play Later Lists Like LikedAdam Gillman is the Co‑founder and President of Hiya Health, a children’s wellness company that reimagines kids’ vitamins by delivering sugar‑free, transparency‑focused nutrition through clean, science‑backed products. A seasoned entrepreneur, Adam has built and scaled consumer‑facing businesses in health and fitness, including CycleHouse. Motivated by his experience as a father, he teamed up with Darren Litt to disrupt the gummy vitamin market, creating Hiya’s signature chewables using real food ingredients and recycling‑minded packaging. Under his leadership, Hiya has grown into a fast‑scaling, subscription‑based brand that drew the attention of USANA, which acquired a controlling stake in late 2024. In this episode… Many brands invest heavily in influencer marketing, yet few see consistent, scalable growth. Despite having access to creators and content, campaigns may fall short due to misaligned messaging, lack of authenticity, or a focus on short-term wins. How do you build a long-term influencer strategy that converts and drives sustainable revenue? Adam Gillman, an expert in DTC growth strategy, shares how his team scaled a wellness brand by rejecting surface-level influencer tactics and instead focusing on creator relationships rooted in trust, relevance, and storytelling. Adam emphasizes selecting influencers not by follower count but by credibility with niche audiences, especially in sensitive markets like children’s wellness. He advises brands to set clear creative guardrails while allowing influencers freedom in tone and delivery and to always tie campaigns to measurable, ROI-driven offers. By prioritizing authentic partnerships over ad placements and building a strong subscription model, Adam reveals a playbook for long-term customer retention and predictable growth. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Adam Gillman, Co-Founder and President of Hiya Health, about scaling with influencer-led marketing. Adam shares how authenticity outperforms reach, why UGC isn’t always effective on-site, and how a subscription-only model lessened Hiya’s market risk. Other highlights include creator compliance strategies, performance-focused partnerships, and long-term brand loyalty.…
1 How To Grow Ecommerce Sales Through Lifestyle Marketing With Abby Fallacaro 20:05
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Play Later Play Later Lists Like LikedAbby Fallacaro is the Senior Manager of Ecommerce at Edie Parker and Flower by Edie Parker, leading female-founded and operated lifestyle brands. With extensive experience in ecommerce management, she leads digital strategy and ecommerce operations for both brands, overseeing online sales, customer experience, and digital marketing initiatives. Abby has been instrumental in integrating lifestyle branding with product offerings, ensuring cohesive brand experiences across digital platforms. Before Edie Parker, she held various roles at Lewis, including Operations Manager, Ecommerce Manager, and Head of Ecommerce. In this episode… Marketing in regulated industries often presents unique challenges. With limited avenues for digital promotion, brands can struggle to maintain visibility and connect with their target audience. How can companies grow and scale their presence while working within these constraints? Ecommerce expert Abby Fallacaro has helped build a lifestyle brand that resonates with its audience. She emphasizes the importance of understanding and nurturing a community that aligns with the brand’s values. Abby also recommends focusing on authentic marketing tactics such as activation events and leveraging organic word-of-mouth marketing, even in a space with strict advertising regulations. Combining customer bases across various product lines can help bolster growth, and leveraging content strategies like blogging and social media can increase engagement and drive sales. In this episode of Minds of Ecommerce , Raphael Paulin-Daigle interviews Abby Fallacaro, Senior Manager of Ecommerce at Edie Parker and Flower by Edie Parker, about growing a brand in a highly regulated space. Abby discusses the importance of building a lifestyle brand, the challenge of cross-promoting various product lines, and how activation events can drive community engagement.…
1 How John’s Crazy Socks Built a Mission-Driven Brand That’s Spreading Happiness Globally 22:02
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Play Later Play Later Lists Like LikedMark X. Cronin is the Co-founder of John’s Crazy Socks, a social enterprise he launched in 2016 with his son, John, who has Down syndrome, to spread happiness and champion inclusive employment. With a background in public service and healthcare innovation, Mark previously served as Director of Medicaid Health Services in New York City and held executive roles in healthcare management firms. He advocates for people with differing abilities, frequently speaking at organizations like the United Nations and the US Congress. Under Mark and John’s leadership, John’s Crazy Socks has fulfilled over two million orders, employs a diverse workforce, and has donated over $800,000 to charities supporting disability inclusion. John Cronin is the Co-founder and Chief Happiness Officer of John’s Crazy Socks, a social enterprise that spreads joy through colorful socks. Born in 1996 and diagnosed with Down syndrome, John has become a prominent advocate for people with differing abilities, delivering TEDx talks and speaking at the United Nations and US Congress. He made history in 2019 as the first person with Down syndrome to win the Ernst & Young Entrepreneur of the Year Award. In this episode… Many ecommerce brands struggle to differentiate themselves in a crowded market where products alone rarely inspire customer loyalty. While some attempt to use charitable initiatives or mission statements, these often come off as superficial or gimmicky. How can a brand authentically integrate purpose into its business model in a way that drives growth and builds genuine connections? Social entrepreneur Mark X. Cronin and his co-founder son, John Cronin, share how building a mission-driven company rooted in inclusion and authenticity can create deep customer loyalty and sustainable impact. Mark, an advocate for people with differing abilities, and John, a passionate co-founder with Down syndrome, explain how their values inform every aspect of the business — from customer service to charitable giving. They advise business owners to start by uncovering their “why,” embed values into daily operations, and involve their team and customers in the mission. Mark also emphasizes the importance of making personal touches and staying true to your identity, even when facing criticism. In this episode of Minds of Ecommerce , Raphael Paulin-Daigle interviews Mark X. Cronin and John Cronin, Co-founders of John’s Crazy Socks, about building a purpose-first ecommerce brand. Mark and John delve into how personal touches drive customer loyalty, how purpose attracts like-minded employees, and why consistency is key to authentic branding. They also provide insights into social enterprise structures, inclusive hiring, and evolving company values.…
1 Inside Serenity Kids’ Affiliate Podcast Strategy: Driving Evergreen Sales With Joe Carr 24:06
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Play Later Play Later Lists Like LikedJoe Carr is the Co-founder and President of Serenity Kids, an Austin-based baby food company dedicated to providing nutrient-dense, ethically sourced products for children. Alongside his wife and co-founder, Serenity Carr, Joe launched Serenity Kids in 2018 to revolutionize children's nutrition and empower future generations. With a background in youth services, nonprofit leadership, and life coaching, Joe brings a passion for child development and social impact to his role. He is also an autism advocate serving on the Advisory Board for the Autism Hope Alliance and is active in men's personal development through the ManKind Project. In this episode… Many DTC brands struggle to stand out in crowded markets while keeping customer acquisition costs under control. Traditional paid ads are expensive and short-lived, while organic strategies often take too long to show results. How can founders create authentic connections with customers and drive scalable growth without burning through the budget? Joe Carr, a founder with deep expertise in e-commerce and early childhood nutrition, shares how leveraging guest podcast appearances can create evergreen traffic and boost conversions. Joe explains how being a subject matter expert, identifying niche white space in podcast content, and offering compelling affiliate incentives helped lower CAC and build lasting credibility. He also highlights the importance of understanding the customer journey and offers tips for crafting messaging that educates and connects, not just sells. In this episode of Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Joe Carr, Co-founder and President of Serenity Kids, about how guest podcasting fuels long-term DTC growth. Joe discusses why unpaid promotions outperform traditional ads, how his team crafts affiliate offers, and how authenticity builds trust with parents. He also shares insights on launching his podcast, identifying topic white space, and positioning non-founder voices as brand advocates.…
1 Why Organic Social Still Works (And How Brevitē Uses It To Drive Sales) With Dylan Kim 21:49
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Play Later Play Later Lists Like LikedDylan Kim is the Co-founder and Head of Marketing at Brevitē, a DTC backpack brand for creators, photographers, and commuters. Founded in 2014 by Dylan and his brothers, Brevitē creates premium everyday bags that fit both camera gear and daily essentials. Under Dylan's marketing leadership, the brand has cultivated a substantial social media following, notably achieving over 2.5 million followers across platforms like TikTok, YouTube, and Instagram. Dylan has also been recognized on Forbes' 30 Under 30 list in the retail and ecommerce category. In this episode… Despite the promise of social media virality, sustaining growth through unpaid content remains elusive for many ecommerce brands. Brevitē, a DTC backpack brand, has cracked the code, amassing a staggering 2.5 million followers across various platforms. What unique strategies did they employ to harness the power of organic social media and navigate challenges like rising acquisition costs? The Co-founder of Brevitē, Dylan Kim, a seasoned marketing strategist with a proven track record in scaling consumer brands, outlines how his team leveraged short-form video to scale a DTC brand’s social audience to over 2.5 million. Dylan emphasizes starting with a brand-led strategy rather than delegating social media to entry-level staff, ensuring content reflects the company’s core message. He recommends consistent experimentation with a learning mindset, using tools like GA4 and post-purchase surveys to evaluate performance. Balancing content variety with purposeful iteration — rather than chasing trends or volume for its own sake — can help you engage your target audience. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Dylan Kim, Co-founder and Head of Marketing for Brevitē, about building a massive organic social presence. Dylan discusses using TikTok to spark viral growth, creating data-backed video strategies, and integrating brand storytelling into short-form content. He also explores attribution tools, platform-specific insights, and the importance of learning from every post.…
1 Scaling a Technical Ecommerce Brand Through Automation and a Lean Team With John Ibbetson 18:57
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Play Later Play Later Lists Like LikedJohn Ibbetson is the CEO of trueCABLE, a company specializing in low-voltage and fiber optic products. Under his leadership, trueCABLE has developed a comprehensive end-to-end solution, emphasizing reliability and customer support. With a background in business development, John previously held sales and account management roles at Distributor Wire & Cable, Bortek Industries, Inc., and Omni Cable. In this episode… Managing growth while keeping operations lean is one of the toughest challenges for scaling ecommerce companies. As teams expand, so do inefficiencies, repetitive tasks, and customer support burdens. How can brands streamline their operations without compromising customer experience or team agility? John Ibbetson, an ecommerce automation expert, shares how he tackled these issues by prioritizing intelligent automation from the beginning. John automated order entry through ERP integrations, which allowed his team to stay small and focus on strategic growth initiatives. He emphasizes using customer feedback to guide automation decisions, especially in areas like returns and content support. John also discusses how building a rich library of educational content not only reduces support tickets but also strengthens brand trust. He warns, however, that automation must be balanced with accuracy and authenticity — particularly when content is technical and customer-facing. In this episode of Minds of Ecommerce , Raphael Paulin-Daigle interviews John Ibbetson, CEO of trueCABLE, about leveraging automation for strategic growth. John explains why automation is a business multiplier, reflects on failed automation experiments, and shares insights on building educational content, optimizing the customer journey, and staying lean.…
1 Scaling Sentimental Value in Ecommerce: Vincero’s Personalization Playbook With Sean Agatep 21:15
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Play Later Play Later Lists Like LikedSean Agatep is the Co‑founder and Chief Operating Officer at Vincero Collective, a men’s accessories brand specializing in premium watches and jewelry that blend style with personalization. Drawing on an early experience in manufacturing and sourcing in China, Sean leads Vincero’s operations, including product development, logistics, and customer experience. Under his leadership, the company has emphasized personalized craftsmanship while building strong repeat-purchase loyalty and serving nearly 700,000 customers since 2014. In this episode… Ecommerce brands face the challenge of adding personalization without compromising operational efficiency or brand integrity. While customization can increase emotional connection and repeat purchases, it often introduces logistical and cost challenges that are difficult to justify without a clear ROI. How can a brand offer personalization in a scalable, meaningful way without compromising product experience or profitability? Sean Agatep, an expert in ecommerce operations and product development, shares how his team validated demand for engraving through attachment rates on gift add-ons before making significant investments. Sean emphasizes starting small and testing personalization in-house before scaling with the right third-party logistics partner to handle fulfillment complexity. He also highlights the importance of sentimentality in product design, citing examples like birthstone pendants for new dads and custom messaging to elevate the gifting experience. For Sean, successful personalization is rooted not in gimmicks, but in thoughtful customer signals, lean testing, and long-term brand alignment. In this episode of the Minds of Ecommerce , Raphael Paulin-Daigle interviews Sean Agatep, Co-founder and COO at Vincero Collective, about building a scalable personalization strategy. Sean discusses validating demand with low-risk tests, building custom infrastructure for engraving, and designing meaningful gift experiences. He also touches on branding pitfalls, key logistics challenges, and how personalization impacts packaging and messaging.…
1 From Awareness to Consideration: How Onewheel Boosted Conversions by 65% With Eric del Valle 21:37
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Play Later Play Later Lists Like LikedEric del Valle is the Director of Ecommerce at Onewheel, a self-balancing electric skateboard brand developed by Future Motion. With a background that includes experience at Google and various DTC startups, Eric leverages behavioral psychology to enhance customer acquisition and user experience strategies. Under his leadership, Onewheel has grown significantly by transitioning marketing efforts from mere awareness to deeper customer consideration. In this episode… Many brands struggle when their once-thriving marketing tactics hit a wall, leaving them wondering how to sustain growth in a shifting market. How do you take customers beyond simple awareness and move them into true consideration — especially when your product comes with a high price tag and a niche appeal? The challenge lies in breaking through audience assumptions and reshaping brand perceptions to tap into a wider, more willing customer base. Eric del Valle, an expert in ecommerce and behavioral psychology, shares how his team overcame these hurdles by focusing on authentic user stories and deep customer research. Eric highlights how Onewheel identified an unexpected core demographic, leveraged emotional testimonials, and restructured marketing to focus on relatability over features. By employing strategies like reducing product price points, simplifying purchase bundles, and removing unnecessary micro-decisions in the funnel, niche brands can make it easier for hesitant buyers to commit. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Eric del Valle, Director of Ecommerce at Onewheel, about transforming marketing strategies for lasting growth. Eric discusses customer-driven marketing, price point adjustments, and optimizing the buyer journey. He also delves into overcoming audience misconceptions, leveraging authentic stories, and removing decision fatigue to boost conversions.…
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Minds of Ecommerce
1 How Bison Coolers Drives Explosive Ecommerce Growth With Limited Edition Products With Mike Lewis 21:21
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Play Later Play Later Lists Like LikedMike Lewis is the Vice President of Bison Coolers, a family-owned outdoor gear company based in Fort Worth, Texas. Since joining the company in 2022, he has spearheaded initiatives emphasizing American craftsmanship and innovation, including launching the Bison Trax Wheel System for enhanced cooler mobility. With a background in ecommerce and DTC strategies, Mike has been instrumental in driving the brand's growth and expanding its market presence. His leadership continues to shape Bison Coolers' commitment to quality and customer satisfaction. In this episode… In the crowded and competitive world of ecommerce, how can brands stand out, keep customers engaged, and acquire new buyers without burning through massive ad budgets? Many businesses struggle to balance product innovation with operational risks, often hesitating to launch new products for fear they won’t sell. Learn the strategy that enabled a brand to test, adapt, and scale without jeopardizing core operations. Mike Lewis, an expert in ecommerce growth and DTC strategy, shares how his team uses limited edition product drops and seasonal releases to drive customer acquisition and retention. Mike explains the importance of testing small product batches, using data and customer reactions to identify winners, and continuously iterating based on performance. He emphasizes the need to “fail fast,” leverage emotional buying triggers, align cross-functional teams, and stay nimble with ad budgets to maximize return and lifetime value. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Mike Lewis, Vice President of Bison Coolers, about using limited edition products to fuel growth. Mike shares insights on leveraging Facebook ads, managing inventory challenges, and educating leadership teams on marketing metrics. Tune in for insights on balancing corporate sales, navigating algorithm changes, and building long-term customer value.…
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Minds of Ecommerce
1 Recycling, Retail, and Rapid Pivots: The RAREFORM Growth Playbook With Alec Avedissian 18:48
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Play Later Play Later Lists Like LikedAlec Avedissian is the Co-founder and CEO of RAREFORM, an innovative brand that recycles vinyl billboards into one-of-a-kind bags, backpacks, and accessories. With over a decade of experience in entrepreneurship, Alec has led RAREFORM from its roots as a surf bag company to a thriving eight-figure ecommerce business, recycling 80% of billboard materials in the US. He is passionate about sustainability, creative product design, and building purpose-driven brands that adapt to market needs. In this episode… Pivoting too late can be fatal, and moving too fast can derail a growing brand. For ecommerce founders, knowing when and how to shift product lines or business models is a constant challenge — especially at scale. How can established brands embrace strategic pivots without alienating customers or sacrificing momentum? For Alec Avedissian, an expert in sustainable product development and vertical brand growth, tuning into market signals helped RAREFORM drive major strategic decisions. Alec explains that rather than forcing underperforming products to work, brands must lean into data, customer behavior, and gut instinct to identify scalable opportunities. He also reveals how building multiple business segments — including B2C, B2B, and recycling services — enabled the brand’s diversification and resilience. Product iterations, he emphasizes, should be informed by timeless design trends while remaining flexible to let go of what doesn’t work. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Alec Avedissian, Co-founder and CEO of RAREFORM, about the art of timely pivots in ecommerce. Alec discusses how diversifying revenue streams sustains growth, the importance of knowing when to abandon a product, and why timeless design outweighs trend-chasing. He also delves into gut instinct in leadership, business evolution over revolution, and the lessons he’d apply if starting over.…
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Minds of Ecommerce
1 How Team Alignment and Founder-Led Marketing Fueled FiftyFlowers’ Explosive Growth With Liza Roeser 19:31
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Play Later Play Later Lists Like LikedLiza Roeser is the Founder and CEO of FiftyFlowers, an innovative online floral retailer that delivers farm-fresh flowers directly to customers across the US. Her journey began in the early 1990s with the Peace Corps in Ecuador, where she developed a passion for the floral industry and later spent over a decade building relationships with sustainable farms worldwide. Under her leadership, FiftyFlowers has grown into a multimillion-dollar business with over a million orders delivered. A serial entrepreneur, Liza also founded Flower Fix, Farm Exports, Inc., and The Flower CEO, where she shares insights on entrepreneurship, ecommerce, and the floral industry. In this episode… Hiring the right people is hard — keeping them in the right roles as your company scales is even harder. When a business evolves from startup to eight and nine figures, the team that got you there might not be the team to take you further. How do you reassess your structure without disrupting momentum or compromising your culture? Liza Roeser, a leader in the floral ecommerce space, offers hard-won lessons on navigating team restructuring during rapid growth. Liza emphasizes the power of the “right people, right seats” philosophy from Jim Collins and how using tools like the Entrepreneurial Operating System (EOS) framework and the GWC analysis can help leaders make data-backed decisions about personnel. She also highlights the importance of onboarding rigor, cultural alignment, and frequent evaluations to catch misalignments early. Through constant, value-driven contact across all stages of the customer journey, brands can improve customer engagement, especially when the product experience is deeply emotional or tied to milestone events. In this episode of the Minds of Ecommerce , Raphael Paulin-Daigle interviews Liza Roeser, Founder and CEO of FiftyFlowers, about building high-performing teams while scaling. Liza shares how she uses EOS to evaluate team alignment, why founder-led marketing builds deeper trust, and how expectation management creates lifelong customer advocates.…
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Minds of Ecommerce
1 From Paid Media Struggles to 70% YoY Growth: Veiled’s Dashboard-Driven Strategy With Kareem Elgendy 20:11
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Play Later Play Later Lists Like LikedKareem Elgendy is the Chief Executive Officer of Veiled, an eight-figure fashion brand for Muslim women. Under his leadership, Veiled has achieved impressive growth, with consistent revenue increases and a strong emphasis on analytics to optimize the company’s ecommerce strategy. Kareem previously served as a Senior Marketing Strategist at Baked Bouquet and held project management roles at Frank Seta & Associates. His multifaceted background, including roles as a sustainability expert, software engineer, and unit manager in banking, adds a unique perspective to his approach in the fashion industry. In this episode… Ecommerce founders often face mounting pressure to make quick decisions without clear data, leading to stalled growth and missed opportunities. From inconsistent revenues to underperforming SKUs, using analytics to guide merchandising and marketing plans can make a huge impact on profitability. What if you could cut through the noise and confidently steer your brand using data-driven insights tailored to your business? Kareem Elgendy, an expert in ecommerce analytics and merchandising, shares how a strategic focus on data dashboards and inventory insights has helped his brand grow consistently — surpassing 70% year-over-year growth. Kareem emphasizes the importance of understanding every metric inside and out, using internal scripts, Google Cloud tools, and custom dashboards to analyze traffic, stock velocity, and product demand. He outlines a practical merchandising framework that breaks down collections by category, style, color, and size, ensuring supply aligns with proven demand. Kareem’s approach emphasizes the importance of founders remaining curious and optimistic about what their numbers reveal. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Kareem Elgendy, CEO of Veiled, about leveraging analytics to drive fashion ecommerce growth. Kareem shares how data-informed merchandising decisions lead to more consistent revenue and dives into daily performance tracking, marketing efficiency, and forecasting demand using internal algorithms.…
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Minds of Ecommerce
1 Bootstrapped Growth: Inside Tumble’s DTC Journey With Justin Soleimani and Zach Dannett 17:04
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Play Later Play Later Lists Like LikedJustin Soleimani is the Co-founder and Co-CEO of Tumble, a Los Angeles-based company specializing in machine-washable, spillproof rugs designed for modern living. Before establishing Tumble in 2021, he worked as a consultant at Bain & Company, advising clients across various industries. Justin holds an MBA from Columbia Business School and a BA in Economics from Emory University, where he met his Co-founder, Zach Dannett. Under their leadership, Tumble has grown significantly, scaling to high eight-figures in revenue within four years. Zach Dannett is the Co-founder and Co-CEO of Tumble. Before Tumble, he served as the General Merchandise Manager and Buyer & Merchandiser for Outdoor Furniture at Noble House Home Furnishings, LLC and as an Investment Management Associate at BBR Partners. Zach earned his BBA in Finance from Emory University's Goizueta Business School in 2011, where he met his Co-founder, Justin Soleimani. In this episode… Breaking into the ecommerce ecosystem with a physical product — especially a large one like rugs — comes with unique logistical and financial hurdles. From expensive shipping costs to supply chain inefficiencies, many startups fail to develop a sustainable model. How did a product-focused, bootstrapped brand scale successfully without sacrificing profitability? Justin Soleimani and Zach Dannett, experts in DTC product development and operations, tackled this challenge head-on by designing a modular, collapsible rug that’s easier and less expensive to ship. Justin and Zach spent over 15 months perfecting their design before launching, focusing on optimizing everything from the product’s dimensions to its warehousing footprint. They emphasize the value of focusing on profitability from day one by cutting out unnecessary SKUs, refining your supply chain, and tailoring offerings to fit consumer needs and carrier constraints. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Justin Soleimani and Zach Dannett, Co-founders and Co-CEOs of Tumble, about building a nearly nine-figure DTC brand. They share how product-first thinking drove early success using the value of modular design, shipping optimization, and bootstrapping strategies. Tune in for insights on crowdfunding, curated product assortments, and manufacturing challenges.…
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Minds of Ecommerce
1 From Tackle to Tech: The Omnia Fishing Strategy With Matt Johnson 24:02
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Play Later Play Later Lists Like LikedMatt Johnson is the Co-founder and CEO of Omnia Fishing, an innovative ecommerce platform that personalizes tackle shopping through map-based technology and community engagement. In 2010, he co-founded Contour Innovations, developing the lake mapping platform Insight Genesis, which was acquired by Lowrance in 2014. Matt also co-founded Able Seedhouse and Brewery in Northeast Minneapolis. An avid angler, he has fished globally, from lake trout in Lake Superior's Apostle Islands to yellowtail kingfish in New Zealand. In this episode… Choosing the right product online can feel overwhelming — especially when selection depends on real-time local conditions. Shoppers want confidence in their purchases, but traditional ecommerce sites rarely offer personalized guidance. How can brands use data and technology to craft intelligent shopping experiences that encourage customer loyalty and keep shoppers returning? Matt Johnson, a technology-focused entrepreneur with a passion for fishing and consumer behavior, offers a deep dive into how his team solved this exact challenge. Matt shares how leveraging spatial data, community-sourced fishing reports, and real-time environmental conditions can create a highly personalized customer journey. By prioritizing the user experience through features like AI-powered recommendations, location-specific data, and a content-to-commerce loop, Matt explains how other brands can think beyond the product to create meaningful, loyalty-driving experiences. In this episode of the Minds of Ecommerce podcast, Raphael Paulin Daigle interviews Matt Johnson, Co-founder and CEO of Omnia Fishing, about creating a tech-powered, customer-centric ecommerce platform. Matt discusses how to scale a data-first MVP, why a subscription model complements the shopping experience, and how mapping tools increase repeat purchase rates.…
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Minds of Ecommerce
1 How Bay Smokes Scaled to Eight Figures Without Traditional Advertising With William Goodall 23:37
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Play Later Play Later Lists Like LikedWilliam Goodall is the Founder of Bay Smokes, a national cannabis company specializing in high-quality smokable hemp products. Under his leadership, Bay Smokes has expanded its product line to include THC, CBD, Delta-8, and other plant-based medicines, gaining a significant following on social media platforms. William studied biomedical engineering at Arizona State University before leaving to pursue entrepreneurial ventures. His innovative approach to marketing and product development has positioned Bay Smokes as a prominent brand in the evolving cannabis industry. In this episode… How do you grow a brand when traditional marketing channels are off-limits? For companies in highly regulated industries, scaling without access to Meta Ads, Google, or standard influencer strategies can feel nearly impossible. What’s the secret to building momentum — and maintaining it — when your best growth tools keep getting shut down? William Goodall, an expert in social-first marketing strategies, uses his cannabis venture as a compelling case study for navigating and succeeding in a restrictive advertising environment. William began by creating viral, humorous video content and distributing it through meme pages during a time of lax social media moderation. When platforms cracked down and accounts were deleted, he pivoted — experimenting with new social trends, empowering team members to own acquisition channels, and forming profit-sharing partnerships with celebrities to access fresh audiences. William emphasizes the value of rapid testing, staying agile as rules shift, and the need for tight budget oversight when scaling rapidly. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews William Goodall, Founder of Bay Smokes, about growing a cannabis brand without relying on traditional advertising. William explores alternative acquisition strategies, building “closed-loop” systems, and learning from marketing missteps. Tune in for insights on managing influencer partnerships, leveraging social trends, aligning team structure with growth, and keeping business partners motivated.…
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Minds of Ecommerce
1 Scaling Unconventional Products Online: TerraSlate’s B2B Growth Blueprint With Kyle Ewing 22:14
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Play Later Play Later Lists Like LikedKyle Ewing is the Founder and CEO of TerraSlate Paper, a company specializing in high-quality waterproof and rip-proof paper products. After leaving the corporate world in 2014, he launched Guerrilla Tags ID Systems, which experienced rapid growth and was acquired in 2015. Building on his entrepreneurial success, Kyle established TerraSlate in 2015, growing it into a multimillion-dollar company serving clients in over 85 countries. A serial entrepreneur with ventures across multiple industries, he is also the Chairman of Windward Equity and Owner of Big Island Honey Co. In this episode… Many entrepreneurs struggle to scale unconventional products online, especially when traditional ecommerce strategies don’t apply. Without a clear target audience, a defined marketing approach, or a way to showcase the product’s unique value, reaching new customers can be unattainable. So how can businesses selling niche products break through the noise and achieve significant growth? Serial entrepreneur Kyle Ewing shares his journey from cold-calling in his living room to scaling a multimillion-dollar business. He emphasizes the importance of direct customer conversations, using cold outreach to refine messaging and validate demand before investing in paid ads. Kyle also highlights the necessity of visual storytelling, explaining why mock-ups and video demonstrations outperform traditional product photography for complex or unconventional products. Additionally, he shares how integrating tools like "Buy with Prime" can increase customer trust and conversions. In this episode of Minds of Ecommerce , Raphael Paulin Daigle interviews Kyle Ewing, Founder and CEO of TerraSlate Paper, about scaling niche products through ecommerce and B2B sales. Kyle discusses how early customer outreach shaped his growth strategy, why visual branding matters for non-traditional products, and the importance of hiring top talent early. He also shares insights on leveraging Amazon’s checkout system, balancing direct sales with online orders, and optimizing website conversions.…
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Minds of Ecommerce
1 From Pop-Ups to Profits: The Growth Formula Behind Maguire Shoes With Myriam Belzile-Maguire 20:16
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Play Later Play Later Lists Like LikedMyriam Belzile-Maguire is the Founder and Designer at Maguire Shoes, an independent fashion footwear and accessories brand based in Montreal, Canada. Co-owned by Myriam and her sister, Romy, the award-winning brand has built a strategic presence in digital and physical marketplaces. Under Myriam’s leadership, Maguire Shoes operates boutiques in Montreal, Toronto, and New York and was honored with the Emerging Talent Award in Accessories at the 2022 Canadian Arts and Fashion Awards. Before founding Maguire, Myriam designed for dozens of renowned brands, such as Opening Ceremony, and held creative positions at United Colors of Benetton in Italy and Aldo Group in Montreal. In this episode… Expanding an ecommerce brand can be challenging, especially when online sales plateau and customer acquisition costs rise. Many brands struggle to find ways to scale beyond digital advertising and wonder if brick-and-mortar stores are worth the investment. How can physical retail locations drive online growth instead of competing with it? With experience growing a thriving fashion brand, Myriam Belzile-Maguire has navigated the challenges of blending retail and ecommerce to fuel her brand's expansion. Initially starting with a Shopify website, Myriam realized that participating in local markets and opening physical stores significantly boosted online traffic and sales. The strategy involved a mix of pop-up events and permanent retail locations, allowing customers to experience the brand first-hand, which in turn drove them to shop online. Myriam demonstrates how creating a seamless customer experience across all channels, engaging local communities, and using data-driven strategies like using pop-ups to test new markets can boost online conversions. In this episode of Minds of Ecommerce , Raphael Paulin-Daigle interviews Myriam Belzile-Maguire, Founder and Designer at Maguire Shoes, about how retail stores can supercharge ecommerce growth. Myriam discusses the balance between physical and digital sales channels, the strategy behind pop-up shops, and her unique "wardrobe system" that converts in-store visitors into repeat online customers. Tune in to discover how strategic retail moves can elevate your brand's online presence.…
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Minds of Ecommerce
1 From Series A to Nine Figures: Leveraging Offer Testing for Ecommerce Growth 24:12
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Play Later Play Later Lists Like LikedCherene Aubert is the VP of Digital and Ecommerce at ILIA Beauty, an LA-based cosmetics brand, where she leads the charge in digital innovation and sales transformation. With a history of driving growth for over 100 DTC brands and managing nearly $300 million in media spend, Cherene's expertise spans from Series A startups to established companies post-acquisition. Her strategic mind was pivotal at Bobby, a DTC brand that soared to nine figures in revenue in just two years. Specializing in offer testing, Cherene's approach to marketing is data-driven, customer-focused, and geared toward maximizing ROI. In this episode… Are you looking to scale your online presence and sales but unsure where to start? What truly drives an ecommerce business from modest sales to astronomical revenue figures? What if the answer lies in the subtle art of offer testing? Cherene Aubert, a veteran who has scaled over 100 DTC ecommerce businesses, delves deep into the strategy of offer testing. Cherene explains how an offer, not marketing alone, can dramatically slice through market noise, seizing customer interest like a magnet. From infant formula to beauty products, she illustrates how understanding customer psychology and crafting tailored entry-level offers can reduce acquisition costs and skyrocket sales. Cherene underscores the need for meticulous planning, cross-functional collaboration, and prioritizing testing within business operations, all woven together by her extensive experience and vivid real-world examples. Tune in to this episode of Minds of Ecommerce as Raphael Paulin-Daigle welcomes Cherene Aubert, the VP of Digital and Ecommerce at ILIA Beauty, about leveraging offer testing strategies. Cherene uncovers the thought process and methods behind creating compelling offers that intrigue and convert new customers into loyal patrons. She dives into strategies for exponential growth and how to prioritize and systematically approach offer testing to find your winning formula.…
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Minds of Ecommerce
1 Scaling Celebrity-Backed Brands: The Chamberlain Coffee Success 17:48
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Play Later Play Later Lists Like LikedChris Gallant is the CEO of Chamberlain Coffee, a thriving coffee, matcha, and tea brand founded by renowned YouTube influencer Emma Chamberlain. Launched in 2019, Chamberlain Coffee has expanded from an online DTC brand to rapidly branching out to over 10,000 stores nationwide. With over 15 years of experience in commercial beverage management, Chris spearheads the brand’s growth strategy and expansion. He holds an MBA from the MIT Sloan School of Management, bringing insights into growing brands with a focus on product quality and consumer behaviors for sustained growth. In this episode… Can celebrity appeal translate into exponential growth for a brand? With the right marketing strategy and engaging presence, a celebrity-backed product can move from revered status to regular purchase, sustaining itself in the highly competitive retail environment. However, how do you draw the line between leveraging influencer fame and establishing an independent brand identity? Beverage growth strategist Chris Gallant takes listeners through Chamberlain Coffee's birth during the pandemic and the brand’s monumental expansion within four years. Highlighting the impact of Founder Emma Chamberlain's genuine connection to the brand, he maintains the value of aligning with your target audience to stay ahead of competitors. Additionally, he emphasizes the importance of having a well-planned expansion to retail, secure funding, and an adaptive supply chain while maintaining individuality from the celebrity founder. Chris’ approach prioritizes developing a compelling marketing plan to drive product velocity in retail stores, adopting an omnichannel strategy, and catering to diverse shopping behaviors to maximize reach. In his episode of Minds of Ecommerce , Raphael Paulin-Daigle chats with Chris Gallant, the CEO of Chamberlain Coffee, to explore the complexities of scaling a celebrity-backed DTC brand. Chris analyzes critical marketing strategies and growth channels for retail and DTC sales, hones in on consumer engagement, and shares how to balance celebrity influence and marketing drive to build a reliable, independent brand identity that resonates with a broader audience.…
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Minds of Ecommerce
1 Boosting Ecommerce Sales Through Instagram DMs and Micro-Influencer Landing Pages 24:19
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Play Later Play Later Lists Like LikedJustin Silver is the Co-founder of AAVRANI, an Ayurvedic beauty brand focusing on skin and hair care. Ranked in Mintoiro's Top 100 Trending Skincare Brands in January 2014, the brand has expanded globally. Justin started his career in investment banking and private equity before venturing into investing in consumer goods and partnering with businesses in the food, beauty, and beverage niches. He is an investor turned entrepreneur with experience growing digital-first luxury brands through ecommerce, retail, and wholesale. A Wharton Business School alumnus, Justin imparts industry knowledge as a Venture Advisor to students at Yale, Entrepreneur in Residence at Venture Lab, and a Guest Lecturer on entrepreneurship at Wharton, NYU, and Yale. In this episode… As ecommerce businesses strive to remain competitive in a digital-first world, how can they improve the customer experience, drive sales, and increase consumer loyalty? What strategies are leading companies employing to stay ahead of the curve? With a versatile background in early-stage consumer product scaling, Justin Silver has identified the power of crafting time-sensitive personalized conversations with potential customers to convert leads into sales. Justin explains how his company leverages behavioral psychology to drive sales on Instagram by inducing a feeling of urgency and scarcity in their DMs. His insights challenge “salesy” marketing processes, revealing that it’s less about pushing your products to buyers and more about asking customers about their concerns. Justin illustrates that true mastery of this marketing method is built on having high-quality products, replacing tech intermediaries with real people, and understanding buyer intent. He also delves into using custom landing pages for micro-influencers, providing valuable insights on how to create a deeper relationship between the influencer, your brand, and consumers. In this episode of the Minds of Ecommerce , Raphael Paulin-Daigle hosts Justin Silver, the Co-founder of AAVRANI, as they guide listeners through boosting ecommerce sales through Instagram DMs and micro-influencer landing pages. Justin highlights the benefits of personalized messaging and offers, the importance of having an outstanding product, and how AAVRANI leverages behavioral psychology to convert leads into sales.…
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Minds of Ecommerce
1 How to Redesign Your Website Without Killing Your Conversion Rate 33:31
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Play Later Play Later Lists Like LikedRaphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. As the only conversion optimization agency specializing in luxury and fashion, Raphael and his team have generated revenues of over $1 million for famous brands like Kiehl's by L'Oréal and boosted conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. He also hosts the Minds of Ecommerce podcast , where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Every website will require a redesign at some point. Website redesign is a powerful tool for improving brand identity, performance, the user experience, SEO visibility, and driving more traffic. However, while upgrading your site has numerous benefits, this process can be risky. What are the potential pitfalls of introducing major changes to your website, and how can you mitigate them? According to ecommerce conversion expert Raphael Paulin-Daigle, a complete redesign of your ecommerce site means risking it all. Over his 12 years in conversion optimization, Raphael has witnessed website redesigns fail too often, resulting in decreased search rankings, engagement, traffic, and conversions — despite looking 1,000 times better. To help his clients avert conversion decline when redesigning, Raphael advocates using conversion design as an alternative to the traditional process. You can incrementally improve performance and sales by taking an evolutionary approach to redesign through testing and releasing new design elements over time instead of everything at once. Now Raphael unpacks the strategy behind the conversion design process, offering case studies and a detailed guide to redesigning ecommerce websites without harming conversion rates. In this authority episode of the Minds of Ecommerce podcast, host Raphael Paulin-Daigle provides a deep dive into how to redesign your ecommerce website without killing the conversion rate. Raphael explains the disadvantages of traditional design processes and common mistakes. He also highlights the importance of identifying your design goals, testing and experimenting design elements, and proven strategies for enhancing conversions in both traditional and conversion design approaches.…
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Minds of Ecommerce
1 How Laundry Sauce Scaled to Eight Figures Without Employees 21:19
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Play Later Play Later Lists Like LikedIan Blair is the Founder and CEO of Laundry Sauce, a fast-growing DTC brand creating designer laundry detergent pods. A seasoned entrepreneur passionate about SaaS and internet marketing, Ian started his ecommerce journey selling golf balls on eBay. Leveraging his background in inbound marketing, SEO, and paid media, he has transformed Laundry Sauce into a thriving enterprise, scaling the brand to eight figures in two years. Ian is also a partner and board member at Fast Lane Drive, a members-only exotic car club, and the CEO of BuildFire, a mobile app development platform that has powered creative professionals and developers to build over 10,000 mobile apps. In this episode… Running an ecommerce business can be intimidating, especially when you want to keep the overhead low by starting off without a team of workers. Thankfully, there are strategies to accelerate the growth of these one-person, nonemployer ventures. How can brands navigate this business model successfully? Having scaled his designer laundry detergent to eight figures in under two years without employees, serial entrepreneur Ian Blair provides a deep dive into his key strategy: paid media. Ian prioritized a scalable growth engine for his high-margin, subscription-oriented business, harnessing the power of paid media and agencies instead of hiring workers. By using agencies for various business tasks, such as CRO and email marketing, he acquired the expertise needed for his venture’s growth while cutting costs. His approach is grounded in leveraging branding and design to create a unique platform for marketing and learning from associates who run thriving ecommerce businesses. However, the journey hasn’t been without obstacles. Emphasizing the role of a perfect execution plan in bringing an unconventional idea to life, Ian shares how he navigated the challenges of managing agencies for his CRO and paid media strategy. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle welcomes Ian Blair, the Founder and CEO of Laundry Sauce, as they discuss how to scale a business fast without employees. They explore Laundry Sauce’s paid media strategy, how to manage agencies effectively, the importance of branding and design in marketing, and the challenges Ian faced growing his business.…
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Minds of Ecommerce
1 Boosting Your Ecommerce Sales With Direct-Response Ads: Top Strategies 19:59
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Play Later Play Later Lists Like LikedAndrew Case is the Co-founder of NoonBrew, which creates superfood teas for improving sleep and energy. Launched in 2021, NoonBrew has shipped over 100,000 packages of tea to customers in all 50 states. Before his venture into ecommerce, Andrew worked as an account executive selling enterprise SaaS at several product-led companies. A graduate of International Business at Webster University, he leverages his sales background and passion for entrepreneurship to scale NoonBrew, growing the company to seven figures within two years. In this episode… Direct-response advertising is all about enticing leads to take a specific action. However, for ecommerce supplement brands, scaling with ads is no easy feat. It takes more than having a quality product and foundational knowledge of creating online ads. What can you learn from a brand that scaled by employing advanced tactics in its direct-response ads? For ecommerce entrepreneur Andrew Case, winning at direct-response advertising requires a blend of creativity and metrics, where understanding the secrets of top-performing brands and prioritizing data become crucial for success. Andrew’s approach entails studying competitors' and top-performing landing pages to spark inspiration. He emphasizes the value of using data analytics tools to review the revenue amounts of top-performing ads to unravel their successful components. As the narrative unfolds, Andrew shares intricate strategies he employs to generate seven-figure sales. He highlights the power of improving the product Net Promoter Score (NPS) through consistent product improvements and testing different landing page styles to optimize conversion rates. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle hosts Andrew Case, the Co-Founder of NoonBrew, as he guides listeners through high-level direct-response ad strategies. He discusses the value of looking to other brands for inspiration, creative hacks for supplement brands, common mistakes to avoid when developing direct-response ads, and other proven conversion techniques that grew his brand to millions of dollars in revenue.…
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Minds of Ecommerce
1 Harnessing the Power of User-Generated Content for Ecommerce Growth 20:36
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Play Later Play Later Lists Like LikedDiego Camejo is the Founder and CEO of She's Waisted, a premium shapewear and activewear brand empowering women to feel confident and beautiful in their skin. A serial entrepreneur with a diverse background in filmmaking, music production, and digital marketing, Diego is also the Founder and Creative Director of Artec Media, a digital media production company, and has built multiple ecommerce ventures with eight-figure lifetime sales. He leverages his passion for creativity and a keen eye for disruptive ideas to spearhead She’s Waisted’s accelerated growth. In this episode… In today's digital landscape, user-generated content (UGC) has become vital to online engagement. According to research, ads featuring UGC generate 73% more positive comments on social media platforms than traditional ads and get four times higher click-through rates. How can brands leverage this content creation approach to scale? For creative director and ecommerce expert Diego Camejo, his company’s pivot from studio content to UGC has increased conversions and brand loyalty. However, while the authenticity of UGC has been priceless to She's Waisted’s credibility and engagement levels, Diego pinpoints a focus on creators and a problem-solution perspective as cornerstones of his brand’s UGC ads. By testing creators and hooks to find the best combination, brands can maximize creative output and ad performance. In addition, Diego provides insights on Meta Ads, emphasizing an understanding of Facebook algorithms, a shift from campaign structure to broad audience reach, and the importance of content quality over media buying knowledge. His approach to building an effective content and ads blueprint offers valuable insights for businesses looking to scale their ecommerce sales. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle hosts Diego Camejo, the Founder and CEO of She's Waisted, to discuss the user-generated content strategy that’s boosted the brand’s sales within two years. Diego shares his company’s shift to real creators and native platform content, Facebook and Instagram ad strategies, and the importance of creating a game plan for product messaging.…
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Minds of Ecommerce
1 Retention and Churn Reduction Strategies for Ecommerce Brands 25:10
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Play Later Play Later Lists Like LikedJohn Roman is the CEO of the Battlbox Group, an outdoor subscription service delivering hand-picked survival, EDC, and other cool gear from its expert team of outdoor professionals. John is an experienced ecommerce executive and board member with a demonstrated history of working in the consumer goods and technology industry. He leveraged his DTC and B2B expertise to scale BattlBox into an industry leader with a $30 million subscription portfolio. A renowned speaker and industry expert, John contributes valuable insights to the industry and shares ecommerce lessons on his blog, Online Queso. In this episode… When it comes to growing your business, there's no doubt that attracting and retaining customers is a top priority. However, this is easier said than done in today's highly competitive ecommerce landscape. As your business becomes more established, customer acquisition and retention is even more daunting. How do you ensure customers’ loyalty with so many vendors vying for their attention? For DTC executive John Roman, building a thriving community is the key to buyer retention. This entails focusing on providing exceptional value and offering a superior experience that not only keeps your customers returning but also converts them into brand advocates who showcase and promote your products. Highlighting acquisition challenges in the post-pandemic landscape, John delves into proven growth strategies he leveraged to scale BattlBox. He sheds light on building brand loyalty through content and community engagement, explaining the effectiveness of contests and other exclusive giveaways in connecting with clientele and building trust. John also addresses the crucial question of whether brands should prioritize acquiring new customers over delighting existing ones, sharing case studies from his company’s personalized outreach strategy that resulted in hundreds of thousands of dollars in additional revenue. In this episode of the Minds of Ecommerce Podcast , Raphael Paulin-Daigle hosts John Roman, the CEO of BattlBox Group, to explore retention and churn reduction strategies for ecommerce brands. John provides insights into customer acquisition challenges for subscription-based businesses, unpacks the strategy behind BattlBox’s community engagement tactics, and emphasizes the importance of entrepreneurs to learn from their losses and failures.…
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Minds of Ecommerce
1 How Industry-Specific Landing Pages Boost Conversion Rates 22:42
22:42 Play Later Play Later Lists Like Liked22:42
Play Later Play Later Lists Like LikedRiley Stricklin is the Co-Founder and CEO of Lume Cube, an ecommerce brand designing premium lighting tools for the creator economy. Established in 2014, Lume Cube started with a portable waterproof light for GoPro cameras and has since expanded to portable lights, partnering with notable retailers like Best Buy and the Apple Store. Before Lume Cube, Riley led sales and marketing teams across various companies, including Octagon and Ludus Sports. He was also a member of the Board of Directors at the San Diego chapter of the Entrepreneurs' Organization. In this episode… A landing page, also known as a lead capture page, helps online stores generate leads and boost sales. Yet, the real challenge with landing pages is creating those that convert leads to buyers since the average landing page conversion rate is just 9.7%. Could industry-specific landing pages be a game-changer? Seasoned marketer Riley Stricklin thinks so — however, all landing pages share the same goal, but there's no one-size-fits-all solution to increasing conversions. Riley and his team discovered that, although their paid search strategy effectively generated leads, all the traffic went to a single landing page that couldn't target the business’ different audiences. The company navigated this challenge by breaking paid ad funnels into customized industry-specific landing pages, skyrocketing conversion rates by up to 50% and add-to-cart rates by 300%. Riley emphasizes testing landing pages and experimenting with different pages for diverse audiences to see what performs best. In addition, leveraging customer segmentation and engagement strategies like surveys can help ecommerce stores refine their digital marketing strategies. In this latest episode of the Minds of Ecommerce Podcast , host Raphael Paulin-Daigle chats with Riley Stricklin, the Co-founder and CEO of Lume Cube, on using customized industry-specific landing pages to increase conversions. Riley reveals the secrets behind Lume Cube’s high-conversion landing pages and highlights the importance of customer surveys and landing page testing.…
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Minds of Ecommerce
1 Category Creation: How To Thrive in a Crowded Market 24:15
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Play Later Play Later Lists Like LikedMatt Bertulli is the Co-founder and CEO of Pela Case and Lomi, certified B-corp brands operating at the intersection of waste innovation and consumer technology. Fueled by a mission to minimize global waste, Pela creates sustainable phone cases from eco-friendly materials, while Lomi transforms food waste into nutrient-rich plant food with its Smart Waste™ kitchen composter. Pela Case and Lomi have been named Top 10 in the Canadian Business Growth 500 ranking and #1 in Deloitte’s Fast 50 for cleantech businesses in Canada. After over a decade as a software developer, Matt started his entrepreneurial journey by co-founding Demac Media, an award-winning ecommerce company, which he bootstrapped, grew to over 100 employees, and sold after 10 years. Matt also co-hosts The Operators , a podcast focused on running eight- and nine-figure ecommerce companies. In this episode… If you’re trying to take your ecommerce business to new heights, then category creation should be on your radar. With new companies popping up daily offering similar products, only the brands that stand out will get the highest market share. Having built two successful brands leveraging product differentiation, serial entrepreneur Matt Bertulli says it’s not about beating everyone else at the game but creating something your niche has never seen. This marketing strategy is known as category design. According to Matt, entrepreneurs must develop a unique mechanism for doing things everyone else won’t dare. However, before creating a category, it’s critical to have a value proposition and devise authentic brand stories that convince your customers you genuinely care about solving their pain points. What problem are you trying to solve, and how exactly is your product the solution? Learn how thriving ecommerce brands are winning the ecommerce game with category creation. Join Raphael Paulin-Daigle in this new installment of the Minds of Ecommerce Podcast as he chats with Matt Bertulli, Co-founder and CEO of Pela Case and Lomi, on how brands can prosper by creating a new product category. Matt demystifies category creation strategies and how Pela Case and Lomi stay ahead of the competition with this marketing approach. He also highlights the importance of having a unique product or value proposition and the common mistakes to avoid when creating a new category.…
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Minds of Ecommerce
Greg Schwartz is the Founder of Household, a boutique TV consultancy that works with direct-to-consumer brands on creative, media planning, and overall TV growth strategies. Passionate about transforming brands into household names, Greg has created over 150 TV commercials and helped many eight-figure brands, such as Moon Pod and Solgaard, profitably scale using TV as the main growth engine. Before Household, he helped run and launch many ecommerce brands. With a robust skill set that includes direct-response advertising, growth marketing, video production, and performance marketing, Greg contributes valuable insights to the industry. In this episode… When it comes to marketing, most DTC brands use social platforms to build relationships and social videos to communicate product offerings. However, TV advertising has found its way into the DTC conversation over the past years, with brands embracing the channel to expand their reach. How can you diversify ad revenue streams by leveraging the growing opportunities of linear and streaming TV platforms? But before you take this approach, it's essential to consider whether it's the right fit for your business. According to advertising expert Greg Schwartz, TV ads have become a definite consideration for DTC brands in reaching high-value customers and boosting sales through direct-response advertising. Clearing the misconception that TV ads are costly, Greg reveals that they’re more affordable than many brands realize, with average CPMs of less than $2 and the potential for massive audience reach. However, an adaptive and reactive approach is critical to tailoring your TV strategy. He illustrates that true mastery of TV advertising entails identifying the right platforms for your products and budget, optimizing organic funnels to maximize brand exposure, and having a creative team specifically for video. In addition, it’s crucial to apply performance measurement best practices, such as measuring TV performance through post-purchase surveys, comparing results from different networks, and optimizing ad spend on winners. In this episode of Minds of Ecommerce Podcast , Raphael Paulin-Daigle hosts Greg Schwartz, Founder of Household, to discuss how DTC brands drive growth through TV ads. Greg reveals the TV ad strategies of top-performing ecommerce brands, common mistakes in TV ads, and how to know if your brand is ready for this marketing approach.…
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Minds of Ecommerce
1 The Strategy That Dramatically Increased Tenzo Tea's LTV by 50% 18:01
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Play Later Play Later Lists Like LikedSteve O'Dell is the Co-founder and CEO of Tenzo Tea, a DTC organic matcha tea company. Available in thousands of stores and featured in Entrepreneur , CBS , and People , Tenzo Tea provides healthy energy through organically sourced and sustainable ingredients. Steve's roots are deeply entrenched in entrepreneurship, and he is an investor in multiple startups, including Jibby Coffee. He also co-founded The Odd Job Brothers, KOTU Inc., Iliad Tech, ACCESS, and Ad Valorum. Steve attended UCLA briefly before deciding to leave to explore entrepreneurial opportunities. In this episode… In the digital world of ecommerce, where customer satisfaction reigns supreme, increasing lifetime value (LTV) isn’t a choice — it's a necessity. What can you learn from brands that have leveraged this metric to accelerate business growth? Steve O'Dell, a seasoned ecommerce growth expert, highlights the importance of providing a better customer experience to retain customers longer. Focusing on existing customers can boost ROI, so understanding and applying LTV metrics is essential. LTV measures the aggregate value of all customers, and increasing LTV impacts marketing strategies, profitability, budget allocation, and customer service expenditures. To boost LTV, Steve's company uses a variety of strategies. As a startup, Steve quickly addressed objections, tracked them through surveys, and then experimented with bundles, subscriptions, and product iterations to modify or improve products. By analyzing LTV, they were able to make adjustments and increase sales, which led the brand to increase its LTV by 50% within two years. Join host Raphael Paulin-Daigle in this episode of the Minds of Ecommerce Podcast as he interviews Steve O'Dell, the Co-founder and CEO of Tenzo Tea, on the impact of lifetime value on ecommerce growth. Steve shares Tenzo’s blueprint that increased LTV by 50%, his ecommerce journey, and how to address objections head-on. This insightful conversation provides valuable takeaways for anyone looking to refine their ecommerce growth blueprint.…
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Minds of Ecommerce
1 How a DTC Cookware Brand Leveraged Product Bundling To Accelerate Growth 21:52
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Play Later Play Later Lists Like LikedJordan Nathan is the Founder and CEO of Caraway, a fast-growing direct-to-consumer cookware brand. Launched in 2019, Caraway is on a mission to create well-designed, non-toxic, ceramic-coated home goods. Before founding his own company, Jordan was the CEO of Vremi, a kitchen and home goods company owned by the Mohawk Group. His strategic vision and leadership have been instrumental in Caraway's exponential growth and partnerships with notable wholesalers, including Amazon, Nordstrom, Zola, and West Elm. A graduate of consumer psychology from Colby College, Jordan was a Forbes 30 Under 30 honoree in the retail and ecommerce category in 2018. In this episode… Growing a new D2C brand is a challenging endeavor fraught with potential pitfalls, including a competitive market, high customer acquisition costs, and the demand for personalized customer experiences. How do you create a hyper-successful product development blueprint that can be scaled to meet the needs of a growing customer base? Jordan Nathan, who runs a rapidly growing D2C brand, is an expert on this topic. When he launched Caraway, the brand only offered its core product — a cookware set. Jordan pivoted to fill a gap in the homeware bundling space, offering curated sets based on targeted market research and customer surveys. This new strategy worked out well, and the brand has since expanded to retailers and Amazon, with sets and bundles playing a vital role in the brand’s growth. He emphasizes the importance of being intentional in product development to ensure you deliver value to your customers. In this episode of Minds of Ecommerce Podcast, host Raphael Paulin-Daigle interviews Jordan Nathan, Founder and CEO of Caraway, to discuss Caraway's breakout product bundling and merchandising strategy. Jordan unpacks the details behind his company's highly successful product development blueprint and provides valuable insights on scaling a D2C ecommerce brand.…
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Minds of Ecommerce
1 The Partnership-Building Strategy That Positioned Eight Sleep as a Market Leader 25:21
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Play Later Play Later Lists Like LikedAlexandra Zatarain is the Co-founder and Vice President of Brand and Marketing at Eight Sleep, a sleep fitness company specializing in smart mattresses and mattress covers that heat and cool to regulate body temperature. Before launching the San Francisco-based startup, Alexandra worked in public relations in New York City. At Eight Sleep, she leads the company’s brand marketing strategies and partnerships with health-conscious technologists and elite athletes such as Lewis Hamilton and Justin Medeiros. In 2017, Alexandra was included in the Forbes 30 Under 30 in Consumer Technology list, and in 2020, Inc. recognized her as one of the Top 100 Female Founders. Alexandra is also an angel investor in female-founded companies as a scout for Cleo Capital and an Advisor at The NORTH by Female Founder Collective. She is passionate about end-to-end funnel management including paid acquisition on digital and offline channels, CRM, affiliate and partnerships, and ecommerce optimization. In this episode… According to the Association of National Advertisers, 75% of businesses use influencer marketing as part of their online strategy. However, only 36% of marketers are satisfied with the ROI on brand partnerships, while 19% find it unprofitable — an underwhelming success rate. How can brands build effective influencer marketing campaigns? Effective brand partnership entails more than understanding the demographics of your target audience or getting brand mentions. Having spearheaded some of the most notable influencer partnerships in online mattress sales, marketing expert Alexandra Zatarain advocates authenticity, relationship building, and respect for the audience as crucial aspects of brand partnership. The foundation of an impactful brand awareness project entails melding genuineness, transparency, and relatability in brand storytelling. This foundation cultivates relationships with prospects and converts them into buyers. Alexandra reveals the relationship-building strategies that scaled her company’s revenue to an over $500 million valuation. In this episode of the Minds of Ecommerce Podcast , join Raphael Paulin-Daigle as he chats with the Co-founder and VP of Brand and Marketing at Eight Sleep, Alexandra Zatarain. They delve into the nuances of effective influencer marketing through authentic storytelling and relationship building. Alexandra shares the inspiration and technology behind Eight Sleep’s Pod and how the company scales its revenue by collaborating with high performers and influencers in various fields.…
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Minds of Ecommerce
1 Unlocking the Power of SEO and Content Marketing for Ecommerce Business Growth 23:25
23:25 Play Later Play Later Lists Like Liked23:25
Play Later Play Later Lists Like LikedSuzie Cyrenne is the Co-founder of Zumalka, a company that delivers natural and homeopathic pet supplements for holistic pet wellness. For over a decade, Suzie has nurtured and cared for pets in over 70 countries through Zumalka’s natural alternatives and the company’s dedication to pet well-being. A certified homeopath who co-founded her first business in 2013, Suzie's roots are deeply entrenched in entrepreneurship. She is also the Co-founder and COO of Buster Fetcher™, an automated tracking system that helps businesses cut shipping costs and boost profit margins. In addition, Suzie hosts the Women Powering Ecommerce Podcast , inspiring others with valuable business lessons for exceptional leadership. In this episode… Generating relevant and productive traffic to a website is a primary goal for online businesses. However, many online brands are still determining the most effective approaches for getting leads. How do you generate leads that, in turn, grow your ecommerce business significantly? Founder and seasoned entrepreneur Suzie Cyrenne navigates business with the mindset that content is critical to realizing ecommerce growth. Creating relevant content and in-depth guides has been fundamental to her entrepreneurial success, seeing a skyrocket in traffic and sales on her ecommerce website. According to Suzie, SEO and content marketing have numerous advantages over traditional advertising methods and paid ads. With content marketing, businesses can gain customers’ trust by delivering messages that resonate with them. Content provides long-term value when combined with strategic outreach, SEO optimization, and CRO audits. In this episode of the Minds of Ecommerce Podcast , Raphael Paulin-Daigle sits down with Suzie Cyrenne, Co-founder of Zumalka and Buster Fetcher™, as she unpacks her SEO strategies for increased visibility, traffic, and sales. Suzie highlights the benefits of SEO over paid ads and provides tips on how to make the most of your content marketing efforts. You will also learn how to scale your business with freelancers and conversion optimization tactics for increased ROI.…
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Minds of Ecommerce
1 Successfully Growing a DTC Brand Beyond US Borders - with Stephen Pinto, Dr. Squatch 21:44
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Play Later Play Later Lists Like LikedStephen Pinto is Director of Product Management at Dr. Squatch, one of the fastest-growing brands in the DTC space. In this episode, Stephen shares how they've scaled Dr. Squatch beyond American borders, starting with Canada, and then Europe, while keeping operations lean and efficient.
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Minds of Ecommerce
1 Landing Pages and A/B Testing to Win at Media Buying 25:07
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Play Later Play Later Lists Like LikedAshvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages. In this episode, we discuss how Obvi reduced their Cost Per Acquisition (CPA) by 57% through landing pages and on-site testing, how long it took them to get results from optimization, and Ash's top tips for brands looking to boost ad performance through CRO and landing pages.…
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Minds of Ecommerce
1 Growth Through Brick & Mortar for Ecommerce Brands - Ben Sehl of Kotn 24:05
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Play Later Play Later Lists Like LikedBen Sehl is the Senior Product Lead of Hydrogen, Shopify’s new framework for building next-generation custom storefronts; as well as the Co-founder of Kotn, a sustainable lifestyle brand; and Margin, a new men’s grooming brand. In this episode, Ben shares how his company Kotn is using Brick and Mortar stores as a growth strategy. He shares the do's and don'ts, how to calculate ROI on physical stores, as well as plenty of other actionable tips for DTC execs, brand owners, and marketers.…
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Minds of Ecommerce
1 How Understanding Their Customers Led to 1400% Growth - with Ben Smith of Disco 19:20
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Play Later Play Later Lists Like LikedBen Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research. By carefully listening to their customers, Disco has been able to use those insights to improve their performance marketing, their website, and overall marketing strategy. In this episode, Ben shares how they do customer research, and how they apply those insights to grow the brands and continuously improve marketing performance.…
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Minds of Ecommerce
1 How to Scale a DTC Brand Using Freelancers - With Chris Meade of Crossnet 21:12
21:12 Play Later Play Later Lists Like Liked21:12
Play Later Play Later Lists Like LikedChris Meade is the co-founder and CMO of CROSSNET, the world's first four-way volleyball game. The brand has had solid growth over the years, and they've also worked really to deploy their capital in the most efficient ways possible as they scale. One way they're doing that is by primarily hiring freelancers instead of full-time employees. How can any DTC brand replicate the success they've had with freelancers? What mistakes are brands doing when hiring them? And how do you keep freelancers as accountable as full-time staff? The answers, and more, will be found in this episode.…
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Minds of Ecommerce
1 Actionable Tips for a Highly Effective Referral Program - with Jason Wong of Doe 20:14
20:14 Play Later Play Later Lists Like Liked20:14
Play Later Play Later Lists Like LikedJason Wong is the Founder of Wonghaus Ventures and Doe Lashes, a DTC brand that he managed to scale to millions in just one year. He credits a lot of that growth to their referral program, and that's exactly what we'll talk about in this super actionable episode. Get ready to learn why he thinks most referral programs are a waste, what most brands are doing wrong, and what they've done differently at Doe to make their program one of their most valuable customer acquisition assets.…
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